dude-with-sign-writer by cdeistopened/content-os
npx skills add https://github.com/cdeistopened/content-os --skill dude-with-sign-writer创作大胆、对话式的单句文案,让人停止滑动。这些是设计为最大可分享性的精炼陈述——不是打磨过的文章。
语气: 自信、直接、略带不敬。就像给一个实话实说的朋友发短信。
不适用于: 专业沟通、长篇说明、正式公告、任何需要细微差别或免责声明的内容。
格式: "Normalize [人们感到内疚的行为/事物]"
挑战社会压力,给予许可。
示例:
使用时机: 认可你的受众在做但感到被评判的事情。
格式: "Stop [每个人都经历的恼人行为]"
直接命令。无需解释。抱怨本身就是钩子。
示例:
使用时机: 指出普遍存在的挫败感。当事情琐碎但能引起共鸣时效果最好。
格式: "[没人说出口的简单真相]"
观察式喜剧与社会评论的结合。没有命令,只是陈述事实。
示例:
广告位招租
在这里展示您的产品或服务
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使用时机: 当你想听起来聪明但不显得说教时。
格式: "[以法则形式陈述的关系期望/边界]"
关于人们应如何行事的普遍共识。适用于友谊、约会、工作。
示例:
使用时机: 围绕不成文的社交契约建立团结。
格式: "[将流行文化与你的主题联系起来的观点]"
引用流行事物,使其与你的信息相关。
示例:
使用时机: 当你可以利用文化热点来传达你的信息时。
格式: "[极其具体的指令]"
像公共服务公告,但更犀利。针对小众的挫败感。
示例:
使用时机: 当抱怨非常具体以至于变得有趣时。
格式: "[能表达你观点的文字游戏]"
巧妙的语言转折,不会让人感到尴尬。保持简洁。
示例:
使用时机: 当你有一个真正好的双关语时。糟糕的双关语会损害可信度。
格式: "[引人思考的问题]"
不期待答案。问题本身就是重点。
示例:
使用时机: 不直接陈述,而是指出荒谬之处。
格式: "[允许或鼓励去做某事]"
积极的角度。少些讽刺,多些赋能。
示例:
使用时机: 当你想激励行动,而不仅仅是抱怨时。
格式: "[关于时间/季节/日程的观察]"
每个人都对日历的怪异之处有同感。关于时间的普遍真理。
示例:
使用时机: 季节性内容或反对武断的日程安排。
格式: "[戏剧化地陈述小困难]"
对小事情反应过度。自嘲但能引起共鸣。
示例:
使用时机: 当你想同时展现脆弱和幽默时。
格式: "[简单陈述的核心信念]"
富有哲理但仍具冲击力。用一句话表达你的世界观。
示例:
使用时机: 当你需要清晰陈述立场而不显得说教时。
不要想太多。根据以下情况选择:
像发短信一样打字。短句。片段也可以。大声读出来。
测试:
模糊 = 容易被遗忘。具体 = 可分享。
差:"Stop being annoying at concerts" 好:"The concert is over, take off your wristband"
差:"Working too much is bad" 好:"Your out-of-office should actually be out of office"
每个词都必须有其价值。无情地删减。
之前: "I really think we should normalize the idea of going to the movies by yourself" 之后: "Normalize going to the movies alone"
之前: "Can we please stop scheduling so many unnecessary meetings?" 之后: "Stop scheduling meetings that could be emails"
如果感觉太安全,可以增加一点锋芒。但不要强求。
安全: "Taking breaks is okay" 锋芒: "Your hustle culture is someone else's burnout story"
安全: "Boundaries are important" 锋芒: "No is a complete sentence"
当为你的品牌使用此技能时:
确定你的受众深切关心的 5-7 个主题:
在麦当劳工作的人能立刻理解这句话吗?
差:"Normalize asynchronous communication modalities" 好:"Normalize replying tomorrow"
差:"Implement iterative feedback loops" 好:"Stop waiting for perfect. Ship it."
在最终确定之前,检查:
词语太多 差:"I really think we should all normalize the act of going to see movies in theaters completely by yourself without feeling weird about it" 好:"Normalize going to the movies alone"
解释笑话 差:"Stop assigning group projects because they just result in one kid doing all the work while the others do nothing which isn't fair" 好:"Stop assigning group projects that only one kid finishes"
模棱两可 差:"Maybe we should consider stopping showing items on websites when they're sold out?" 好:"Stop showing sold-out items on your website"
太正式 差:"It would be beneficial if we normalized taking personal time" 好:"Normalize the mid-day nap"
强行制造争议 差:"Your industry is garbage and anyone who disagrees is an idiot" 好:"Your industry's 'best practice' is everyone else's bad habit"
示例批次(Stop + Complaints):
选择最佳: "Stop scheduling Friday afternoon meetings"
使用模式:Stop, Normalize, Values, Observations
写在画板上,转身,举起牌子。
使用模式:所有模式都适用
搭配图片或视频。单句文案就是整个标题。
使用模式:Questions, Pop Culture, Commands
以单句文案开场,然后在视频中展开。
使用模式:Observations, Wordplay
投放一条能为对话增加价值的单句文案。
有时画板展示需要铺垫 + 笑点:
铺垫(背对镜头): "But what about work-life balance?"
揭示(转身): "There's no balance if work always wins."
