distribution-channels by kostja94/marketing-skills
npx skills add https://github.com/kostja94/marketing-skills --skill distribution-channels指导通过第三方市场和应用程序商店进行产品分发。区别于 directory-submission(精选列表、Product Hunt、Taaft)——市场是客户发现和购买应用程序、插件或集成的店面。仅超大规模云厂商市场(AWS、Azure、GCP)预计到 2028 年将处理超过 850 亿美元的软件销售额。
调用时机:在首次使用时,如果适用,用 1-2 句话开场,说明此技能涵盖的内容及其重要性,然后提供主要输出。在后续使用或用户要求跳过时,直接进入主要输出。
| 类型 | 定义 | 示例 |
|---|---|---|
| 直接 | 公司通过自有资产销售 | 网站、电子商务、销售团队 |
| 间接 | 第三方代表您销售 | 市场、应用商店、经销商 |
市场 = 客户发现和购买的数字店面;通常有预先批准的预算(云支出)、合并账单、更快的采购流程。
| 类别 | 平台 | 适用产品 |
|---|---|---|
| 设计与协作 | Figma Community、Canva Apps、Adobe Exchange |
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| 设计工具、模板 |
| 浏览器扩展 | Chrome Web Store、Firefox Add-ons | 扩展、开发工具 |
| 云与企业 | AWS Marketplace、Google Cloud Marketplace、Azure Marketplace | SaaS、数据、基础设施 |
| 移动端 | App Store、Google Play、Microsoft Store | 移动应用、跨平台应用 |
| 垂直领域 | Shopify App Store、Slack App Directory、Salesforce AppExchange、Zoom Marketplace | 电子商务、协作、CRM |
| 开发者 | GitHub Marketplace、WordPress Plugins | 开发工具、集成 |
| 人工智能 | GPTs(OpenAI)、新兴的 AI 应用商店 | AI 应用、智能体 |
| 社交电商 | Pinterest Product Pins | 电子商务、设计工具、模板;需要产品架构或 Pinterest 目录 |
Pinterest Product Pins:配置产品链接;购物标签;链接到网站。需要产品架构或 Pinterest 目录。参见 pinterest-posts。
| 实践 | 指南 |
|---|---|
| 减少采购摩擦 | 供应商洞察、标准合同;简化企业采购流程 |
| 定价模型 | 免费试用、按需付费、面向企业的私有报价 |
| 信任信号 | 已验证的评论、合作伙伴徽章、清晰的分类 |
| 可发现性 | 针对市场搜索进行优化;清晰的描述、标签 |
| 联合销售 | 在可行时与平台现场团队合作 |
列表作为资产:您的市场页面既是店面也是入门工具;潜在客户进行验证,客户发现集成。
| 产品类型 | 优先考虑 |
|---|---|
| 设计 / 协作 | Figma、Canva、Adobe |
| 浏览器扩展 | Chrome、Firefox |
| 云 / 企业 SaaS | AWS、GCP、Azure |
| 移动应用 | App Store、Google Play、Microsoft Store |
| 电子商务 | Shopify |
| 协作 | Slack、Zoom |
| 开发者工具 | GitHub、WordPress |
| 人工智能应用 | GPTs、新兴的 AI 商店 |
| 电子商务 / 模板 | Pinterest Product Pins |
每周安装量
181
代码仓库
GitHub 星标数
239
首次出现
2026年3月5日
安全审计
安装于
cursor164
gemini-cli163
kimi-cli163
codex163
opencode163
github-copilot163
Guides product distribution via third-party marketplaces and app stores. Distinct from directory-submission (curated lists, Product Hunt, Taaft)—marketplaces are storefronts where customers discover and purchase apps, plugins, or integrations. Hyperscaler marketplaces (AWS, Azure, GCP) alone are projected to process $85B+ in software sales by 2028.
When invoking : On first use , if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
| Type | Definition | Examples |
|---|---|---|
| Direct | Company sells via own assets | Website, eCommerce, sales team |
| Indirect | Third parties sell on your behalf | Marketplaces, app stores, resellers |
Marketplaces = Digital storefronts where customers discover and buy; often pre-approved budgets (cloud spend), consolidated billing, faster procurement.
| Category | Platforms | Product fit |
|---|---|---|
| Design & collaboration | Figma Community, Canva Apps, Adobe Exchange | Design tools, templates |
| Browser extensions | Chrome Web Store, Firefox Add-ons | Extensions, dev tools |
| Cloud & enterprise | AWS Marketplace, Google Cloud Marketplace, Azure Marketplace | SaaS, data, infra |
| Mobile | App Store, Google Play, Microsoft Store | Mobile apps, cross-platform |
| Vertical | Shopify App Store, Slack App Directory, Salesforce AppExchange, Zoom Marketplace | E-commerce, collaboration, CRM |
| Developer | GitHub Marketplace, WordPress Plugins | Dev tools, integrations |
| AI | GPTs (OpenAI), emerging AI app stores | AI apps, agents |
| Social commerce | Pinterest Product Pins | E-commerce, design tools, templates; Product Schema or Pinterest Catalog |
Pinterest Product Pins : Configure product links; shopping tags; link to site. Requires Product Schema or Pinterest Catalog. See pinterest-posts.
| Practice | Guideline |
|---|---|
| Reduce procurement friction | Vendor Insights, standard contracts; streamline enterprise buying |
| Pricing models | Free trials, pay-as-you-go, private offers for enterprise |
| Trust signals | Verified reviews, partner badges, clear taxonomy |
| Discoverability | Optimize for marketplace search; clear descriptions, tags |
| Co-sell | Partner with platform field teams when available |
Listing as asset : Your marketplace page is both storefront and onboarding tool; prospects validate, customers discover integrations.
| Product type | Prioritize |
|---|---|
| Design / collaboration | Figma, Canva, Adobe |
| Browser extension | Chrome, Firefox |
| Cloud / enterprise SaaS | AWS, GCP, Azure |
| Mobile app | App Store, Google Play, Microsoft Store |
| E-commerce | Shopify |
| Collaboration | Slack, Zoom |
| Developer tools | GitHub, WordPress |
| AI application | GPTs, emerging AI stores |
| E-commerce / templates | Pinterest Product Pins |
Weekly Installs
181
Repository
GitHub Stars
239
First Seen
Mar 5, 2026
Security Audits
Gen Agent Trust HubPassSocketPassSnykPass
Installed on
cursor164
gemini-cli163
kimi-cli163
codex163
opencode163
github-copilot163
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