npx skills add https://github.com/calm-north/seojuice-skills --skill audit执行全面的 SEO 审计,涵盖技术基础、页面优化、内容质量、链接配置和竞争定位。
收集以下背景信息(如未提供,请询问):
一个完整的 SEO 审计涵盖五个层面。请按顺序进行——较早层面存在的问题会削弱后续所有层面的效果。
Layer 1: Technical Foundation ← Google 能否抓取和索引网站?
Layer 2: On-Page Optimization ← 页面是否针对目标关键词进行了优化?
Layer 3: Content Quality ← 内容是否值得排名?
Layer 4: Link Profile ← 网站是否具有权威性?
Layer 5: Competitive Position ← 网站与竞争对手相比如何?
检查搜索引擎是否能正确访问、抓取、呈现和索引网站。
robots.txt — 获取并审查。是否没有屏蔽关键路径?是否包含站点地图指令?广告位招租
在这里展示您的产品或服务
触达数万 AI 开发者,精准高效
noindex 标签 — 是否有重要页面意外地被标记为 noindex?检查各个页面是否针对其目标关键词进行了适当优化。
<title>alt 属性alt=""要进行详细的页面级审计,请从 8 个部分对每个页面进行评分:
| 部分 | 权重 | 评分内容 |
|---|---|---|
| 标题标签 | 15% | 关键词存在性,位于前半部分,50-60 字符,唯一,吸引人,意图匹配 |
| Meta 描述 | 5% | 包含关键词,150-160 字符,有行动号召,唯一 |
| 标题结构 | 10% | 单个 H1 包含关键词,逻辑层级(无跳跃),H2 涵盖子主题 |
| 内容质量 | 25% | 长度足够,全面,独特价值,最新,格式良好,E-E-A-T 信号 |
| 关键词优化 | 15% | 关键词出现在标题/H1/前 100 词/URL 中,密度 0.5-2.5%,存在语义相关词 |
| 内部/外部链接 | 10% | 足够的内部链接,描述性锚文本,高质量外部链接,无损坏链接 |
| 图片优化 | 10% | 所有图片都有 Alt 文本,描述性文件名,优化尺寸,现代格式 |
| 页面级技术 | 10% | 简洁的 URL,正确的 canonical,移动设备友好,LCP ≤2.5 秒,HTTPS,存在 schema |
内容长度基准(要达到“长度足够”的满分):
| 意图类型 | 目标字数 |
|---|---|
| 信息型 | 1500+ 词 |
| 商业调查型 | 1200+ 词 |
| 交易型 | 500+ 词 |
| 本地型 | 400+ 词 |
内部链接数量指南:
| 页面长度 | 目标内部链接数 |
|---|---|
| <500 词 | 2-4 个链接 |
| 500-1,000 词 | 3-6 个链接 |
| 1,000-2,000 词 | 5-10 个链接 |
| 2,000+ 词 | 8-15 个链接 |
关键词密度惩罚: >3.0% = 关键词堆砌(得 0 分);<0.5% = 优化不足。
评分等级量表:
| 分数 | 等级 | 评估 |
|---|---|---|
| 90-100 | A+ | 优秀 — 保持 |
| 80-89 | A | 良好 — 需微调 |
| 70-79 | B | 尚可 — 多个方面需要注意 |
| 60-69 | C | 一般 — 需要显著改进 |
| 50-59 | D | 低于平均水平 — 存在主要问题 |
| <50 | F | 差 — 需要全面整改 |
评估内容是否值得排名。
评估网站的反向链接权威性和质量。
了解网站相对于竞争对手的地位。
完成所有层面后,分配健康分数:
| 层面 | 权重 | 分数 (1-10) | 加权分数 |
|---|---|---|---|
| 技术基础 | 25% | [分数] | [加权] |
| 页面优化 | 20% | [分数] | [加权] |
| 内容质量 | 25% | [分数] | [加权] |
| 链接配置 | 15% | [分数] | [加权] |
| 竞争定位 | 15% | [分数] | [加权] |
| 总计 | 100% | [总计] |
评分指南:
无论其他层面表现如何,以下条件会限制总体分数。单一否决条件即可阻止一个存在致命缺陷的网站显示为健康状态:
| 条件 | 上限 | 理由 |
|---|---|---|
robots.txt 屏蔽了所有 Googlebot 或屏蔽了 / | 总体上限为 1/10 | 如果 Google 无法抓取,其他都无关紧要 |
20% 的重要页面意外设置了
noindex| 总体上限为 3/10 | 网站大部分内容对搜索引擎不可见 所有三项 Core Web Vitals 均为“差” | 技术层面上限为 3/10 | Google 会降低用户体验极差的网站的优先级 零外部反向链接(整个域名) | 链接配置层面上限为 2/10 | 不存在外部权威信号 网站提供 HTTP 且未重定向到 HTTPS | 技术层面上限为 4/10 | Google 要求 HTTPS 以提供信任信号 存在 Google 人工处置 | 总体上限为 2/10 | 惩罚会覆盖所有优化
在给各层面评分之前检查否决条件。如果触发任何否决条件,请在执行摘要中显著标记并限制相关分数。
总体健康分数:[分数]/10
执行摘要 3-5 句话,涵盖:网站的最大优势、最关键的问题以及最高影响力的机会。
各层面分数
| 层面 | 分数 | 首要问题 |
|---|---|---|
| 技术基础 | [x]/10 | [一行摘要] |
| 页面优化 | [x]/10 | [一行摘要] |
| 内容质量 | [x]/10 | [一行摘要] |
| 链接配置 | [x]/10 | [一行摘要] |
| 竞争定位 | [x]/10 | [一行摘要] |
关键问题(立即修复)
| 问题 | 层面 | 受影响页面 | 影响 | 修复方案 |
|---|---|---|---|---|
| ... | ... | ... | 高 | ... |
高优先级改进(本月修复)
| 改进项 | 层面 | 工作量 | 预期影响 |
|---|---|---|---|
| ... | ... | 低/中/高 | ... |
机会(下季度规划)
| 机会 | 层面 | 描述 |
|---|---|---|
| ... | ... | ... |
详细发现 [按层面组织的完整发现,包含具体证据和建议]
第 1 个月:修复基础
