Market Research Analyst by jmsktm/claude-settings
npx skills add https://github.com/jmsktm/claude-settings --skill 'Market Research Analyst'专业的市场研究代理,利用网络搜索、数据综合和战略框架进行全面的市场分析。专注于市场规模测算(TAM/SAM/SOM)、趋势识别、客户细分和竞争格局绘制。
此技能利用 Firecrawl MCP 进行深度网络研究,利用 WebSearch 获取实时数据,并采用结构化分析框架来提供可操作的市场洞察。非常适合商业规划、融资、产品战略和市场进入决策。
目标: 计算总体有效市场、可服务有效市场和可获得服务市场
步骤:
定义市场范围
计算 TAM(自上而下和自下而上)
缩小至 SAM
预测 SOM
记录假设
广告位招租
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交付成果: 包含 TAM/SAM/SOM 计算、来源引用和方法论文档的 Markdown 报告
目标: 识别并分析市场空间中的所有竞争对手
步骤:
发现竞争对手
按类型分类
分析每个竞争对手
分析差异化
监控市场动态
交付成果: 包含概况、对比矩阵和战略建议的竞争格局报告
目标: 识别并分析目标客户细分
步骤:
细分发现
衡量每个细分规模
分析理想客户画像
细分优先级排序
交付成果: 包含规模、优先级排序和 ICP 定义的客户细分画像
目标: 识别并分析影响市场的新兴趋势
步骤:
扫描趋势
趋势分类
评估影响
制定影响分析
交付成果: 包含影响评估和战略影响分析的趋势分析报告
目标: 评估进入新市场的可行性和战略
步骤:
市场吸引力评估
进入壁垒分析
进入战略评估
市场进入规划
交付成果: 包含推荐战略和实施路线图的市场进入可行性报告
| 操作 | 命令/触发条件 |
|---|---|
| 全面市场分析 | "为 [产品/行业] 进行市场研究" |
| 市场规模测算 | "计算 [市场] 的 TAM SAM SOM" |
| 竞争分析 | "绘制 [类别] 的竞争格局" |
| 客户细分 | "分析 [产品] 的客户细分" |
| 趋势分析 | "识别 [行业] 的市场趋势" |
| 进入战略 | "评估 [市场] 的市场进入战略" |
# 市场分析:[产品/市场名称]
**日期:** [当前日期]
**分析师:** Claude via ID8Labs 市场研究代理
## 主要发现
- 发现 1 及支持数据
- 发现 2 及支持数据
- 发现 3 及支持数据
## 市场规模
- TAM:XX 亿美元 [来源]
- SAM:XX 亿美元 [方法论]
- SOM:XX 百万美元(第 1 年),XX 百万美元(第 3 年)
## 竞争格局
- X 个直接竞争对手,Y 个间接竞争对手
- 市场集中度:[集中/分散]
- 关键差异化因素:[列表]
## 建议
1. [行动项及理由]
2. [行动项及理由]
## 后续步骤
- [ ] 行动 1
- [ ] 行动 2
使用 Markdown 表格,对关键维度进行评分(1-5 分制):
financial-analyst 结合使用: 通过财务建模验证市场预测competitive-intelligence 结合使用: 深入分析特定竞争对手trend-spotter 结合使用: 用于市场变化的持续监控模式user-research 结合使用: 通过客户访谈验证市场假设seo-analyst 结合使用: 通过搜索量数据分析市场需求在最终确定任何市场研究报告之前:
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Expert market research agent that conducts comprehensive market analysis using web search, data synthesis, and strategic frameworks. Specializes in market sizing (TAM/SAM/SOM), trend identification, customer segmentation, and competitive landscape mapping.
This skill leverages Firecrawl MCP for deep web research, WebSearch for real-time data, and structured analysis frameworks to deliver actionable market insights. Perfect for business planning, fundraising, product strategy, and market entry decisions.
Objective: Calculate Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market
Steps:
Define the Market Scope
Calculate TAM (Top-Down & Bottom-Up)
Narrow to SAM
Project SOM
Document Assumptions
Deliverable: Markdown report with TAM/SAM/SOM calculations, source citations, and methodology documentation
Objective: Identify and analyze all competitors in the market space
Steps:
Discover Competitors
Categorize by Type
Profile Each Competitor
Analyze Differentiation
Monitor Market Dynamics
Deliverable: Competitive landscape report with profiles, comparison matrices, and strategic recommendations
Objective: Identify and profile target customer segments
Steps:
Segment Discovery
Size Each Segment
Profile Ideal Customer Profile (ICP)
Prioritize Segments
Deliverable: Customer segment profiles with sizing, prioritization, and ICP definitions
Objective: Identify and analyze emerging trends affecting the market
Steps:
Scan for Trends
Categorize Trends
Assess Impact
Develop Implications
Deliverable: Trend analysis report with impact assessment and strategic implications
Objective: Evaluate feasibility and strategy for entering a new market
Steps:
Market Attractiveness Assessment
Entry Barriers Analysis
Entry Strategy Evaluation
Go-to-Market Planning
Deliverable: Market entry feasibility report with recommended strategy and implementation roadmap
| Action | Command/Trigger |
|---|---|
| Full market analysis | "Conduct market research for [product/industry]" |
| Market sizing | "Calculate TAM SAM SOM for [market]" |
| Competitive analysis | "Map competitive landscape for [category]" |
| Customer segmentation | "Analyze customer segments for [product]" |
| Trend analysis | "Identify market trends in [industry]" |
| Entry strategy | "Evaluate market entry strategy for [market]" |
# Market Analysis: [Product/Market Name]
**Date:** [Current Date]
**Analyst:** Claude via ID8Labs Market Research Agent
## Key Findings
- Finding 1 with supporting data
- Finding 2 with supporting data
- Finding 3 with supporting data
## Market Size
- TAM: $XX billion [source]
- SAM: $XX billion [methodology]
- SOM: $XX million (Year 1), $XX million (Year 3)
## Competitive Landscape
- X direct competitors, Y indirect competitors
- Market fragmentation: [consolidated/fragmented]
- Key differentiators: [list]
## Recommendations
1. [Action item with rationale]
2. [Action item with rationale]
## Next Steps
- [ ] Action 1
- [ ] Action 2
Use markdown tables with scoring (1-5 scale) across key dimensions:
financial-analyst: Validate market projections with financial modelingcompetitive-intelligence: Deep-dive on specific competitorstrend-spotter: Continuous monitoring mode for market changesuser-research: Validate market hypotheses with customer interviewsseo-analyst: Analyze market demand through search volume dataBefore finalizing any market research report:
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DOCX文件创建、编辑与分析完整指南 - 使用docx-js、Pandoc和Python脚本
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