competitor-analysis by aaron-he-zhu/seo-geo-claude-skills
npx skills add https://github.com/aaron-he-zhu/seo-geo-claude-skills --skill competitor-analysisSEO& GEO Skills Library · 20 个 SEO + GEO 技能 · 一键安装所有:
npx skills add aaron-he-zhu/seo-geo-claude-skills
研究 · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis
构建 · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator
优化 · · · ·
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在这里展示您的产品或服务
触达数万 AI 开发者,精准高效
此技能提供对竞争对手 SEO 和 GEO 策略的全面分析,揭示您所在市场的有效策略,并识别超越竞争对手的机会。
分析 [竞争对手 URL] 的 SEO 策略
将我的网站 [URL] 与 [竞争对手 1]、[竞争对手 2]、[竞争对手 3] 进行比较
哪些内容为 [竞争对手] 带来了最多的流量?
分析 [竞争对手] 为何在 [关键词] 上排名第一
[竞争对手] 是如何在 AI 响应中被引用的?我可以学到什么?
工具类别占位符请参见 CONNECTORS.md。
连接了 ~~SEO 工具 + ~~分析工具 + ~~AI 监控器时:自动从 ~~SEO 工具 拉取竞争对手关键词排名、外链档案、表现最佳的内容、域名权威指标。与来自 ~~分析工具 和 ~~搜索控制台 的您网站指标进行比较。使用 ~~AI 监控器 检查您网站和竞争对手的 AI 引用模式。
仅使用手动数据时:请用户提供:
使用提供的数据进行完整分析。在输出中注明哪些指标来自自动收集,哪些来自用户提供的数据。
当用户请求竞争对手分析时:
如果未指定,帮助识别竞争对手:
### 竞争对手识别框架
**直接竞争对手**(相同的产品/服务)
- 搜索"[您的主要关键词]"并记录前 5 个自然搜索结果
- 检查谁在为您的关键词投放广告
- 询问:客户将您与谁进行比较?
**间接竞争对手**(不同的解决方案,相同的问题)
- 搜索以问题为中心的关键词
- 查看替代解决方案
**内容竞争对手**(竞争相同关键词)
- 可能不销售相同产品
- 在您的目标关键词上排名
- 包括媒体网站、博客、聚合器
为每个竞争对手收集:URL、域名年龄、预估流量、域名权威、商业模式、目标受众和主要产品/服务。
记录总排名关键词数、前 10/前 3 排名数量、表现最佳的关键词(包含位置、搜索量、流量、页面 URL)、按意图划分的关键词分布以及关键词空白。
分析按类型划分的内容量、表现最佳的内容、内容模式(字数、频率、格式)、内容主题和成功因素。
审查总外链数、引用域名数、链接质量分布、顶级链接域名、链接获取模式以及可链接资产。
评估核心 Web 指标、移动设备友好性、网站架构、内部链接质量、URL 结构以及技术优势/劣势。
在 AI 系统中测试竞争对手内容:记录哪些查询引用了他们、观察到的 GEO 策略(定义、统计数据、问答、权威信号)以及他们错过的 GEO 机会。
生成最终报告,包含:执行摘要、竞争格局对比表、CITE 域名权威对比、可借鉴的优势、可利用的劣势、关键词机会、内容策略建议以及行动计划(立即执行/短期/长期)。
参考:每个步骤的详细模板请参见 references/analysis-templates.md。
参考:分析 HubSpot 营销关键词主导地位的完整示例请参见 references/example-report.md。
展示 [竞争对手] 有而我缺少的内容,按流量潜力排序
查找链接到 [竞争对手 1] 和 [竞争对手 2] 但没有链接到我的网站
竞争对手赢得了哪些 SERP 功能?(精选摘要、PAA 等)
[竞争对手] 的 SEO 策略在过去一年中是如何演变的?
每周安装次数
856
代码仓库
GitHub 星标数
339
首次出现
Jan 23, 2026
安全审计
安装于
opencode750
gemini-cli729
codex722
github-copilot699
cursor665
amp660
SEO& GEO Skills Library · 20 skills for SEO + GEO · Install all:
npx skills add aaron-he-zhu/seo-geo-claude-skills
Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis
Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator
Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher
Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager
Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management
This skill provides comprehensive analysis of competitor SEO and GEO strategies, revealing what's working in your market and identifying opportunities to outperform the competition.
Analyze SEO strategy for [competitor URL]
Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]
What content is driving the most traffic for [competitor]?
Analyze why [competitor] ranks #1 for [keyword]
How is [competitor] getting cited in AI responses? What can I learn?
See CONNECTORS.md for tool category placeholders.
With ~~SEO tool + ~~analytics + ~~AI monitor connected: Automatically pull competitor keyword rankings, backlink profiles, top performing content, domain authority metrics from ~~SEO tool. Compare against your site's metrics from ~~analytics and ~~search console. Check AI citation patterns for both your site and competitors using ~~AI monitor.
With manual data only: Ask the user to provide:
Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.
When a user requests competitor analysis:
If not specified, help identify competitors:
### Competitor Identification Framework
**Direct Competitors** (same product/service)
- Search "[your main keyword]" and note top 5 organic results
- Check who's advertising for your keywords
- Ask: Who do customers compare you to?
**Indirect Competitors** (different solution, same problem)
- Search problem-focused keywords
- Look at alternative solutions
**Content Competitors** (compete for same keywords)
- May not sell same product
- Rank for your target keywords
- Include media sites, blogs, aggregators
2. Gather Competitor Data
Collect for each competitor: URL, domain age, estimated traffic, domain authority, business model, target audience, and key offerings.
Document total keywords ranking, top 10/top 3 counts, top performing keywords (with position, volume, traffic, page URL), keyword distribution by intent, and keyword gaps.
Analyze content volume by type, top performing content, content patterns (word count, frequency, formats), content themes, and success factors.
Review total backlinks, referring domains, link quality distribution, top linking domains, link acquisition patterns, and linkable assets.
Evaluate Core Web Vitals, mobile-friendliness, site architecture, internal linking quality, URL structure, and technical strengths/weaknesses.
Test competitor content in AI systems: document which queries cite them, GEO strategies observed (definitions, statistics, Q&A, authority signals), and GEO opportunities they are missing.
Produce a final report with: Executive Summary, Competitive Landscape comparison table, CITE domain authority comparison, Strengths to Learn From, Weaknesses to Exploit, Keyword Opportunities, Content Strategy Recommendations, and Action Plan (Immediate / Short-term / Long-term).
Reference : See references/analysis-templates.md for detailed templates for each step.
Reference : See references/example-report.md for a complete example analyzing HubSpot's marketing keyword dominance.
Show me content [competitor] has that I don't, sorted by traffic potential
Find sites linking to [competitor 1] AND [competitor 2] but not me
What SERP features do competitors win? (Featured snippets, PAA, etc.)
How has [competitor]'s SEO strategy evolved over the past year?
Weekly Installs
856
Repository
GitHub Stars
339
First Seen
Jan 23, 2026
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Installed on
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github-copilot699
cursor665
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