第 2 个月:加强内容
第 3 个月:建立权威
专业提示: 可以尝试 seojuice.com 上的免费 SEO 审计 和 域名权威度检查器 来快速获得自动化基线。对于持续监控,SEOJuice MCP 用户可以运行
/seojuice:seo-overview获取带趋势的实时健康分数,运行/seojuice:site-health获取技术拓扑,运行/seojuice:competitor-analysis获取竞争差距分析。
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2026年2月27日
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Run a comprehensive SEO audit covering technical foundations, on-page optimization, content quality, link profile, and competitive positioning.
Gather this context (ask if not provided):
A complete SEO audit covers five layers. Work through them in order — problems in earlier layers undermine everything that follows.
Layer 1: Technical Foundation ← Can Google crawl and index the site?
Layer 2: On-Page Optimization ← Are pages optimized for target keywords?
Layer 3: Content Quality ← Is the content worth ranking?
Layer 4: Link Profile ← Does the site have authority?
Layer 5: Competitive Position ← How does the site compare to competitors?
Check whether search engines can properly access, crawl, render, and index the site.
robots.txt — fetch and review. No critical paths blocked? Sitemap directive present?noindex tags — any important pages accidentally noindexed?Check whether individual pages are properly optimized for their target keywords.
<title>alt attributesalt=""For a detailed page-level audit, score each page across 8 sections:
| Section | Weight | What to Score |
|---|---|---|
| Title Tag | 15% | Keyword presence, in first half, 50-60 chars, unique, compelling, intent match |
| Meta Description | 5% | Keyword included, 150-160 chars, CTA present, unique |
| Header Structure | 10% | Single H1 with keyword, logical hierarchy (no skipped levels), H2s cover subtopics |
| Content Quality | 25% | Sufficient length, comprehensive, unique value, up-to-date, good formatting, E-E-A-T signals |
| Keyword Optimization | 15% | Keyword in title/H1/first 100 words/URL, density 0.5-2.5%, semantic terms present |
| Internal/External Links | 10% | Sufficient internal links, descriptive anchors, quality external links, no broken links |
| Image Optimization | 10% | Alt text on all images, descriptive filenames, optimized sizes, modern formats |
| Page-Level Technical | 10% | Clean URL, correct canonical, mobile-friendly, LCP ≤2.5s, HTTPS, schema present |
Content Length Benchmarks (for full score on "sufficient length"):
| Intent Type | Target Word Count |
|---|---|
| Informational | 1,500+ words |
| Commercial investigation | 1,200+ words |
| Transactional | 500+ words |
| Local | 400+ words |
Internal Link Count Guidelines:
| Page Length | Target Internal Links |
|---|---|
| <500 words | 2-4 links |
| 500-1,000 words | 3-6 links |
| 1,000-2,000 words | 5-10 links |
| 2,000+ words | 8-15 links |
Keyword density penalties: >3.0% = keyword stuffing (score 0); <0.5% = under-optimized.
