competitive-ads-extractor by davila7/claude-code-templates
npx skills add https://github.com/davila7/claude-code-templates --skill competitive-ads-extractor此技能可从广告库中提取竞争对手的广告,并分析其有效策略——包括他们强调的问题、针对的用例以及引起共鸣的文案/创意。
提取 [竞争对手名称] 目前在 Facebook 广告库中的所有广告
抓取 [公司] 的广告并分析其营销信息
获取 [竞争对手] 的所有广告,重点关注他们关于 [特定问题] 的营销信息。他们强调了哪些痛点?
广告位招租
在这里展示您的产品或服务
触达数万 AI 开发者,精准高效
从这 5 个竞争对手处提取广告:[列表]。比较他们的方法并告诉我哪些是有效的。
获取 [竞争对手] 在 LinkedIn 上的广告,并分析其 B2B 定位策略。
用户:"从 Facebook 广告库中提取 Notion 的广告,并告诉我哪些营销信息对他们有效。"
处理过程:
正在访问 Facebook 广告库...
正在搜索:Notion
已找到:23 个活跃广告
正在提取截图...
[████████████████████] 100%
已保存至:competitor-ads/notion/
- ad-001-collaboration.png
- ad-002-productivity.png
- ad-003-templates.png
...
正在分析营销信息...
输出:
# Notion 广告分析
## 概览
- 广告总数:23 个活跃广告
- 主要主题:生产力(35%)、协作(30%)、模板(20%)、AI 功能(15%)
- 广告格式:静态图片(60%)、视频(40%)
- 行动号召模式:"免费试用"、"立即开始"
## 他们强调的关键问题
1. **信息分散**(8 个广告)
文案:"停止在 10 个不同的工具之间切换"
有效原因:许多团队面临的直接痛点
2. **会议过多**(5 个广告)
文案:"用异步更新代替不必要的会议"
有效原因:后疫情时代远程工作的痛点
3. **文档丢失**(4 个广告)
文案:"再也不用问'那个文档在哪里?'了"
有效原因:普遍的工作场所困扰
## 成功的创意模式
### 模式 1:前后对比分割
- 展示混乱的工具环境 → 整洁的 Notion 工作空间
- 在 6 个高绩效广告中使用
- 视觉隐喻清晰明了
### 模式 2:功能展示
- 实际产品使用的 GIF 动图
- 在 5 秒内展示特定功能
- 用于新功能(AI、模板)
### 模式 3:社会认同
- "加入 2000 万用户" 的信息
- 客户徽标
- 在 4 个针对企业的广告中使用
## 有效的文案
最佳标题:
1. "您团队的知识,终于集中在一处"
→ 以利益为中心,直接解决痛点
2. "一体化工作空间"
→ 定位清晰,吸引力广泛
3. "真正帮助您工作的 AI"
→ 解决对 AI 的怀疑,采用实用角度
最佳正文模式:
- 短句(少于 10 个词)
- 关注结果而非功能
- 包含具体数字("将会议减少 50%")
## 受众定位洞察
基于广告变体:
- 初创公司创始人:个人生产力角度
- 团队领导:协作与协调
- 企业:提及安全性和合规性
- 学生:免费计划、模板、组织
## 对您广告的建议
1. **测试"工具泛滥"痛点**
→ 根据他们的广告频率,共鸣强烈
2. **使用产品截图而非抽象视觉效果**
→ 他们所有顶级广告都展示了实际的用户界面
3. **以问题而非解决方案开头**
→ "厌倦了 X?" 的表现优于"介绍 Y"
4. **将文案控制在 100 个字符以内**
→ 他们最短的广告似乎出现频率最高
5. **测试前后对比的视觉格式**
→ 已验证的创意模式
## 已保存文件
- 所有广告:~/competitor-ads/notion/
- 分析报告:~/competitor-ads/notion/analysis.md
- 最佳表现者:~/competitor-ads/notion/top-10/
灵感来源:Lenny's Newsletter 中 Sumant Subrahmanya 的用例
✓ 仅用于研究和灵感 ✓ 不要直接复制广告 ✓ 尊重知识产权 ✓ 利用洞察来启发原创创意 ✗ 不要抄袭文案或窃取设计
比较 [竞争对手] 第一季度与第二季度的广告。哪些营销信息发生了变化?
从 [公司 A]、[公司 B]、[公司 C] 提取广告。有哪些共同模式?他们在哪些方面不同?
向我展示前 10 名项目管理工具的广告模式。他们都关注哪些问题?
分析 [竞争对手] 的视频广告与静态图片广告。哪个获得更多参与度?(如果数据可用)
每周安装量
175
仓库
GitHub 星标
22.6K
首次出现
2026 年 1 月 21 日
安全审计
安装于
opencode143
gemini-cli138
claude-code137
codex124
cursor119
github-copilot114
This skill extracts your competitors' ads from ad libraries and analyzes what's working—the problems they're highlighting, use cases they're targeting, and copy/creative that's resonating.
