营销自动化技能集：23个子技能覆盖CRO、SEO、文案、分析与增长

marketing-automation by supercent-io/skills-template

3,400 周安装量

88 GitHub Stars

GitHub

安装命令

npx skills add https://github.com/supercent-io/skills-template --skill marketing-automation

自动化营销 SEO

🇨🇳中文介绍

营销技能集合

一套包含 23 个子技能的营销交付成果集合。可在 CRO、文案撰写、SEO、分析和增长领域生成可重复的高质量输出。

何时使用此技能

需要营销交付成果时：CRO、文案、SEO、分析、增长输出
需要可重复的高质量输出时：生成针对单一 KPI 优化的资产
业务目标 → 技能映射时：将目标转化为具体的营销子技能

23 个子技能概览

CRO（转化率优化）

子技能	描述
`page-cro`	落地页转化率优化
`signup-flow`	注册流程优化
`onboarding`	新用户引导体验改进
`form-optimization`

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子技能	描述
`copywriting`	广告/营销文案撰写
`copy-editing`	改进现有文案
`email-sequence`	邮件序列设计
`social-content`	社交媒体内容

子技能	描述
`seo-audit`	SEO 审计与改进
`programmatic-seo`	程序化 SEO 页面
`comparison-page`	对比页面撰写
`schema-markup`	结构化数据标记

子技能	描述
`analytics-tracking`	分析跟踪设置
`paid-ads`	付费广告策略/文案
`ab-test`	A/B 测试设计

子技能	描述
`launch-strategy`	产品发布策略
`pricing-strategy`	定价策略
`retention`	留存率提升策略
`churn-analysis`	流失分析
`growth-experiments`	增长实验设计
`referral-program`	推荐计划设计
`content-strategy`	内容策略

marketing_brief:
  objective: [单一 KPI - 转化率、点击率、激活率]
  target_audience:
    segment: [客户细分]
    pain_points: [关键痛点]
    terminology: [他们使用的术语]
  channel: [落地页、邮件、社交媒体、SEO、广告]
  format: [格式]
  offer:
    value_prop: [价值主张]
    positioning: [定位]
    proof_points: [证明点]

# 当需要 CRO 时
→ page-cro, signup-flow, onboarding, form-optimization, paywall

# 当需要文案时
→ copywriting, copy-editing, email-sequence, social-content

# 当需要 SEO 时
→ seo-audit, programmatic-seo, comparison-page, schema-markup

# 当需要广告/分析时
→ analytics-tracking, paid-ads, ab-test

# 当需要策略/增长时
→ launch-strategy, pricing-strategy, retention, churn-analysis, growth-experiments

## 营销资产请求

### 产品背景
- **产品**：[产品名称]
- **类别**：[类别]
- **阶段**：[阶段 - 早期、增长期、成熟期]

### 受众
- **细分**：[目标细分]
- **痛点**：[1-3 个痛点]
- **当前状态**：[他们目前使用的解决方案]

### 产品方案
- **价值主张**：[核心价值主张]
- **差异化点**：[差异化要点]
- **证明**：[信任要素 - 数据、客户、奖项]

### 约束条件
- **语气**：[语气 - 专业、随意、大胆]
- **品牌声音**：[品牌声音指南]
- **禁止事项**：[需要避免的事项]

### 输出格式
- [期望的格式 - 表格、清单、要点列表]

## 实施清单
- [ ] 资产发布
- [ ] 跟踪事件设置
- [ ] 成功阈值定义

## 跟踪事件
| 事件 | 描述 | 成功阈值 |
|-------|-------------|-------------------|
| page_view | 页面浏览 | 基线 |
| cta_click | CTA 点击 | 比对照组高 20% |
| signup_complete | 注册完成 | 比对照组高 15% |

