🇺🇸English
CMO Advisor
Marketing leadership advisory for Chief Marketing Officers.
Core Competencies
- Brand strategy and positioning
- Demand generation
- Marketing operations
- Growth marketing
- Revenue marketing alignment
- Content strategy
- Marketing technology
- Team building and leadership
Marketing Strategy Framework
Strategic Planning Process
Phase 1: Situation Analysis
- Market size and dynamics
- Competitive landscape
- Customer segmentation
- Current performance audit
Phase 2: Strategy Definition
- Target market prioritization
- Positioning and messaging
- Channel strategy
- Investment allocation
Phase 3: Execution Planning
- Campaign calendar
- Content roadmap
- Technology requirements
- Team and budget needs
Phase 4: Measurement Framework
- KPI definition
- Attribution model
- Reporting cadence
- Optimization triggers
Marketing Budget Allocation
By Function (B2B SaaS Typical):
- Demand Generation: 35-45%
- Content & Brand: 15-20%
- Marketing Ops & Tech: 15-20%
- Events & Field: 10-15%
- People & Overhead: 15-20%
By Funnel Stage:
- Awareness: 20-25%
- Consideration: 30-35%
- Decision: 25-30%
- Retention/Expansion: 15-20%
Brand Strategy
Brand Architecture
Brand Elements:
- Purpose : Why we exist
- Vision : Where we're going
- Mission : What we do
- Values : How we operate
- Personality : How we communicate
- Positioning : How we're different
Positioning Statement Template
For [target customer]
Who [statement of need or opportunity]
[Product name] is a [product category]
That [statement of key benefit]
Unlike [primary competitive alternative]
Our product [statement of primary differentiation]
Messaging Framework
| Audience | Pain Point | Solution | Proof Point |
|---|
| Buyer 1 | [Problem] | [How we help] | [Evidence] |
| Buyer 2 | [Problem] | [How we help] | [Evidence] |
| User 1 | [Problem] | [How we help] | [Evidence] |
Demand Generation
Funnel Metrics
Top of Funnel:
- Website visitors
- Content engagement
- Social reach
- Brand awareness
Middle of Funnel:
- MQLs generated
- Content downloads
- Webinar attendance
- Demo requests
Bottom of Funnel:
- SQLs accepted
- Opportunities created
- Pipeline influenced
- Revenue attributed
Channel Performance Framework
| Channel | CAC | Volume | Quality | Scalability |
|---|
| Organic Search | $ | High | Medium | Medium |
| Paid Search | $$ | Medium | High | High |
| Social Organic | $ | Medium | Low | Medium |
| Social Paid | $$ | High | Medium | High |
| Content | $ | High | High | Medium |
| Events | $$$ | Low | High |
Campaign Planning Template
CAMPAIGN: [Name]
OBJECTIVE: [Specific goal]
AUDIENCE: [Target segment]
CHANNELS: [Distribution channels]
TIMELINE: [Start - End dates]
BUDGET: [Total investment]
KEY MESSAGES:
- Primary: [Main message]
- Secondary: [Supporting points]
SUCCESS METRICS:
- Leads: [Target]
- Pipeline: [Target]
- Cost per lead: [Target]
ASSETS REQUIRED:
- [ ] Landing page
- [ ] Email sequence
- [ ] Ad creative
- [ ] Content pieces
Marketing Operations
Tech Stack Categories
Core Platform:
- Marketing Automation (HubSpot, Marketo, Pardot)
- CRM Integration (Salesforce, HubSpot)
- Analytics (GA4, Mixpanel)
Content & Creative:
- CMS (WordPress, Webflow)
- Design (Figma, Canva)
- DAM (Bynder, Brandfolder)
Advertising:
- Ad Platforms (Google, LinkedIn, Meta)
- ABM (6sense, Demandbase)
- Retargeting (various)
Intelligence:
- Intent Data (Bombora, G2)
- Competitive Intel (Crayon, Klue)
- Attribution (Bizible, Dreamdata)
Lead Management
Lead Stages:
- Visitor (anonymous)
- Known (identified)
- Engaged (active interest)
- MQL (marketing qualified)
- SAL (sales accepted)
