页面SEO审计器 - 专业网站优化工具，一键分析提升搜索引擎排名

on-page-seo-auditor by aaron-he-zhu/seo-geo-claude-skills

1,400 周安装量

474 GitHub Stars

GitHub

安装命令

npx skills add https://github.com/aaron-he-zhu/seo-geo-claude-skills --skill on-page-seo-auditor

数据分析营销生产力

🇨🇳中文介绍

页面搜索引擎优化审计器

SEO& GEO 技能库 · 20 项 SEO + GEO 技能 · 一键安装所有：npx skills add aaron-he-zhu/seo-geo-claude-skills

研究 · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis

构建 · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator

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何时使用此技能

在页面发布前或发布后进行审计
识别页面排名不佳的原因
优化现有内容以获得更好的性能
创建发布前的搜索引擎优化检查清单
将您的页面搜索引擎优化与竞争对手进行比较
系统性的全站搜索引擎优化改进
培训团队成员掌握搜索引擎优化最佳实践

标题标签分析：评估标题优化和点击率潜力
元描述审查：检查描述质量和长度
标题结构审计：分析 H1-H6 层级结构
内容质量评估：审查内容深度和优化情况
关键词使用分析：检查关键词布局和密度
内部链接审查：评估内部链接结构
图片优化检查：审计替代文本和文件优化
技术页面审查：检查 URL、规范链接和移动端因素

Audit the on-page SEO of [URL]

Check SEO issues on this page targeting [keyword]: [URL/content]

与竞争对手对比

Compare on-page SEO of [your URL] vs [competitor URL] for [keyword]

发布前审计内容

Pre-publish SEO audit for this content targeting [keyword]: [content]

有关工具类别占位符，请参阅 CONNECTORS.md。

连接 ~~SEO 工具 + ~~网络爬虫时： Claude 可以通过 ~~网络爬虫自动拉取页面 HTML，从 ~~SEO 工具获取关键词搜索量和难度数据，从 ~~搜索控制台检索点击率数据，并下载竞争对手页面进行比较。这实现了基于实时数据的全自动审计。

仅使用手动数据时： 请用户提供：

页面 URL 或完整的 HTML 内容
目标主要和次要关键词
用于比较的竞争对手页面 URL（可选）

使用提供的数据进行完整审计。在输出中注明哪些发现来自自动抓取，哪些来自手动审查。

当用户请求进行页面搜索引擎优化审计时：

收集页面信息

### 审计设置

**页面 URL**: [URL]
**目标关键词**: [主要关键词]
**次要关键词**: [其他关键词]
**页面类型**: [博客/产品/落地页/服务]
**业务目标**: [流量/转化/权威性]

审计标题标签

## 标题标签分析

**当前标题**: [标题]
**字符数**: [X] 字符

| 标准 | 状态 | 备注 |
|-----------|--------|-------|
| 长度 (50-60 字符) | ✅/⚠️/❌ | [备注] |
| 包含关键词 | ✅/⚠️/❌ | 位置: [前端/中间/末端] |
| 关键词在前端 | ✅/⚠️/❌ | [备注] |
| 全站唯一 | ✅/⚠️/❌ | [备注] |
| 引人注目/可点击 | ✅/⚠️/❌ | [备注] |
| 符合搜索意图 | ✅/⚠️/❌ | [备注] |

**标题得分**: [X]/10

**发现的问题**:
- [问题 1]
- [问题 2]

**推荐标题**:
"[优化后的标题建议]"

**原因**: [改进说明]

审计元描述

## 元描述分析

**当前描述**: [描述]
**字符数**: [X] 字符

| 标准 | 状态 | 备注 |
|-----------|--------|-------|
| 长度 (150-160 字符) | ✅/⚠️/❌ | [备注] |
| 包含关键词 | ✅/⚠️/❌ | [备注] |
| 包含行动号召 | ✅/⚠️/❌ | [备注] |
| 全站唯一 | ✅/⚠️/❌ | [备注] |
| 准确描述页面 | ✅/⚠️/❌ | [备注] |
| 引人注目的文案 | ✅/⚠️/❌ | [备注] |