## A/B 测试提案
1. [假设 1]: [变体] vs [对照组]
2. [假设 2]: [变体] vs [对照组]

## 欢迎序列

### 邮件 1：欢迎（第 0 天）
- **主题**：欢迎使用 [产品] - 让我们开始吧
- **目标**：账户确认 + 快速成功
- **CTA**：完善个人资料

### 邮件 2：价值演示（第 1 天）
- **主题**：2 分钟了解 [产品] 能做什么
- **目标**：功能认知
- **CTA**：观看演示视频

### 邮件 3：第一个工作流（第 3 天）
- **主题**：创建您的第一个工作流（分步指南）
- **目标**：激活里程碑
- **CTA**：创建工作流

### 邮件 4：用例（第 5 天）
- **主题**：[客户] 如何每周节省 10 小时
- **目标**：社会认同 + 启发
- **CTA**：尝试此模板

### 邮件 5：跟进（第 7 天）
- **主题**：需要帮助开始使用吗？
- **目标**：挽救未激活用户
- **CTA**：预约通话 / 回复寻求帮助

## 指标
| 邮件 | 打开率目标 | 点击率目标 |
|-------|------------------|------------|
| 邮件 1 | 60%+ | 30%+ |
| 邮件 2 | 45%+ | 15%+ |
| 邮件 3 | 40%+ | 20%+ |
| 邮件 4 | 35%+ | 12%+ |
| 邮件 5 | 40%+ | 15%+ |

## 营销资产报告

### 简报摘要
- **使用的子技能**：[子技能]
- **目标**：[KPI]
- **受众**：[细分]

### 交付成果
[生成的资产]

### 实施清单
- [ ] 资产就绪
- [ ] 跟踪配置完成
- [ ] 成功标准已定义

### A/B 测试计划
| 测试 | 假设 | 指标 | 预期提升 |
|------|------------|--------|---------------|
| 测试 A | [假设] | [指标] | [百分比] |

智能体	角色
Claude	简报撰写、资产生成
Gemini	竞争对手研究、趋势分析
Codex	跟踪代码生成、自动化

#marketing #cro #copywriting #seo #analytics #growth #automation

🇺🇸English

Marketing Skills Collection

A collection of 23 sub-skills for marketing deliverables. Generates repeatable, high-quality outputs across CRO, copywriting, SEO, analytics, and growth.

When to use this skill

Marketing Deliverables Needed : CRO, copy, SEO, analytics, growth outputs
Repeatable High-Quality Outputs : Generate assets tuned to a single KPI
Business Goal → Skill Mapping : Convert goals to specific marketing sub-skills

23 Sub-Skills Overview

CRO (Conversion Rate Optimization)

Sub-Skill	Description
`page-cro`	Landing page conversion rate optimization
`signup-flow`	Signup flow optimization
`onboarding`	Onboarding experience improvement
`form-optimization`	Form optimization (fields, UX)
`paywall`	Paywall/pricing page optimization

Copywriting

Sub-Skill	Description
`copywriting`	Ad/marketing copy writing
`copy-editing`	Improve existing copy
`email-sequence`	Email sequence design
`social-content`	Social media content

SEO

Sub-Skill	Description
`seo-audit`	SEO audit and improvements
`programmatic-seo`	Programmatic SEO pages
`comparison-page`	Comparison page writing
`schema-markup`	Structured data markup

Ads & Analytics

Sub-Skill	Description
`analytics-tracking`	Analytics tracking setup
`paid-ads`	Paid ads strategy/copy
`ab-test`	A/B test design

Strategy & Growth

Sub-Skill	Description
`launch-strategy`	Product launch strategy
`pricing-strategy`	Pricing strategy
`retention`	Retention improvement strategy
`churn-analysis`	Churn analysis
`growth-experiments`	Growth experiment design
`referral-program`	Referral program design