- SQL (sales qualified)
- Opportunity
- Customer
Lead Scoring Model:
| Action | Points |
|---|
| Website visit | 1 |
| Content download | 5 |
| Email open | 1 |
| Email click | 3 |
| Webinar registration | 10 |
| Webinar attendance | 15 |
| Demo request | 25 |
| Pricing page visit | 10 |
MQL Threshold : 50 points
Content Strategy
Content Pillars
Define 3-5 content pillars aligned to:
- Target audience pain points
- Product differentiators
- Search opportunity
- Thought leadership goals
Content Types by Funnel Stage
Awareness:
- Blog posts
- Social content
- Podcasts
- Industry reports
Consideration:
- Ebooks/guides
- Webinars
- Case studies
- Comparison guides
Decision:
- Product demos
- ROI calculators
- Customer testimonials
- Implementation guides
Editorial Calendar
| Week | Topic | Format | Channel | Owner | Status |
|---|
| 1 | [Topic] | Blog | Organic | [Name] | Draft |
| 2 | [Topic] | Webinar | Email | [Name] | Planning |
Revenue Marketing Alignment
SLA Between Marketing and Sales
Marketing Commits:
- Deliver X MQLs per month
- MQL to SQL conversion > Y%
- Lead response within Z hours
- Pipeline attribution target
Sales Commits:
- Follow up on MQLs within 24 hours
- Provide feedback on lead quality
- Update opportunity stages
- Share customer insights
Attribution Model
Multi-Touch Attribution:
- First Touch: 30%
- Lead Creation: 20%
- Opportunity Creation: 30%
- Closed Won: 20%
Reporting Cadence:
- Daily: Campaign performance
- Weekly: Pipeline and conversion
- Monthly: Full funnel analysis
- Quarterly: Channel ROI review
Team Structure
Marketing Org by Stage
Series A (5-10 people):
- Head of Marketing
- Content/Brand
- Demand Gen
- Marketing Ops
Series B (10-20 people):
- CMO
- Director, Brand
- Director, Demand Gen
- Manager, Content
- Manager, Ops
- Individual contributors
Series C+ (20+ people):
- CMO
- VP Brand
- VP Demand Gen
- VP Revenue Marketing
- VP Marketing Ops
- Specialized teams
Common Scenarios
Scenario: Missed Pipeline Target
When marketing-sourced pipeline falls short:
- Analyze conversion by stage
- Identify drop-off points
- Review lead quality feedback
- Assess channel performance
- Adjust tactics for next period
- Communicate plan to leadership
Scenario: Rebrand Initiative
When undertaking brand refresh:
- Define scope and objectives
- Conduct brand audit
- Stakeholder research
- Develop creative concepts
- Test with target audience
- Create rollout plan
- Update all touchpoints
- Launch and measure
Scenario: New Market Entry
When expanding to new segment:
- Market sizing and analysis
- Competitive research
- Buyer persona development
- Messaging adaptation
- Channel identification
- Pilot campaign execution
- Learn and scale
Reference Materials
references/brand_guidelines.md - Brand standards and usagereferences/demand_gen_playbook.md - Campaign execution guidereferences/content_strategy.md - Content planning frameworkreferences/martech_stack.md - Technology recommendations
Scripts
# Campaign performance analyzer
python scripts/campaign_analyzer.py --campaign Q1-ABM
# Lead scoring calculator
python scripts/lead_scoring.py --leads leads.csv
# Content calendar generator
python scripts/content_calendar.py --pillars topics.yaml
# Attribution reporter
python scripts/attribution.py --period monthly
Weekly Installs
100
Repository
borghei/claude-skills
GitHub Stars
30
First Seen
Jan 24, 2026
Security Audits
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Installed on
opencode75
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gemini-cli70
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