proposal-writer by jezweb/claude-skills
npx skills add https://github.com/jezweb/claude-skills --skill proposal-writer为服务型企业(网站开发、咨询、贸易、专业服务、创意机构)生成提案。目标是创建一份能够赢得项目的文件,通过展示您理解了问题、拥有清晰的计划以及易于合作的特质来实现。
收集以下信息。如有缺失,请询问客户:
如果用户有来自发现会议或邮件往来的笔记,请使用这些内容,用客户自己的语言来撰写"项目理解"部分。
按此顺序呈现各部分。每个部分都有其存在的价值——删除任何不适用部分。
这是最重要的部分。它证明您认真倾听了。用客户的语言,而不是您自己的话,重述客户的问题。表明您理解他们想要实现的目标,而不仅仅是他们要求您构建什么。
过于企业化:
我们理解贵组织正寻求利用数字化转型,以增强跨多个触点的客户参与度,并通过整合的在线形象推动可持续增长。
恰当的语气:
您的业务在过去12年里仅靠口碑经营,并且效果不错——您大部分时间都预约满了。问题是,当有人搜索"纽卡斯尔水管工"时,您的公司没有出现,您正在将工作机会输给经验只有您一半的竞争对手。您想要一个能在本地搜索中出现、并且方便人们致电或在线预订的网站。
本部分的规则:
广告位招租
在这里展示您的产品或服务
触达数万 AI 开发者,精准高效
高层次描述您将做什么,以及为什么这种方法对他们来说是合理的。这是"做什么和为什么",而不是详细的范围。
将解决方案与客户的问题联系起来。"因为您需要让本地客户找到您,我们将从第一天起就在WordPress上构建网站,并专注于本地SEO结构"比"我们将构建一个带SEO的WordPress网站"要好。
一到两个段落。将细节留给范围部分。
客户将收到的具体项目的编号列表。每个项目都应足够具体,以便双方都能就交付与否达成一致。
过于模糊:
- 网站设计和开发
- SEO优化
- 持续支持
恰当的详细程度:
- 定制WordPress网站 —— 最多8个页面(首页、关于我们、服务 x4、联系我们、博客)
- 匹配您品牌颜色和徽标的移动端响应式设计
- 本地SEO设置 —— Google商家资料优化、所有页面的结构化数据标记、基于位置的元标题
- 联系表单,可向您指定的地址发送邮件通知
- 与您现有Calendly账户的在线预订集成
- 基础分析设置(Google Analytics 4 + Google Search Console)
- 30分钟培训,教您如何自己更新内容
- 上线后30天的支持,用于修复错误和进行微调
不包含的内容 与包含的内容同等重要。在本部分底部添加排除说明:
此范围不包含: 持续的内容撰写、付费广告设置或管理、超出上述8个页面的额外页面、此处未描述的自定义功能。如有需要,这些可以单独报价。
包含持续时间或目标日期的阶段划分。向客户展示每个阶段会发生什么。
| 阶段 | 时长 | 工作内容 |
|---|---|---|
| 发现与规划 | 第1周 | 内容收集、网站地图确认 |
| 设计 | 第2-3周 | 首页设计稿、修改、其余页面 |
| 开发 | 第3-5周 | 构建、集成、内部测试 |
| 审核与上线 | 第6周 | 客户审核、修改、正式上线 |
如果有固定截止日期(活动、季节、营销活动),请说明并据此倒推时间线。标注任何依赖于客户的事项:"此时间线假设内容和图片在[日期]前提供。"
将定价表述为投资,而非成本。自信地呈现——不要含糊其辞,不要为价格道歉。
选择适合项目的定价格式:
单一价格(简单项目):
投资:$4,500 + GST
这涵盖了上述范围中的所有内容——设计、开发、SEO设置、培训以及上线后30天的支持。
好/更好/最佳套餐(给客户选择):
| 入门版 | 专业版 | 高级版
---|---|---|---
页面数 | 5 | 8 | 12
设计 | 基于模板 | 定制设计 | 定制设计 + 品牌指南
SEO | 基础页面优化 | 本地SEO套餐 | 本地SEO + 内容策略
支持 | 14天 | 30天 | 90天
投资 | $2,500 | $4,500 | $7,500
当客户不确定范围时,套餐定价效果很好。中间选项通常是您希望他们选择的——将其定价为最佳价值。
分项明细(注重透明度):
| 项目 | 投资 |
|---|---|
| 设计(首页 + 7个内页) | $1,800 |
| 开发与集成 | $1,500 |
| 本地SEO设置 | $600 |
| 培训与文档 | $300 |
| 30天上线后支持 | $300 |
| 总计 | $4,500 + GST |
分项明细会引发逐项谈判("我们能去掉培训吗?")。当客户要求提供明细,或者透明度有助于建立信任时使用。
基于价值的表述(任何格式的可选补充):
作为参考:在您所在地区,在"纽卡斯尔水管工"搜索结果中排名第一页的企业报告平均每月有15-20个咨询。按您的平均项目价值计算,这个网站应该在获得稳定排名后的前2-3个月内收回成本。
只有当您能用真实数据或合理估算来支持时,才使用基于价值的表述。不要编造统计数据。
简短的资质证明部分。两到三句话,不是公司历史。
Jezweb自2009年以来一直为澳大利亚企业构建网站。我们主要与亨特谷和新南威尔士州的贸易和服务型企业合作。超过200家活跃客户信任我们,让我们维护他们的网站并保持排名。
包含一两个证明点:从业年限、客户数量、相关案例研究、行业特定经验。省略使命宣言和创始故事。
清晰、单一的号召性用语。明确告诉客户下一步该做什么。
要开始项目,请回复此邮件并注明"同意进行",我们将发送首付款发票。然后我们将安排一个30分钟的项目启动会议,以收集您的内容并确定时间线。
或者:
如果您同意进行,请在[日期]前签署随附的协议并返回。我们将开具押金发票,并在下周开始发现阶段。
不要提供三种不同的后续步骤。一个行动,清晰说明。
保持简短并使用通俗语言。涵盖基本要素:
不要写成法律合同。此部分旨在设定预期。如果客户需要正式条款,请引用单独的条款与条件文件。
自信,而非傲慢。 "我们将"而不是"我们将尽力"。将您要做的事情作为事实陈述。
具体,而非模糊。 "8个页面"而不是"一个多页面网站"。"$4,500"而不是"有竞争力的价格"。"第3周"而不是"在适当的时候"。
简洁,而非冗长。 如果一个部分可以用两句话说清楚,就不要写四句。客户很忙。请尊重这一点。
人性化,而非机械化。 写作时就像您在与坐在桌子对面的人解释计划。使用缩略语没问题。使用第一人称没问题。
坦诚说明限制。 如果不包含某项内容,请提前说明。如果存在风险(时间线取决于客户提供内容),请明确指出。客户信任坦诚相待的人。
过于企业化:
我们很高兴为上述工作范围的交付提出我们的投资框架建议。我们的定价模式反映了我们在保持最高质量和创新标准的同时,致力于提供卓越价值的承诺。
建议总投资:$4,500.00(不含GST)
恰当的语气:
投资:$4,500 + GST
这涵盖了上面列出的所有内容——设计、构建、SEO设置、培训以及上线后一个月的支持。没有隐藏费用。
付款分50/50:一半预付款启动项目,一半在网站上线时支付。
以清晰的Markdown格式交付提案,并带有明确的部分标题。如果用户需要格式化文件,可以提供Markdown格式,以便他们粘贴到Google Docs、Canva或他们的提案工具中。