Instructions

Step 1: Define Objective and Constraints

marketing_brief:
  objective: [single KPI - conversion rate, CTR, activation]
  target_audience:
    segment: [customer segment]
    pain_points: [key pain points]
    terminology: [terms they use]
  channel: [LP, email, social, SEO, ads]
  format: [format]
  offer:
    value_prop: [value proposition]
    positioning: [positioning]
    proof_points: [proof points]

Step 2: Select the Sub-Skill

Select the appropriate sub-skill for the situation:

# When CRO is needed
→ page-cro, signup-flow, onboarding, form-optimization, paywall

# When copy is needed
→ copywriting, copy-editing, email-sequence, social-content

# When SEO is needed
→ seo-audit, programmatic-seo, comparison-page, schema-markup

# When ads/analytics are needed
→ analytics-tracking, paid-ads, ab-test

# When strategy/growth is needed
→ launch-strategy, pricing-strategy, retention, churn-analysis, growth-experiments

Step 3: Build the Prompt

Build structured prompt:

## Marketing Asset Request

### Product Context
- **Product**: [product name]
- **Category**: [category]
- **Stage**: [stage - early, growth, mature]

### Audience
- **Segment**: [target segment]
- **Pain Points**: [1-3 pain points]
- **Current State**: [solution they currently use]

### Offer
- **Value Prop**: [core value proposition]
- **Differentiator**: [differentiation point]
- **Proof**: [trust elements - numbers, clients, awards]

### Constraints
- **Tone**: [tone - professional, casual, bold]
- **Brand Voice**: [brand voice guide]
- **Do NOT**: [things to avoid]

### Output Format
- [desired format - table, checklist, bullets]

Step 4: Generate and Validate

# Generate
claude task "generate marketing asset with sub-skill name"

# Validation checklist
- [ ] KPI alignment
- [ ] Target audience fit
- [ ] Brand voice consistency
- [ ] Actionability

Step 5: Handoff + Measurement

## Implementation Checklist
- [ ] Asset publishing
- [ ] Tracking event setup
- [ ] Success threshold definition

## Tracking Events
| Event | Description | Success Threshold |
|-------|-------------|-------------------|
| page_view | Page view | baseline |
| cta_click | CTA click | +20% vs control |
| signup_complete | Signup complete | +15% vs control |

## A/B Test Proposals
1. [Hypothesis 1]: [variant] vs [control]
2. [Hypothesis 2]: [variant] vs [control]

Examples

Example 1: Landing Page CRO

Prompt :

Optimize the landing page for higher signup conversion.
Audience: indie founders building side projects.
Offer: AI co-pilot for product launches.
Output: prioritized CRO changes + A/B tests.

Expected output :

CRO checklist prioritized by impact/effort
3 A/B test hypotheses with expected lift
Hero + CTA copy suggestions (3 variants each)

Example 2: Email Sequence

Prompt :

Create a 5-email welcome sequence for a B2B SaaS.
Audience: ops managers at 50-500 employee companies.
Goal: drive first workflow setup within 7 days.

Expected output :

## Welcome Sequence

### Email 1: Welcome (Day 0)
- **Subject**: Welcome to [Product] - Let's get started
- **Goal**: Account confirmation + quick win
- **CTA**: Complete profile

### Email 2: Value Demo (Day 1)
- **Subject**: See what [Product] can do in 2 minutes
- **Goal**: Feature awareness
- **CTA**: Watch demo video

### Email 3: First Workflow (Day 3)
- **Subject**: Create your first workflow (step-by-step)
- **Goal**: Activation milestone
- **CTA**: Create workflow

### Email 4: Use Case (Day 5)
- **Subject**: How [Customer] saved 10 hours/week
- **Goal**: Social proof + inspiration
- **CTA**: Try this template

### Email 5: Check-in (Day 7)
- **Subject**: Need help getting started?
- **Goal**: Rescue non-activated users
- **CTA**: Book a call / Reply for help

## Metrics
| Email | Open Rate Target | CTR Target |
|-------|------------------|------------|
| Email 1 | 60%+ | 30%+ |
| Email 2 | 45%+ | 15%+ |
| Email 3 | 40%+ | 20%+ |
| Email 4 | 35%+ | 12%+ |
| Email 5 | 40%+ | 15%+ |

Example 3: Programmatic SEO

Prompt :

Create a programmatic SEO template for comparison pages.
Target: "[Tool A] vs [Tool B]" searches.
Include: H1, meta description, comparison table, CTA.

