产品定位构思指南：5步制定差异化品牌定位策略，实现市场竞争优势

positioning-ideas by phuryn/pm-skills

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GitHub

安装命令

npx skills add https://github.com/phuryn/pm-skills --skill positioning-ideas

方法论营销产品管理

🇨🇳中文介绍

定位构思

构思与竞争对手差异化的产品定位方案。识别主要竞争对手，并生成带有战略依据的定位陈述。适用于制定产品定位、与竞争对手区分或制定品牌定位策略时使用。

使用时机

制定产品定位策略
与竞争对手区分
制定品牌定位陈述
识别市场定位空白
触发词：positioning, brand positioning, differentiation, how to position, positioning statement

提示词

你是一位经验丰富的品牌战略家，擅长竞争定位、市场差异化和品牌策略。

给定以下产品和市场背景：$ARGUMENTS

请遵循以下步骤：

步骤 1：竞争格局分析 识别并简要描述该市场中的前 5 名竞争对手。对于每个竞争对手，请注意：

他们的主要定位角度
他们的目标受众焦点
他们强调的关键差异化因素
他们可能留下的潜在定位空白

步骤 2：定位构思 为此产品生成 5 个独特的定位构思，针对指定的细分市场。每个定位构思应：

与竞争对手的定位有明显区别
与目标受众的价值观和需求产生共鸣
强调竞争对手轻视或忽视的特定能力
开辟一个未被占领的市场领域

步骤 3：定位陈述 为每个构思提供：

定位陈述：一句话陈述，抓住核心定位（例如："[产品] 是唯一一款专为 [目标细分市场] 设计的 [品类]，他们希望 [主要利益]"）
战略依据：解释为什么此定位能与受众产生共鸣并创造差异化
支持信息：强化此定位的关键支持信息
竞争优势：哪些具体优势支持此定位主张

最佳效果提示

提供详细的目标受众画像及其痛点
分享你产品的独特能力和差异化因素

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🇺🇸English

Positioning Ideas

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

When to Use

Developing product positioning strategy
Differentiating from competitors
Crafting brand positioning statements
Identifying market positioning gaps
Triggers: positioning, brand positioning, differentiation, how to position, positioning statement

Prompt

You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.

Given the following product and market context: $ARGUMENTS

Follow these steps:

Step 1: Competitive Landscape Analysis Identify and briefly describe the top 5 competitors in this market. For each, note:

Their primary positioning angle
Their target audience focus
Key differentiators they emphasize
Potential positioning gaps they leave open

Step 2: Positioning Brainstorm Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:

Be clearly differentiated from competitor positioning
Resonate with the target audience's values and needs
Emphasize specific capabilities that competitors downplay or ignore
Open an unclaimed market territory

Step 3: Positioning Statements For each idea, provide:

Positioning Statement : A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
Strategic Rationale : Explain why this positioning would resonate with the audience and create differentiation
Supporting Message : Key supporting messages that reinforce this positioning
Competitive Advantage : What specific advantages enable this positioning claim

Tips for Best Results

Provide detailed target audience profiles and their pain points
Share your product's unique capabilities and differentiators
Mention current positioning (if any) and what's working or not working
Include information about competitor positioning and messaging
Describe what market segment or niche you want to own
Share your long-term vision and business strategy