**描述得分**: [X]/10

**发现的问题**:
- [问题 1]

**推荐描述**:
"[优化后的描述建议]" ([X] 字符)

审计标题结构

## 标题结构分析

### 当前标题层级

H1: [H1 文本] H2: [H2 文本] H3: [H3 文本] H3: [H3 文本] H2: [H2 文本] H3: [H3 文本] H2: [H2 文本]

| 标准 | 状态 | 备注 |
|-----------|--------|-------|
| 单一 H1 | ✅/⚠️/❌ | 发现: [X] 个 H1 |
| H1 包含关键词 | ✅/⚠️/❌ | [备注] |
| 逻辑层级 | ✅/⚠️/❌ | [备注] |
| H2 包含关键词 | ✅/⚠️/❌ | [X]/[Y] 个包含关键词 |
| 无跳级 | ✅/⚠️/❌ | [备注] |
| 描述性标题 | ✅/⚠️/❌ | [备注] |

**标题得分**: [X]/10

**发现的问题**:
- [问题 1]
- [问题 2]

**推荐修改**:
- H1: [建议]
- H2s: [建议]

审计内容质量 — 字数、阅读水平、全面性、格式、E-E-A-T 信号、内容元素检查清单、差距识别

参考：内容质量模板（第 5 步）请参阅 references/audit-templates.md。

审计关键词使用 — 主要/次要关键词在所有页面元素中的布局、LSI/相关术语、密度分析

参考：关键词优化模板（第 6 步）请参阅 references/audit-templates.md。

审计内部链接 — 链接数量、锚文本相关性、失效链接、建议添加的链接

参考：内部链接模板（第 7 步）请参阅 references/audit-templates.md。

审计图片 — 替代文本、文件名、大小、格式、懒加载

参考：图片优化模板（第 8 步）请参阅 references/audit-templates.md。

审计技术页面元素 — URL、规范链接、移动端、速度、HTTPS、结构化数据

参考：技术页面模板（第 9 步）请参阅 references/audit-templates.md。

CORE-EEAT 内容质量快速扫描 — 来自 80 项 CORE-EEAT 基准的 17 项与页面相关的项目

参考：CORE-EEAT 快速扫描模板（第 10 步）请参阅 references/audit-templates.md。完整基准：CORE-EEAT Benchmark。

生成审计摘要 — 包含可视化细分的总体得分、优先级问题（关键/重要/次要）、快速见效的改进、详细建议、竞争对手对比、行动检查清单、预期结果

参考：完整审计摘要模板（第 11 步）请参阅 references/audit-templates.md。

用户明确指定了目标关键词
页面内容可访问（通过 URL 或提供的 HTML）
如果请求竞争对手对比，则提供了竞争对手 URL

每条建议都引用具体的数据点（而非泛泛而谈）
得分基于可衡量的标准，而非主观意见
所有建议的更改都包含具体位置（标题标签、H2 #3、第 5 段等）
每个数据点的来源清晰说明（~~SEO 工具数据、用户提供、~~网络爬虫或手动审查）

参考：完整工作示例（降噪耳机审计）和页面类型检查清单（博客文章、产品页面、落地页）请参阅 references/audit-example.md。

按影响程度确定问题优先级 — 首先修复关键问题
与竞争对手比较 — 了解排名靠前的页面是如何做的
平衡优化与可读性 — 不要过度优化
定期审计 — 内容质量会随时间下降
测试更改 — 更新后跟踪排名变化

评分详情：有关完整的权重分配、评分标准、问题解决手册和行业基准，请参阅 references/scoring-rubric.md。

评分标准 — 页面审计的详细评分标准、权重分配和等级界限
审计模板 — 第 5-11 步的详细输出模板（内容质量、关键词、链接、图片、技术、CORE-EEAT 扫描、审计摘要）
审计示例与检查清单 — 完整工作示例和页面类型检查清单（博客、产品、落地页）

seo-content-writer — 创建优化内容
technical-seo-checker — 技术搜索引擎优化审计
meta-tags-optimizer — 优化元标签
serp-analysis — 为审计发现提供搜索结果页面背景
content-refresher — 更新现有内容
content-quality-auditor — 完整的 80 项 CORE-EEAT 审计
internal-linking-optimizer — 优化内部链接结构
schema-markup-generator — 验证并生成结构化数据标记

🇺🇸English

On-Page SEO Auditor

SEO& GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills

Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis

Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator

Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher

Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager

Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management

This skill performs detailed on-page SEO audits to identify issues and optimization opportunities. It analyzes all on-page elements that affect search rankings and provides actionable recommendations.

