YouTube广告分析工具 - 评估广告健康度、创意质量与受众定位的SEO优化方案

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GitHub

安装命令

npx skills add https://github.com/agricidaniel/claude-ads --skill ads-youtube

自动化数据分析营销

🇨🇳中文介绍

YouTube 广告分析

流程

收集 YouTube 广告数据（筛选出视频广告系列的 Google Ads 导出数据）
阅读 ads/references/google-audit.md 以了解 YouTube 相关检查项
阅读 ads/references/platform-specs.md 以了解视频规格
阅读 ads/references/benchmarks.md 以了解 YouTube 基准数据
阅读 ads/references/scoring-system.md 以了解健康度评分算法
评估广告系列设置、创意质量、受众定位和衡量方式
生成包含健康度评分的 YouTube 专项分析报告

广告系列类型评估

可跳过的插播广告 (TrueView)

时长：最短 12 秒，推荐 15-30 秒（可以更长）
出价：目标每次观看费用或目标每次转化费用
跳过率基准：65-80% 为正常范围
观看率：≥15% 为良好
评估：前 5 秒的吸引力质量、行动号召卡的使用情况

不可跳过的插播广告

时长：最长 60 秒（2025 年扩展；此前为 15 秒/20 秒）
出价：目标每千次展示费用
最适合：品牌知名度、覆盖范围广告系列
评估：信息完整性、频次上限设置、最佳时长测试

前贴片广告

广告位招租

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YouTube Shorts 广告

格式：垂直 9:16 (1080x1920)
时长：最长 60 秒
最适合：年轻人群、移动优先
评估：原生感（非重新利用的水平视频）、声音开启优化

需求挖掘广告系列 (取代探索广告)

展示位置：YouTube 首页信息流、观看下一部、发现页、Gmail
格式：图片 + 视频轮播、产品信息流
评估：创意多样性、产品信息流质量、受众信号

吸引力分析 (前 5 秒)

视频是否能立即吸引注意力？
前 5 秒内提及品牌（推荐用于品牌知名度广告系列）
开头陈述问题/利益点（推荐用于行动导向广告系列）
避免缓慢的开场、标题卡或仅有标志的开头

音频质量：清晰、专业、背景音乐合适
视觉质量：至少高清 (1080p)、光线适当
字幕/隐藏式字幕：存在（Facebook 上约 85% 的视频是静音观看的，YouTube 上约为 30%）
结束画面：行动号召、订阅按钮、相关视频卡片

每个广告系列 ≥3 个视频变体（不同的吸引力、时长、信息）
测试混合时长（6 秒前贴片广告 + 15-60 秒不可跳过广告 + 30 秒可跳过广告）
提供垂直 (9:16) 和水平 (16:9) 版本
更新频率：对于表现最佳的广告系列，每 4-8 周更新一次

YouTube 专属定位选项

自定义意向受众：定位在 YouTube/Google 上搜索特定词条的用户
市场内受众：正在积极研究购买类别的用户
兴趣相似受众：基于广泛兴趣的定位，用于品牌知名度
客户匹配：上传第一方列表用于再营销
类似受众：基于客户匹配种子受众进行扩展（如果可用）
展示位置定位：特定频道、视频或主题

将潜在客户挖掘与再营销的广告系列分开
在需求挖掘广告系列中叠加受众信号
从潜在客户挖掘广告系列中排除已转化的用户
使用频次上限（品牌知名度广告每周 3-5 次，直接响应广告每周 1-2 次）

关键 YouTube 指标

指标	基准	备注
观看率 (可跳过)	≥15%	越高 = 吸引力越好
每次观看费用 (可跳过)	$0.01-0.10	因定位而异
视频观看率 (前贴片)	90%+	不可跳过，应接近 100%
每千次展示费用 (不可跳过)	$6-15	因市场而异
点击率 (需求挖掘)	≥0.5%	图片+视频合计
品牌提升	可衡量	需要 Google 品牌提升调研

YouTube 属于上/中漏斗渠道 — 不要仅依据最终点击进行判断
在 Google Ads 中使用数据驱动归因
跟踪观看后转化（对视频广告很重要）
对于品牌知名度广告系列，考虑进行品牌提升调研
跨渠道影响：YouTube 通常辅助搜索/购物转化

YouTube 广告健康度评分 (0-100)

根据 ads/references/scoring-system.md 进行的加权评估：

类别权重：
创意质量：   30%  ██████████
广告系列设置：     25%  ████████░░
受众定位： 25%  ████████░░
衡量方式：        20%  ██████░░░░

等级：A (90-100), B (75-89), C (60-74), D (40-59), F (<40)

YouTube 广告报告

YouTube 广告评估

广告系列类型：     ████████░░  已评估的活动格式
创意质量：   ██████████  吸引力、制作、数量
受众定位： ███████░░░  策略和覆盖范围
衡量方式：        █████░░░░░  归因和跟踪