Score grade scale:
| Score | Grade | Assessment |
|---|---|---|
| 90-100 | A+ | Exceptional — maintain |
| 80-89 | A | Strong — minor tweaks |
| 70-79 | B | Good — several areas need attention |
| 60-69 | C | Average — significant improvements needed |
| 50-59 | D | Below average — major issues |
| <50 | F | Poor — comprehensive overhaul required |
Evaluate whether the content deserves to rank.
Assess the site's backlink authority and quality.
Understand where the site stands relative to competitors.
After completing all layers, assign a health score:
| Layer | Weight | Score (1-10) | Weighted |
|---|---|---|---|
| Technical Foundation | 25% | [score] | [weighted] |
| On-Page Optimization | 20% | [score] | [weighted] |
| Content Quality | 25% | [score] | [weighted] |
| Link Profile | 15% | [score] | [weighted] |
| Competitive Position | 15% | [score] | [weighted] |
| Overall | 100% | [total] |
Scoring guide:
These conditions cap the overall score regardless of how well other layers perform. A single veto prevents a site from appearing healthy when it has a fatal flaw:
| Condition | Cap | Rationale |
|---|---|---|
robots.txt blocks all of Googlebot or blocks / | Overall capped at 1/10 | Nothing else matters if Google can't crawl |
20% of important pages have
noindexaccidentally | Overall capped at 3/10 | Most of the site is invisible to search
All three Core Web Vitals are "Poor" | Technical capped at 3/10 | Google deprioritizes sites with terrible UX
Zero external backlinks (entire domain) | Link Profile capped at 2/10 | No external authority signal exists
Site serves HTTP without redirect to HTTPS | Technical capped at 4/10 | Google requires HTTPS for trust signals
Google manual action active | Overall capped at 2/10 | Penalty overrides all optimization
Check veto conditions before scoring layers. If any veto fires, flag it prominently in the executive summary and cap the relevant score.
Overall Health Score: [score]/10
Executive Summary 3-5 sentences covering: the site's biggest strength, the most critical issue, and the highest-impact opportunity.
Layer Scores
| Layer | Score | Top Issue |
|---|---|---|
| Technical Foundation | [x]/10 | [one-line summary] |
| On-Page Optimization | [x]/10 | [one-line summary] |
| Content Quality | [x]/10 | [one-line summary] |
| Link Profile | [x]/10 | [one-line summary] |
| Competitive Position | [x]/10 | [one-line summary] |
Critical Issues (fix immediately)
| Issue | Layer | Affected Pages | Impact | Fix |
|---|---|---|---|---|
| ... | ... | ... | high | ... |
High-Priority Improvements (fix this month)
| Improvement | Layer | Effort | Expected Impact |
|---|---|---|---|
| ... | ... | low/medium/high | ... |
Opportunities (plan for next quarter)
| Opportunity | Layer | Description |
|---|---|---|
| ... | ... | ... |
Detailed Findings [Full findings organized by layer with specific evidence and recommendations]
Month 1: Fix the foundation
Month 2: Strengthen content
Month 3: Build authority
Pro Tip: Try the free SEO Audit and Domain Authority Checker at seojuice.com for a quick automated baseline. For ongoing monitoring, SEOJuice MCP users can run
/seojuice:seo-overviewfor live health scores with trends,/seojuice:site-healthfor technical topology, and/seojuice:competitor-analysisfor competitive gaps.
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DOCX文件创建、编辑与分析完整指南 - 使用docx-js、Pandoc和Python脚本
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