When to Use This Skill

Auditing pages before or after publishing
Identifying why a page isn't ranking well
Optimizing existing content for better performance
Creating pre-publish SEO checklists
Comparing your on-page SEO to competitors
Systematic site-wide SEO improvements
Training team members on SEO best practices

What This Skill Does

Title Tag Analysis : Evaluates title optimization and CTR potential
Meta Description Review : Checks description quality and length
Header Structure Audit : Analyzes H1-H6 hierarchy
Content Quality Assessment : Reviews content depth and optimization
Keyword Usage Analysis : Checks keyword placement and density
Internal Link Review : Evaluates internal linking structure
Image Optimization Check : Audits alt text and file optimization
Technical On-Page Review : Checks URL, canonical, and mobile factors

How to Use

Audit a Single Page

Audit the on-page SEO of [URL]



Check SEO issues on this page targeting [keyword]: [URL/content]

Compare Against Competitors

Compare on-page SEO of [your URL] vs [competitor URL] for [keyword]

Audit Content Before Publishing

Pre-publish SEO audit for this content targeting [keyword]: [content]

Data Sources

See CONNECTORS.md for tool category placeholders.

With ~~SEO tool + ~~web crawler connected: Claude can automatically pull page HTML via ~~web crawler, fetch keyword search volume and difficulty from ~~SEO tool, retrieve click-through rate data from ~~search console, and download competitor pages for comparison. This enables fully automated audits with live data.

With manual data only: Ask the user to provide:

Page URL or complete HTML content
Target primary and secondary keywords
Competitor page URLs for comparison (optional)

Proceed with the full audit using provided data. Note in the output which findings are from automated crawl vs. manual review.

Instructions

When a user requests an on-page SEO audit:

Gather Page Information

### Audit Setup

**Page URL**: [URL]
**Target Keyword**: [primary keyword]
**Secondary Keywords**: [additional keywords]
**Page Type**: [blog/product/landing/service]
**Business Goal**: [traffic/conversions/authority]

Audit Title Tag

## Title Tag Analysis

**Current Title**: [title]
**Character Count**: [X] characters

| Criterion | Status | Notes |
|-----------|--------|-------|
| Length (50-60 chars) | ✅/⚠️/❌ | [notes] |
| Keyword included | ✅/⚠️/❌ | Position: [front/middle/end] |
| Keyword at front | ✅/⚠️/❌ | [notes] |
| Unique across site | ✅/⚠️/❌ | [notes] |
| Compelling/clickable | ✅/⚠️/❌ | [notes] |
| Matches intent | ✅/⚠️/❌ | [notes] |

**Title Score**: [X]/10

**Issues Found**:
- [Issue 1]
- [Issue 2]

**Recommended Title**:
"[Optimized title suggestion]"

**Why**: [Explanation of improvements]

Audit Meta Description

## Meta Description Analysis

**Current Description**: [description]
**Character Count**: [X] characters

| Criterion | Status | Notes |
|-----------|--------|-------|
| Length (150-160 chars) | ✅/⚠️/❌ | [notes] |
| Keyword included | ✅/⚠️/❌ | [notes] |
| Call-to-action present | ✅/⚠️/❌ | [notes] |
| Unique across site | ✅/⚠️/❌ | [notes] |
| Accurately describes page | ✅/⚠️/❌ | [notes] |
| Compelling copy | ✅/⚠️/❌ | [notes] |

**Description Score**: [X]/10

**Issues Found**:
- [Issue 1]

**Recommended Description**:
"[Optimized description suggestion]" ([X] chars)

H1: [H1 text] H2: [H2 text] H3: [H3 text] H3: [H3 text] H2: [H2 text] H3: [H3 text] H2: [H2 text]

     | Criterion | Status | Notes |
     |-----------|--------|-------|
     | Single H1 | ✅/⚠️/❌ | Found: [X] H1s |
     | H1 includes keyword | ✅/⚠️/❌ | [notes] |
     | Logical hierarchy | ✅/⚠️/❌ | [notes] |
     | H2s include keywords | ✅/⚠️/❌ | [X]/[Y] contain keywords |
     | No skipped levels | ✅/⚠️/❌ | [notes] |
     | Descriptive headers | ✅/⚠️/❌ | [notes] |
     
