排名追踪器 - 专业SEO关键词排名监控工具，实时追踪分析搜索引擎排名位置

rank-tracker by aaron-he-zhu/seo-geo-claude-skills

1,300 周安装量

474 GitHub Stars

GitHub

安装命令

npx skills add https://github.com/aaron-he-zhu/seo-geo-claude-skills --skill rank-tracker

数据分析营销生产力

🇨🇳中文介绍

排名追踪器

SEO& GEO Skills Library · 20 个 SEO + GEO 技能 · 一键安装所有：npx skills add aaron-he-zhu/seo-geo-claude-skills

研究 · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis

构建 · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator

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何时使用此技能

为新营销活动设置排名追踪
监控关键词位置变化
分析排名随时间变化的趋势
与竞争对手比较排名
追踪 SERP 功能出现情况
监控 AI 概览收录情况
为利益相关者创建排名报告

位置追踪：记录并追踪关键词排名
趋势分析：识别随时间变化的排名模式
变动检测：标记显著的位置变化
竞争对手比较：与竞争对手进行基准对比
SERP 功能追踪：监控精选摘要、PAA
GEO 可见性追踪：追踪 AI 引用出现情况
报告生成：创建排名表现报告

Set up rank tracking for [domain] targeting these keywords: [keyword list]

Analyze ranking changes for [domain] over the past [time period]

与竞争对手比较

Compare my rankings to [competitor] for [keywords]

Create a ranking report for [domain/campaign]

工具类别占位符请参见 CONNECTORS.md。

连接了 ~~SEO tool + ~~search console + ~~analytics + ~~AI monitor 时： 自动从 ~~SEO tool 拉取排名位置，从 ~~search console 拉取搜索展示次数/点击次数，从 ~~analytics 拉取流量数据，以及从 ~~AI monitor 拉取 AI 概览引用追踪。每日自动进行排名检查，包含历史趋势数据。

仅有手动数据时： 请用户提供：

关键词排名位置（当前和历史数据，如有）
包含搜索量的目标关键词列表
竞争对手域名及其关键术语的排名位置
SERP 功能状态（精选摘要、PAA 出现情况）
AI 概览引用数据（如果追踪 GEO 指标）

使用提供的数据进行完整分析。在输出中注明哪些指标来自自动收集，哪些来自用户提供的数据。

当用户请求排名追踪或分析时：

设置关键词追踪 -- 配置域名、位置、设备、语言、更新频率。添加包含搜索量、当前排名、类型和优先级的关键词。设置竞争对手追踪和关键词类别（品牌/产品/信息类/商业类）。
记录当前排名 -- 按位置范围（#1, #2-3, #4-10, #11-20 等）的排名概览，位置分布可视化，包含 URL、SERP 功能和变化的详细排名。
分析排名变化 -- 整体变动指标，最大提升和下降及其假设原因，建议的恢复措施，稳定的关键词，新获得的排名，丢失的排名。
追踪 SERP 功能 -- 与竞争对手的功能所有权比较（精选摘要、PAA、图片/视频包、本地包），精选摘要状态，PAA 出现情况。
追踪 GEO/AI 可见性 -- 每个关键词的 AI 概览存在情况，引用率和位置，GEO 表现随时间趋势，改进机会。
与竞争对手比较 -- 声量份额表，每个关键词的正面比较，带有威胁等级的竞争对手变动警报。
生成排名报告 -- 包含整体趋势、位置分布、关键亮点（胜利/担忧/机会）的执行摘要，详细分析，SERP 功能报告，GEO 可见性，竞争地位，建议。

参考：所有 7 个步骤的完整输出模板请参见 references/ranking-analysis-templates.md。

关键词列表完整且包含搜索量
指定了目标域名和追踪位置
已识别用于比较的竞争对手域名
有历史基线数据可用或已设置初始追踪周期

每个指标都注明其数据源和收集日期
排名变化包含上下文（与上一周期对比）
显著变动有解释或调查说明
每个数据点的来源清晰说明（~~SEO tool 数据、~~search console 数据、用户提供或估算）

用户："分析我过去一个月的排名变化"