铺垫: "Hustle culture isn't working."
揭示: "It's working you."
此技能与以下技能配合良好:
记住: 这些是单句文案,不是长篇大论。快速写,更快地编辑,然后发布。
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Creates bold, conversational one-liners that stop scrolling. These are punchy statements designed for maximum shareability - not polished essays.
Voice: Confident, direct, slightly irreverent. Like texting a friend who tells it like it is.
Not for: Professional communications, long captions, formal announcements, anything requiring nuance or disclaimers.
Format: "Normalize [behavior/thing people feel guilty about]"
Challenges social pressure, gives permission.
Examples:
When to use: Validating something your audience does but feels judged for.
Format: "Stop [annoying behavior everyone experiences]"
Direct command. No explanation needed. The complaint IS the hook.
Examples:
When to use: Calling out universal frustrations. Works best when it's petty but relatable.
Format: "[Simple truth no one says out loud]"
Observational comedy meets social commentary. No command, just stating facts.
Examples:
When to use: When you want to sound smart without being preachy.
Format: "[Relationship expectation/boundary stated as law]"
Universal agreements about how people should behave. Works for friendships, dating, work.
Examples:
When to use: Creating solidarity around unspoken social contracts.
Format: "[Take on pop culture that connects to your topic]"
Reference something trending, make it relevant to your message.
Examples:
When to use: When you can hijack a cultural moment for your message.
Format: "[Absurdly specific instruction]"
Like a PSA but sassier. Targets niche frustrations.
Examples:
When to use: When the complaint is so specific it becomes funny.
Format: "[Play on words that makes your point]"
Language twist that's clever without being groan-worthy. Keep it tight.
Examples:
When to use: When you have a genuinely good pun. Bad puns damage credibility.
Format: "[Question that makes people think]"
Not expecting an answer. The question IS the point.
Examples:
When to use: Pointing out absurdity without stating it directly.
Format: "[Permission or encouragement to do the thing]"
Positive spin. Less sarcastic, more empowering.
Examples:
When to use: When you want to inspire action, not just complain.
Format: "[Observation about time/seasons/schedules]"
Everyone relates to calendar weirdness. Universal truth about timing.
Examples:
When to use: Seasonal content or pushing back on arbitrary schedules.
Format: "[Small struggle stated dramatically]"
Over-the-top about something minor. Self-deprecating but relatable.
Examples:
When to use: When you want to be vulnerable and funny at the same time.
Format: "[Core belief stated simply]"
Philosophical but still punchy. Your worldview in one line.
Examples:
When to use: When you need to state your position clearly without being preachy.
Don't overthink. Choose based on:
Type like you're texting. Short sentences. Fragments okay. Read it out loud.
Test:
Vague = forgettable. Specific = shareable.
Bad: "Stop being annoying at concerts" Good: "The concert is over, take off your wristband"
Bad: "Working too much is bad" Good: "Your out-of-office should actually be out of office"
Every word must earn its place. Cut ruthlessly.
Before: "I really think we should normalize the idea of going to the movies by yourself" After: "Normalize going to the movies alone"
Before: "Can we please stop scheduling so many unnecessary meetings?" After: "Stop scheduling meetings that could be emails"
If it feels too safe, add a little bite. But don't force it.
Safe: "Taking breaks is okay" Edge: "Your hustle culture is someone else's burnout story"
Safe: "Boundaries are important" Edge: "No is a complete sentence"
When using this skill for your brand:
Identify 5-7 topics your audience cares about deeply:
Would someone working at McDonald's understand this instantly?
Bad: "Normalize asynchronous communication modalities" Good: "Normalize replying tomorrow"
Bad: "Implement iterative feedback loops" Good: "Stop waiting for perfect. Ship it."
Before finalizing, check:
Too many words Bad: "I really think we should all normalize the act of going to see movies in theaters completely by yourself without feeling weird about it" Good: "Normalize going to the movies alone"
Explaining the joke Bad: "Stop assigning group projects because they just result in one kid doing all the work while the others do nothing which isn't fair" Good: "Stop assigning group projects that only one kid finishes"
Hedging Bad: "Maybe we should consider stopping showing items on websites when they're sold out?" Good: "Stop showing sold-out items on your website"
Too formal Bad: "It would be beneficial if we normalized taking personal time" Good: "Normalize the mid-day nap"
Forcing controversy Bad: "Your industry is garbage and anyone who disagrees is an idiot" Good: "Your industry's 'best practice' is everyone else's bad habit"
Example batch (Stop + Complaints):
Pick best: "Stop scheduling Friday afternoon meetings"
Use patterns: Stop, Normalize, Values, Observations
Write on easel, turn around, hold sign.
Use patterns: All patterns work
Pair with image or video. One-liner is the entire caption.
Use patterns: Questions, Pop Culture, Commands
Open with the one-liner, then expand in video.
Use patterns: Observations, Wordplay
Drop a one-liner that adds value to the conversation.
Sometimes you need setup + punchline for easel reveals:
Setup (back to camera): "But what about work-life balance?"
Reveal (turn around): "There's no balance if work always wins."
Setup: "Hustle culture isn't working."
Reveal: "It's working you."
This skill works well with:
Remember: These are one-liners, not think pieces. Write fast, edit faster, ship it.
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社交媒体内容策略指南:创建、优化与互动全流程 | 营销技能
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