对于需要看起来更精美的提案(发送给企业客户的PDF),建议用户将内容粘贴到他们品牌的模板中。此技能生成的是文字内容,而非布局。
匹配客户的区域语气。除非另有说明,默认使用澳大利亚英语。
每周安装量
121
代码仓库
GitHub星标数
643
首次出现
11天前
安全审计
安装于
opencode118
kimi-cli117
gemini-cli117
amp117
cline117
github-copilot117
Produces proposals for service businesses — web development, consulting, trades, professional services, creative agencies. The goal is a document that wins the work by showing you understood the problem, have a clear plan, and are easy to work with.
Gather these inputs. Ask for anything missing:
If the user has notes from a discovery call or email thread, use those to write the "project understanding" section in the client's own language.
Present sections in this order. Every section earns its place — cut any that do not apply.
This is the most important section. It proves you listened. Restate the client's problem in their words, not yours. Show you understand what they are trying to achieve, not just what they asked you to build.
Too corporate:
We understand that your organisation is seeking to leverage digital transformation to enhance customer engagement across multiple touchpoints and drive sustainable growth through an integrated online presence.
Right tone:
You have been running the business for 12 years on word-of-mouth alone, and it has worked — you are booked out most weeks. The problem is that when someone searches "plumber Newcastle" you do not show up, and you are losing jobs to competitors with half your experience. You want a website that shows up in local search and makes it easy for people to call or book online.
Rules for this section:
High-level description of what you will do and why this approach makes sense for them. This is the "what and why", not the detailed scope.
Connect the solution back to their problem. "Because you need local customers to find you, we will build the site on WordPress with a focus on local SEO structure from day one" is better than "We will build a WordPress website with SEO."
One to two paragraphs. Save the detail for the scope section.
Numbered list of specific items the client will receive. Each item should be concrete enough that both parties can agree on whether it was delivered.
Too vague:
- Website design and development
- SEO optimisation
- Ongoing support
Right level of detail:
- Custom WordPress website — up to 8 pages (Home, About, Services x4, Contact, Blog)
- Mobile-responsive design matching your brand colours and logo
- Local SEO setup — Google Business Profile optimisation, schema markup on all pages, location-based meta titles
- Contact form with email notifications to your nominated address
- Online booking integration with your existing Calendly account
- Basic analytics setup (Google Analytics 4 + Google Search Console)
- 30-minute training session on how to update content yourself
- 30 days of post-launch support for bug fixes and minor adjustments
What is NOT included is just as important as what is. Add an exclusions note at the bottom of this section:
Not included in this scope: Ongoing content writing, paid advertising setup or management, additional pages beyond the 8 listed above, custom functionality not described here. These can be quoted separately if needed.