# Ranking Analysis: [current month, year]

## Summary

Your average position improved from 15.3 to 12.8 (-2.5 positions = better)
Keywords in top 10 increased from 12 to 17 (+5)

## Biggest Wins

| Keyword | Old | New | Change | Possible Cause |
|---------|-----|-----|--------|----------------|
| email marketing tips | 18 | 5 | +13 | Likely driven by content refresh |
| best crm software | 24 | 11 | +13 | Correlates with new backlinks acquired |
| sales automation | 15 | 7 | +8 | Correlates with schema markup addition |

## Needs Attention

| Keyword | Old | New | Change | Action |
|---------|-----|-----|--------|--------|
| marketing automation | 4 | 12 | -8 | Likely displaced by new HubSpot guide |

**Recommended**: Update your marketing automation guide with [current year] statistics and examples.

保持追踪一致性 - 相同时间、相同设备、相同位置
包含足够的关键词 - 50-200 个以获得有意义的数据
按意图细分 - 分别追踪品牌、商业、信息类关键词
监控竞争对手 - 上下文使你的数据有意义
追踪 SERP 功能 - 没有摘要的第 1 位可能输给有摘要的第 4 位
包含 GEO 指标 - AI 可见性日益重要

排名变化快速参考

变化	时间范围	行动
下降 1-3 位	等待 1-2 周	监控 -- 可能是正常波动
下降 3-5 位	1 周内调查	检查技术问题、竞争对手变化
下降 5-10 位	立即调查	全面诊断：技术、内容、链接
跌出第一页	紧急响应	全面审计 + 恢复计划
位置提升	记录并学习	什么起作用了？能否复制？

参考：根本原因分类、按位置的 CTR 基准、SERP 功能对 CTR 的影响、算法更新评估、追踪配置最佳实践、关键词选择和分组策略以及数据解读指南，请参见 references/tracking-setup-guide.md。

追踪设置指南 — 配置最佳实践、设备/位置设置和 SERP 功能追踪设置

keyword-research — 查找要追踪的关键词
serp-analysis — 理解 SERP 构成
alert-manager — 设置排名警报
performance-reporter — 综合报告
memory-management — 将排名历史存储在项目记忆中

🇺🇸English

Rank Tracker

SEO& GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills

Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis

Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator

Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher

Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager

Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management

Tracks, analyzes, and reports on keyword ranking positions over time. Monitors both traditional SERP rankings and AI/GEO visibility to provide comprehensive search performance insights.

When to Use This Skill

Setting up ranking tracking for new campaigns
Monitoring keyword position changes
Analyzing ranking trends over time
Comparing rankings against competitors
Tracking SERP feature appearances
Monitoring AI Overview inclusions
Creating ranking reports for stakeholders

What This Skill Does

Position Tracking : Records and tracks keyword rankings
Trend Analysis : Identifies ranking patterns over time
Movement Detection : Flags significant position changes
Competitor Comparison : Benchmarks against competitors
SERP Feature Tracking : Monitors featured snippets, PAA
GEO Visibility Tracking : Tracks AI citation appearances
Report Generation : Creates ranking performance reports

How to Use

Set Up Tracking

Set up rank tracking for [domain] targeting these keywords: [keyword list]

Analyze Rankings

Analyze ranking changes for [domain] over the past [time period]

Compare to Competitors

Compare my rankings to [competitor] for [keywords]

Generate Reports

Create a ranking report for [domain/campaign]

Data Sources

See CONNECTORS.md for tool category placeholders.

With ~~SEO tool + ~~search console + ~~analytics + ~~AI monitor connected: Automatically pull ranking positions from ~~SEO tool, search impressions/clicks from ~~search console, traffic data from ~~analytics, and AI Overview citation tracking from ~~AI monitor. Daily automated rank checks with historical trend data.

With manual data only: Ask the user to provide:

Keyword ranking positions (current and historical if available)
Target keyword list with search volumes
Competitor domains and their ranking positions for key terms
SERP feature status (featured snippets, PAA appearances)
AI Overview citation data (if tracking GEO metrics)

Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.

