homepage-generator by kostja94/marketing-skills
npx skills add https://github.com/kostja94/marketing-skills --skill homepage-generator指导首页内容、结构和转化优化。
调用时机:在首次使用时,如果适用,用1-2句话说明此技能涵盖的内容及其重要性,然后提供主要输出。在后续使用或用户要求跳过时,直接进入主要输出。
| 角色 | 优先级 | 备注 |
|---|---|---|
| 转化 | 首要 | 首页是信任建立机器和转化引擎——不是销售说辞。大多数访客(70-80%)是首次访问;他们需要在3-5秒内获得清晰度、可信度和方向感。通过建立信任和引导探索来转化,而非强行推销。 |
| 品牌 | 首要 | 第一印象、可信度测试、方向中心。回答:你是谁?你提供什么?我为什么要在乎?品牌声音和差异化在此体现——参见品牌化。 |
| 品牌关键词SEO | 必需 | 主要SEO目标:为品牌名称排名,以便人们在搜索结果页中找到你。品牌搜索表明高意向和熟悉度;其转化率高于非品牌搜索。 |
| 广泛/非品牌SEO | 次要 | 首页不是主要的SEO流量驱动因素——博客、产品页面和分类页面通常承担此角色。一个优化良好的首页可以额外为相关的非品牌词排名;不要为了堆砌广泛关键词而牺牲用户体验或转化率。 |
原则:SEO和转化率优化协同工作。良好的首页SEO与用户需求保持一致;转化优化确保吸引的流量能够转化。对于单一目标的营销活动页面(首页是多功能的),请参见落地页生成器。
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首先检查项目上下文: 如果存在 .claude/project-context.md 或 .cursor/project-context.md,请阅读以了解产品、受众和价值主张。品牌战略、定位、差异化请参见品牌化。
识别:
| 模块 | 目的 |
|---|---|
| 首屏大图 | 价值主张、主要行动号召、首屏可见区域 |
| 社会证明 | 客户标志、推荐语、数据指标;适用时包括"媒体报道";案例研究片段请参见客户故事页面生成器 |
| 功能/优势 | 它做什么,为什么重要 |
| 使用场景 | 适合谁用,他们如何使用 |
| 异议处理 | 常见问题解答、保证、对比 |
| 最终行动号召 | 重复主要行动 |
根据需要组合:标题、副标题、主要行动号召、辅助图片/演示、优势部分、社会证明、搜索框(如适用)、次要行动号召、横幅。导航:水平导航栏、下拉菜单、汉堡菜单(移动端)、侧边栏、页脚;确保桌面端与移动端体验一致。首屏大图设计请参见首屏大图生成器。
品牌关键词优先:标题和元描述应包含品牌名称;确保首页为"[品牌名称]"排名,以便用户能找到官方网站。存在冒名顶替风险时,请参见品牌保护——在首屏可见区域或大图部分放置"官方网站:[域名]"。
结构化数据:在首页(或全站根布局中)添加 组织 + 网站 JSON-LD。组织用于确立品牌实体;网站用于启用网站链接搜索框。不要只在关于页面放置组织数据——关于页面使用AboutPage模式。请参见结构化数据标记、实体SEO。
每周安装量
195
代码仓库
GitHub Stars
237
首次出现
2026年3月1日
安全审计
安装于
gemini-cli179
kimi-cli179
cursor179
codex178
github-copilot178
opencode178
Guides homepage content, structure, and conversion optimization.
When invoking : On first use , if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
| Role | Priority | Notes |
|---|---|---|
| Conversion | Primary | Homepage is a trust machine and conversion engine—not a sales pitch. Most visitors (70–80%) are first-time; they need clarity, credibility, and orientation within 3–5 seconds. Convert through trust-building and guided exploration, not aggressive selling. |
| Brand | Primary | First impression, credibility test, orientation center. Answers: Who are you? What do you offer? Why should I care? Brand voice and differentiation live here—see branding. |
| Branded keywords SEO | Required | Primary SEO goal: rank for brand name so people can find you in SERPs. Branded searches indicate high intent and familiarity; they convert better than non-branded. |
| Broad/non-branded SEO | Secondary | Homepage is not the main SEO traffic driver—blog, product pages, and category pages typically carry that. A well-optimized homepage can rank for related non-branded terms as a bonus; do not sacrifice UX or conversion for broad keyword stuffing. |
Principle : SEO and CRO work together. Good homepage SEO aligns with user needs; conversion optimization ensures attracted traffic converts. See landing-page-generator for single-goal campaign pages (homepage is multi-purpose).
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and value proposition. See branding for brand strategy, positioning, differentiation.
Identify:
| Section | Purpose |
|---|---|
| Hero | Value proposition, primary CTA, above the fold |
| Social proof | Logos, testimonials, metrics; "As Seen In" (press coverage) when applicable; see customer-stories-page-generator for case study snippets |
| Features/Benefits | What it does, why it matters |
| Use cases | Who it's for, how they use it |
| Objection handling | FAQ, guarantees, comparisons |
| Final CTA | Repeat primary action |
Combine as needed: Headline, Subheadline, Primary CTA, Supporting Image/Demo, Benefits Section, Social Proof, Search Box (if applicable), Secondary CTA, Banner. Navigation : Horizontal Bar, Dropdown, Hamburger (mobile), Sidebar, Footer; ensure Desktop + Mobile parity. See hero-generator for hero design.
Branded keywords first : Title and meta should include brand name; ensure homepage ranks for "[Brand Name]" so users can find the official site. See brand-protection when impersonation risk exists—place "Official website: [domain]" above fold or in hero.
Schema : Add Organization + WebSite JSON-LD on homepage (or in root layout for site-wide). Organization establishes brand entity; WebSite enables sitelinks searchbox. Do not put Organization only on About page—About uses AboutPage schema. See schema-markup , entity-seo.
Weekly Installs
195
Repository
GitHub Stars
237
First Seen
Mar 1, 2026
Security Audits
Gen Agent Trust HubPassSocketPassSnykPass
Installed on
gemini-cli179
kimi-cli179
cursor179
codex178
github-copilot178
opencode178
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