Phases with durations or target dates. Show the client what happens when.
| Phase | Duration | What happens |
|---|---|---|
| Discovery and planning | Week 1 | Content gathering, sitemap sign-off |
| Design | Weeks 2-3 | Homepage mockup, revision, remaining pages |
| Development | Weeks 3-5 | Build, integrations, internal testing |
| Review and launch | Week 6 | Client review, revisions, go-live |
If there is a fixed deadline (event, season, campaign), state it and work the timeline back from it. Flag any dependencies on the client: "This timeline assumes content and images are provided by [date]."
Frame pricing as an investment, not a cost. Present confidently — no hedging, no apologising for the number.
Choose the pricing format that suits the project:
Single price (simple projects):
Investment: $4,500 + GST
This covers everything listed in the scope above — design, development, SEO setup, training, and 30 days of post-launch support.
Good / Better / Best packages (gives the client choice):
| Starter | Professional | Premium
---|---|---|---
Pages | 5 | 8 | 12
Design | Template-based | Custom design | Custom + brand guide
SEO | Basic on-page | Local SEO package | Local SEO + content strategy
Support | 14 days | 30 days | 90 days
Investment | $2,500 | $4,500 | $7,500
Package pricing works well when the client is unsure of scope. The middle option is typically where you want them to land — price it as the best value.
Line items (transparency-focused):
| Item | Investment |
|---|---|
| Design (homepage + 7 inner pages) | $1,800 |
| Development and integrations | $1,500 |
| Local SEO setup | $600 |
| Training and documentation | $300 |
| 30-day post-launch support | $300 |
| Total | $4,500 + GST |
Line items invite line-item negotiation ("Can we drop the training?"). Use when the client has asked for a breakdown or when transparency builds trust.
Value-based framing (optional addition to any format):
For context: businesses in your area that rank on the first page for "plumber Newcastle" report an average of 15-20 inbound enquiries per month. At your average job value, this site should pay for itself within the first 2-3 months of consistent rankings.
Only use value framing when you can back it up with real numbers or reasonable estimates. Do not invent statistics.
Brief credibility section. Two to three sentences, not a company history.
Jezweb has been building websites for Australian businesses since 2009. We work primarily with trades and service businesses in the Hunter Valley and across NSW. Over 200 active clients trust us to keep their sites running and ranking.
Include one or two proof points: years in business, number of clients, relevant case study, industry-specific experience. Skip the mission statement and founding story.
Clear, single call to action. Tell the client exactly what to do next.
To get started, reply to this email with a "go ahead" and we will send through an invoice for the first payment. We will then schedule a 30-minute kickoff call to gather your content and lock in the timeline.
Or:
If you are happy to proceed, sign the attached agreement and return it by [date]. We will invoice the deposit and start the discovery phase the following week.
Do not offer three different next steps. One action, clearly stated.
Keep it short and plain-language. Cover the essentials:
Do not write a legal contract. This section sets expectations. If the client needs formal terms, reference a separate T&C document.
Confident, not arrogant. "We will" not "We would endeavour to." State what you will do as a matter of fact.
Specific, not vague. "8 pages" not "a multi-page website." "$4,500" not "competitive pricing." "Week 3" not "in due course."
Brief, not padded. If a section can be said in two sentences, do not write four. The client is busy. Respect that.
Human, not robotic. Write like you are explaining the plan to someone sitting across the table. Contractions are fine. First person is fine.
Honest about limits. If something is not included, say so up front. If there is a risk (timeline depends on client providing content), name it. Clients trust people who are straight with them.
Too corporate:
We are pleased to present our proposed investment framework for the delivery of the aforementioned scope of work. Our pricing model reflects our commitment to delivering exceptional value while maintaining the highest standards of quality and innovation in our deliverables.
Total proposed investment: $4,500.00 (exclusive of GST)
Right tone:
Investment: $4,500 + GST
That covers everything listed above — design, build, SEO setup, training, and a month of support after launch. No hidden fees.
Payment is split 50/50: half up front to get started, half when the site goes live.
Deliver the proposal as clean markdown with clear section headings. If the user needs a formatted file, offer to create it as markdown they can paste into Google Docs, Canva, or their proposal tool.
For proposals that need to look polished (PDF to a corporate client), suggest the user paste the content into their branded template. The skill produces the words, not the layout.
Match the regional tone of the client. Default to Australian English unless told otherwise.
Weekly Installs
121
Repository
GitHub Stars
643
First Seen
11 days ago
Security Audits
Gen Agent Trust HubPassSocketPassSnykPass
Installed on
opencode118
kimi-cli117
gemini-cli117
amp117
cline117
github-copilot117
Python PDF处理教程:合并拆分、提取文本表格、创建PDF文件
65,000 周安装