     **Header Score**: [X]/10
     
     **Issues Found**:
     - [Issue 1]
     - [Issue 2]
     
     **Recommended Changes**:
     - H1: [suggestion]
     - H2s: [suggestions]

5. Audit Content Quality — Word count, reading level, comprehensiveness, formatting, E-E-A-T signals, content elements checklist, gap identification

Reference : See references/audit-templates.md for the content quality template (Step 5).

Audit Keyword Usage — Primary/secondary keyword placement across all page elements, LSI/related terms, density analysis

Reference : See references/audit-templates.md for the keyword optimization template (Step 6).

Audit Internal Links — Link count, anchor text relevance, broken links, recommended additions

Reference : See references/audit-templates.md for the internal linking template (Step 7).

Audit Images — Alt text, file names, sizes, formats, lazy loading

Reference : See references/audit-templates.md for the image optimization template (Step 8).

Audit Technical On-Page Elements — URL, canonical, mobile, speed, HTTPS, schema

Reference : See references/audit-templates.md for the technical on-page template (Step 9).

CORE-EEAT Content Quality Quick Scan — 17 on-page-relevant items from the 80-item CORE-EEAT benchmark

Reference : See references/audit-templates.md for the CORE-EEAT quick scan template (Step 10). Full benchmark: CORE-EEAT Benchmark.

Generate Audit Summary — Overall score with visual breakdown, priority issues (critical/important/minor), quick wins, detailed recommendations, competitor comparison, action checklist, expected results

Reference : See references/audit-templates.md for the full audit summary template (Step 11).

Validation Checkpoints

Input Validation

Target keyword(s) clearly specified by user
Page content accessible (either via URL or provided HTML)
If competitor comparison requested, competitor URL provided

Output Validation

Every recommendation cites specific data points (not generic advice)
Scores based on measurable criteria, not subjective opinion
All suggested changes include specific locations (title tag, H2 #3, paragraph 5, etc.)
Source of each data point clearly stated (~~SEO tool data, user-provided, ~~web crawler, or manual review)

Example

Reference : See references/audit-example.md for a full worked example (noise-cancelling headphones audit) and page-type checklists (blog post, product page, landing page).

Tips for Success

Prioritize issues by impact - Fix critical issues first
Compare to competitors - See what's working for top rankings
Balance optimization and readability - Don't over-optimize
Audit regularly - Content degrades over time
Test changes - Track ranking changes after updates

Scoring details : For the complete weight distribution, scoring scale, issue resolution playbook, and industry benchmarks, see references/scoring-rubric.md.

Reference Materials

Scoring Rubric — Detailed scoring criteria, weight distribution, and grade boundaries for on-page audits
Audit Templates — Detailed output templates for steps 5-11 (content quality, keywords, links, images, technical, CORE-EEAT scan, audit summary)
Audit Example & Checklists — Full worked example and page-type checklists (blog, product, landing page)

Related Skills

seo-content-writer — Create optimized content
technical-seo-checker — Technical SEO audit
meta-tags-optimizer — Optimize meta tags
serp-analysis — SERP context for audit findings
content-refresher — Update existing content
content-quality-auditor — Full 80-item CORE-EEAT audit
internal-linking-optimizer — Optimize internal link structure
schema-markup-generator — Validate and generate schema markup

Weekly Installs

787

Repository

aaron-he-zhu/se…e-skills

GitHub Stars

352

First Seen

Jan 23, 2026

Security Audits

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Installed on

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claude-code591

Audit Header Structure

## Header Structure Analysis

### Current Header Hierarchy

页面SEO审计器 - 专业网站优化工具，一键分析提升搜索引擎排名

🇨🇳中文介绍

页面搜索引擎优化审计器

相关 Skills

何时使用此技能

此技能的功能

使用方法

审计单个页面