domain-architecture by kostja94/marketing-skills
npx skills add https://github.com/kostja94/marketing-skills --skill domain-architecture指导多产品或品牌的域名结构决策:子文件夹(子目录)、子域名或独立域名。涵盖品牌架构(品牌化组合与品牌组合)以及多域名共存时的中心辐射原则。关于初始域名选择(品牌/部分匹配/精确匹配域名、顶级域名),请参阅 domain-selection;关于单域名页面规划,请参阅 website-structure;关于域名变更和迁移,请参阅 rebranding-strategy;关于品牌搜索优化,请参阅 multi-domain-brand-seo。
调用时机:在首次使用时,如果合适,可以先用1-2句话说明此技能涵盖的内容及其重要性,然后提供主要输出。在后续使用或用戸要求跳过时,直接进入主要输出。
首先检查项目上下文: 如果存在 .claude/project-context.md 或 .cursor/project-context.md,请读取以了解产品组合和增长目标。
识别:
| 结构 | 示例 | SEO 权威性 |
|---|
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| 品牌独立性 |
|---|
| 典型用例 |
|---|
| 子文件夹 | company.com/product-a | 与主域名共享 | 低 | 同一品牌下的产品;中小企业;内容整合 |
| 子域名 | product.company.com | 被 Google 单独对待 | 中 | 独立的产品体验;技术隔离;支持/文档 |
| 独立域名 | product.ai | 无共享 | 高 | 收购的品牌;不同市场;独特的品牌标识 |
| 选择 | 适用场景 |
|---|---|
| 子文件夹 | 产品共享价值主张;希望加强主域名;中小企业;同一品牌下的博客、工具、功能 |
| 子域名 | 需要独立的技术栈(例如,应用 vs 营销);支持门户;文档;相同品牌但不同的用户体验 |
| 独立域名 | 品牌组合模式;收购的公司;不同的受众;不同的顶级域名(例如,AI 产品使用 .ai) |
SEO 共识:在大多数情况下,子文件夹的表现通常优于子域名——权威性会流向主域名。子域名需要单独的 SEO 工作。
| 模式 | 描述 | 域名倾向 | 示例 |
|---|---|---|---|
| 品牌化组合 | 一个主品牌;产品使用功能描述符 | 子文件夹或子域名 | Google (google.com/search, google.com/maps), FedEx |
| 品牌组合 | 每个品牌独立;母公司隐藏 | 独立域名 | 联合利华 (dove.com, axe.com) |
| 子品牌 / 背书品牌 | 带有母公司背书的子品牌 | 子域名或独立域名 | FedEx Express, Marriott Bonvoy |
决策因素:商业策略、市场定位、产品重叠、资源可用性。
当公司主站 (company.com) 和产品站 (product.ai) 同时存在时:
| 角色 | 域名 | 关注点 |
|---|---|---|
| 中心 | company.com | 品牌、关于、研究、产品矩阵;品牌相关查询 |
| 辐射 | product.ai | 产品功能、定价、注册;产品相关查询 |
原则:
每周安装次数
188
代码仓库
GitHub 星标数
244
首次出现
2026年3月5日
安全审计
安装于
cursor171
gemini-cli170
kimi-cli170
codex170
opencode170
github-copilot170
Guides domain structure decisions for multiple products or brands: subfolder (subdirectory), subdomain, or independent domain. Covers brand architecture (Branded House vs House of Brands) and Hub-Spoke principles when multiple domains coexist. See domain-selection for initial domain choice (Brand/PMD/EMD, TLD); website-structure for single-domain page planning; rebranding-strategy for domain change and migration; multi-domain-brand-seo for brand search optimization.
When invoking : On first use , if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product portfolio and growth goals.
Identify:
| Structure | Example | SEO Authority | Brand Independence | Typical Use |
|---|---|---|---|---|
| Subfolder | company.com/product-a | Shared with main domain | Low | Products under one brand; SMB; content consolidation |
| Subdomain | product.company.com | Treated separately by Google | Medium | Separate product experience; tech isolation; support/docs |
| Independent domain | product.ai | None shared | High | Acquired brands; different markets; distinct brand identity |
| Choose | When |
|---|---|
| Subfolder | Products share value proposition; want to strengthen main domain; SMB; blog, tools, features under one brand |
| Subdomain | Need separate tech stack (e.g., app vs marketing); support portal; docs; distinct UX but same brand |
| Independent domain | House of Brands; acquired company; different audience; different TLD (e.g., .ai for AI product) |
SEO consensus : Subfolders typically outperform subdomains for most cases—authority flows to the main domain. Subdomains require separate SEO effort.
| Model | Description | Domain Tendency | Examples |
|---|---|---|---|
| Branded House | One master brand; products use functional descriptors | Subfolder or subdomain | Google (google.com/search, google.com/maps), FedEx |
| House of Brands | Each brand independent; parent hidden | Independent domains | Unilever (dove.com, axe.com) |
| Sub-brands / Endorsed | Sub-brands with parent endorsement | Subdomain or independent | FedEx Express, Marriott Bonvoy |
Decision factors : Business strategy, market positioning, product overlap, resource availability.
When company main site (company.com) and product site (product.ai) both exist:
| Role | Domain | Focus |
|---|---|---|
| Hub | company.com | Brand, About, Research, product matrix; brand queries |
| Spoke | product.ai | Product features, pricing, signup; product queries |
Principles :
Weekly Installs
188
Repository
GitHub Stars
244
First Seen
Mar 5, 2026
Security Audits
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Installed on
cursor171
gemini-cli170
kimi-cli170
codex170
opencode170
github-copilot170
社交媒体内容策略指南:创建、优化与互动全流程 | 营销技能
40,400 周安装