Instructions

When a user requests rank tracking or analysis:

Set Up Keyword Tracking -- Configure domain, location, device, language, update frequency. Add keywords with volume, current rank, type, and priority. Set up competitor tracking and keyword categories (brand/product/informational/commercial).
Record Current Rankings -- Ranking overview by position range (#1, #2-3, #4-10, #11-20, etc.), position distribution visualization, detailed rankings with URL, SERP features, and change.
Analyze Ranking Changes -- Overall movement metrics, biggest improvements and declines with hypothesized causes, recommended recovery actions, stable keywords, new rankings, lost rankings.
Track SERP Features -- Feature ownership comparison vs competitors (snippets, PAA, image/video pack, local pack), featured snippet status, PAA appearances.
Track GEO/AI Visibility -- AI Overview presence per keyword, citation rate and position, GEO performance trend over time, improvement opportunities.
Compare Against Competitors -- Share of voice table, head-to-head comparison per keyword, competitor movement alerts with threat level.
Generate Ranking Report -- Executive summary with overall trend, position distribution, key highlights (wins/concerns/opportunities), detailed analysis, SERP feature report, GEO visibility, competitive position, recommendations.

Reference : See references/ranking-analysis-templates.md for complete output templates for all 7 steps.

Validation Checkpoints

Input Validation

Keywords list is complete with search volumes
Target domain and tracking location are specified
Competitor domains identified for comparison
Historical baseline data available or initial tracking period set

Output Validation

Every metric cites its data source and collection date
Ranking changes include context (vs. previous period)
Significant movements have explanations or investigation notes
Source of each data point clearly stated (~~SEO tool data, ~~search console data, user-provided, or estimated)

Example

User : "Analyze my ranking changes for the past month"

Output :

# Ranking Analysis: [current month, year]

## Summary

Your average position improved from 15.3 to 12.8 (-2.5 positions = better)
Keywords in top 10 increased from 12 to 17 (+5)

## Biggest Wins

| Keyword | Old | New | Change | Possible Cause |
|---------|-----|-----|--------|----------------|
| email marketing tips | 18 | 5 | +13 | Likely driven by content refresh |
| best crm software | 24 | 11 | +13 | Correlates with new backlinks acquired |
| sales automation | 15 | 7 | +8 | Correlates with schema markup addition |

## Needs Attention

| Keyword | Old | New | Change | Action |
|---------|-----|-----|--------|--------|
| marketing automation | 4 | 12 | -8 | Likely displaced by new HubSpot guide |

**Recommended**: Update your marketing automation guide with [current year] statistics and examples.

Tips for Success

Track consistently - Same time, same device, same location
Include enough keywords - 50-200 for meaningful data
Segment by intent - Track brand, commercial, informational separately
Monitor competitors - Context makes your data meaningful
Track SERP features - Position 1 without snippet may lose to position 4 with snippet
Include GEO metrics - AI visibility increasingly important

Rank Change Quick Reference

Response Protocol

Change	Timeframe	Action
Drop 1-3 positions	Wait 1-2 weeks	Monitor -- may be normal fluctuation
Drop 3-5 positions	Investigate within 1 week	Check for technical issues, competitor changes
Drop 5-10 positions	Investigate immediately	Full diagnostic: technical, content, links
Drop off page 1	Emergency response	Comprehensive audit + recovery plan
Position gained	Document and learn	What worked? Can you replicate?

Reference : See references/tracking-setup-guide.md for root cause taxonomy, CTR benchmarks by position, SERP feature CTR impact, algorithm update assessment, tracking configuration best practices, keyword selection and grouping strategies, and data interpretation guidelines.

Reference Materials

Tracking Setup Guide — Configuration best practices, device/location settings, and SERP feature tracking setup

Related Skills

keyword-research — Find keywords to track
serp-analysis — Understand SERP composition
alert-manager — Set up ranking alerts
performance-reporter — Comprehensive reporting
memory-management — Store ranking history in project memory

Weekly Installs

740

Repository

aaron-he-zhu/se…e-skills

GitHub Stars

361

First Seen

Jan 23, 2026

Security Audits

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排名追踪器 - 专业SEO关键词排名监控工具，实时追踪分析搜索引擎排名位置

🇨🇳中文介绍

排名追踪器

相关 Skills

何时使用此技能

此技能的功能

使用方法

设置追踪

分析排名