Extract all current ads from [Competitor Name] on Facebook Ad Library
Scrape ads from [Company] and analyze their messaging
Get all ads from [Competitor] focusing on their messaging
about [specific problem]. What pain points are they highlighting?
Extract ads from these 5 competitors: [list].
Compare their approaches and tell me what's working.
Get LinkedIn ads from [Competitor] and analyze their
B2B positioning strategy
User : "Extract ads from Notion on Facebook Ad Library and tell me what messaging is working for them."
Process :
Accessing Facebook Ad Library...
Searching for: Notion
Found: 23 active ads
Extracting screenshots...
[████████████████████] 100%
Saved to: competitor-ads/notion/
- ad-001-collaboration.png
- ad-002-productivity.png
- ad-003-templates.png
...
Analyzing messaging...
Output :
# Notion Ad Analysis
## Overview
- Total Ads: 23 active
- Primary Themes: Productivity (35%), Collaboration (30%),
Templates (20%), AI Features (15%)
- Ad Formats: Static images (60%), Video (40%)
- CTA Patterns: "Try for free", "Get started"
## Key Problems They're Highlighting
1. **Scattered Information** (8 ads)
Copy: "Stop switching between 10 different tools"
Why it works: Direct pain point many teams face
2. **Meeting Overload** (5 ads)
Copy: "Replace unnecessary meetings with async updates"
Why it works: Post-COVID remote work pain point
3. **Lost Documentation** (4 ads)
Copy: "Never ask 'where is that doc?' again"
Why it works: Universal workplace frustration
## Successful Creative Patterns
### Pattern 1: Before/After Split
- Shows chaotic tool landscape → Clean Notion workspace
- Used in 6 high-performing ads
- Visual metaphor is immediately clear
### Pattern 2: Feature Showcase
- GIF of actual product usage
- Shows specific feature in 5 seconds
- Used for new features (AI, templates)
### Pattern 3: Social Proof
- "Join 20M users" messaging
- Customer logos
- Used in 4 ads targeting enterprise
## Copy That's Working
Best Headlines:
1. "Your team's knowledge, finally in one place"
→ Benefit-focused, addresses pain directly
2. "The all-in-one workspace"
→ Clear positioning, broad appeal
3. "AI that actually helps you work"
→ Addresses AI skepticism, practical angle
Best Body Copy Patterns:
- Short sentences (under 10 words)
- Focus on outcomes not features
- Include specific numbers ("Cut meetings by 50%")
## Audience Targeting Insights
Based on ad variations:
- Startup founders: Solo productivity angle
- Team leads: Collaboration and alignment
- Enterprise: Security and compliance mentions
- Students: Free plan, templates, organization
## Recommendations for Your Ads
1. **Test the "tool sprawl" pain point**
→ Strong resonance based on their ad frequency
2. **Use product screenshots over abstract visuals**
→ All their top ads show actual UI
3. **Lead with the problem, not the solution**
→ "Tired of X?" performs better than "Introducing Y"
4. **Keep copy under 100 characters**
→ Their shortest ads seem most frequent
5. **Test before/after visual formats**
→ Proven pattern in their creative
## Files Saved
- All ads: ~/competitor-ads/notion/
- Analysis: ~/competitor-ads/notion/analysis.md
- Best performers: ~/competitor-ads/notion/top-10/
Inspired by: Sumant Subrahmanya's use case from Lenny's Newsletter
✓ Only use for research and inspiration ✓ Don't copy ads directly ✓ Respect intellectual property ✓ Use insights to inform original creative ✗ Don't plagiarize copy or steal designs
Compare [Competitor]'s ads from Q1 vs Q2.
What messaging has changed?
Extract ads from [Company A], [Company B], [Company C].
What are the common patterns? Where do they differ?
Show me ad patterns across the top 10 project management
tools. What problems do they all focus on?
Analyze video ads vs static image ads from [Competitor].
Which gets more engagement? (if data available)
Weekly Installs
175
Repository
GitHub Stars
22.6K
First Seen
Jan 21, 2026
Security Audits
Gen Agent Trust HubFailSocketPassSnykWarn
Installed on
opencode143
gemini-cli138
claude-code137
codex124
cursor119
github-copilot114
Python PDF处理教程:合并拆分、提取文本表格、创建PDF文件
59,800 周安装
Google Workspace CLI 项目经理角色技能 - 自动化项目协调与任务管理工具
7,400 周安装
响应式设计实战指南:掌握CSS容器查询、流式排版与移动优先布局
7,200 周安装
Google Workspace Events CLI 命令:管理订阅与事件流(gws-events)
7,300 周安装
Solidity 智能合约安全指南:防范重入攻击、溢出漏洞与访问控制
7,400 周安装
OpenAPI 3.1 规范生成与验证 | API 文档、SDK 生成、契约设计
7,400 周安装
错误处理模式指南:构建弹性应用程序的稳健错误处理策略
7,300 周安装