YOUTUBE-ADS-REPORT.md — 逐个广告系列的分析
每个视频的创意质量评分卡
受众策略建议
衡量差距分析
用于立即改进的快速见效方案

🇺🇸English

YouTube Ads Analysis

Process

Collect YouTube Ads data (Google Ads export filtered to Video campaigns)
Read ads/references/google-audit.md for YouTube-relevant checks
Read ads/references/platform-specs.md for video specifications
Read ads/references/benchmarks.md for YouTube benchmarks
Read ads/references/scoring-system.md for health score algorithm
Evaluate campaign setup, creative quality, targeting, and measurement
Generate YouTube-specific findings report with health score

Campaign Types Assessment

Skippable In-Stream (TrueView)

Length: 12s minimum, 15-30s recommended (can be longer)
Bidding: Target CPV or Target CPA
Skip rate benchmark: 65-80% is normal
View rate: ≥15% is good
Evaluate: hook quality in first 5 seconds, CTA card usage

Non-Skippable In-Stream

Length: up to 60s (expanded 2025; previously 15s/20s)
Bidding: Target CPM
Best for: brand awareness, reach campaigns
Evaluate: message completeness, frequency capping, optimal length testing

Bumper Ads

Length: exactly 6s (non-skippable)
Bidding: Target CPM
Best for: reach extension, brand reinforcement
Evaluate: single-message focus, brand visibility throughout

YouTube Shorts Ads

Format: vertical 9:16 (1080x1920)
Length: up to 60s
Best for: younger demographics, mobile-first
Evaluate: native feel (not repurposed horizontal), sound-on optimization

Demand Gen (replaces Discovery)

Placements: YouTube Home Feed, Watch Next, Discover, Gmail
Formats: image + video carousel, product feeds
Evaluate: creative diversity, product feed quality, audience signals

Creative Quality Assessment

Hook Analysis (First 5 Seconds)

Does the video capture attention immediately?
Brand mention within first 5 seconds (recommended for awareness)
Problem/benefit statement upfront (recommended for action campaigns)
No slow intros, title cards, or logos-only openings

Production Quality

Audio quality: clear, professional, background music appropriate
Visual quality: HD minimum (1080p), proper lighting
Subtitles/captions: present (85% of Facebook video watched muted, ~30% on YouTube)
End screen: CTA, subscribe button, related video cards

Creative Volume

≥3 video variations per campaign (different hooks, lengths, messages)
Mix of lengths tested (6s bumper + 15-60s non-skip + 30s skippable)
Vertical (9:16) and horizontal (16:9) versions available
Refresh cadence: every 4-8 weeks for top-performing campaigns

Audience Targeting

YouTube-Specific Targeting Options

Custom Intent : target users searching for specific terms on YouTube/Google
In-Market Audiences : users actively researching purchase categories
Affinity Audiences : broad interest-based targeting for awareness
Customer Match : first-party list upload for retargeting
Similar Audiences : expansion from Customer Match seeds (if available)
Placement Targeting : specific channels, videos, or topics

Targeting Best Practices

Separate campaigns for prospecting vs retargeting
Layer audience signals in Demand Gen campaigns
Exclude converted users from prospecting campaigns
Use frequency capping (3-5 per week for awareness, 1-2 for direct response)

Measurement

Key YouTube Metrics

Metric	Benchmark	Notes
View Rate (skippable)	≥15%	Higher = better hook
CPV (skippable)	$0.01-0.10	Varies by targeting
VTR (bumper)	90%+	Non-skippable, should be near 100%
CPM (non-skip)	$6-15	Varies by market
CTR (Demand Gen)	≥0.5%	Image+video combined
Brand Lift	Measurable	Requires Google Brand Lift Study

Attribution Considerations

YouTube is upper/mid-funnel — don't judge by last-click alone
Use data-driven attribution in Google Ads
Track view-through conversions (important for video)
Consider Brand Lift Studies for awareness campaigns
Cross-channel impact: YouTube often assists Search/Shopping conversions

Health Score

YouTube Ads Health Score (0-100)

Weighted assessment from ads/references/scoring-system.md:

Category Weights:
Creative Quality:   30%  ██████████
Campaign Setup:     25%  ████████░░
Audience Targeting: 25%  ████████░░
Measurement:        20%  ██████░░░░

Grade: A (90-100), B (75-89), C (60-74), D (40-59), F (<40)

Output

YouTube Ads Report

YouTube Ads Assessment

Campaign Types:     ████████░░  Active formats evaluated
Creative Quality:   ██████████  Hook, production, volume
Audience Targeting: ███████░░░  Strategy and coverage
Measurement:        █████░░░░░  Attribution and tracking

Deliverables

YOUTUBE-ADS-REPORT.md — Campaign-by-campaign analysis
Creative quality scorecard per video
Audience strategy recommendations
Measurement gap analysis
Quick Wins for immediate improvement

Weekly Installs

Repository

agricidaniel/claude-ads

GitHub Stars

852

First Seen

Feb 16, 2026

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