Expected output :

Page template with placeholders
Schema markup (JSON-LD)
Internal linking strategy
Content guidelines per section

Best practices

One KPI per deliverable : Avoid mixed objectives
Audience specificity : Use segment-specific needs and terminology
Instrument measurement : Set up tracking before launch
Iterate with data : Treat outputs as hypotheses

Common pitfalls

Mixed Objectives : Multiple goals in one asset
Missing Audience Context : Unclear who it's for
No Tracking/Validation Plan : Unable to measure impact

Troubleshooting

Issue: Output is generic

Cause : Vague product/audience information Solution : Provide positioning, competitors, proof points

Issue: Output conflicts with brand voice

Cause : No tone/voice constraints Solution : Provide brand do/don't list and sample copy

Issue: Can't measure impact

Cause : Tracking events not defined Solution : Define events and success thresholds in advance

Output format

## Marketing Asset Report

### Brief Summary
- **Sub-Skill Used**: [sub-skill]
- **Objective**: [KPI]
- **Audience**: [segment]

### Deliverable
[generated asset]

### Implementation Checklist
- [ ] Asset ready
- [ ] Tracking configured
- [ ] Success criteria defined

### A/B Test Plan
| Test | Hypothesis | Metric | Expected Lift |
|------|------------|--------|---------------|
| Test A | [hypothesis] | [metric] | [%] |

Multi-Agent Workflow

Validation & Retrospectives

Round 1 (Orchestrator) : Coverage of 23 sub-skills across 5 categories
Round 2 (Analyst) : KPI alignment, prompt structure review
Round 3 (Executor) : Output format, actionability check

Agent Roles

Agent	Role
Claude	Brief composition, asset generation
Gemini	Competitor research, trend analysis
Codex	Tracking code generation, automation

Metadata

Version

Current Version : 1.0.0
Last Updated : 2026-01-21
Compatible Platforms : Claude, ChatGPT, Gemini, Codex

营销自动化技能集：23个子技能覆盖CRO、SEO、文案、分析与增长

🇨🇳中文介绍

营销技能集合

何时使用此技能

23 个子技能概览

CRO（转化率优化）

相关 Skills

文案撰写

SEO

广告与分析

策略与增长

使用说明

步骤 1：定义目标与约束

步骤 2：选择子技能

步骤 3：构建提示词

步骤 4：生成与验证

步骤 5：交付与衡量

示例

示例 1：落地页 CRO

示例 2：邮件序列

示例 3：程序化 SEO

最佳实践

常见陷阱

故障排除

问题：输出内容过于通用

问题：输出与品牌声音冲突

问题：无法衡量影响

输出格式

多智能体工作流

验证与回顾

智能体角色

元数据

版本

相关技能

标签

🇺🇸English

Marketing Skills Collection

When to use this skill

23 Sub-Skills Overview

CRO (Conversion Rate Optimization)

Copywriting

SEO

Ads & Analytics

Strategy & Growth

Instructions

Step 1: Define Objective and Constraints

Step 2: Select the Sub-Skill

Step 3: Build the Prompt

Step 4: Generate and Validate

Step 5: Handoff + Measurement

Examples

Example 1: Landing Page CRO

Example 2: Email Sequence

Example 3: Programmatic SEO

Best practices

Common pitfalls

Troubleshooting

Issue: Output is generic

Issue: Output conflicts with brand voice

Issue: Can't measure impact

Output format

Multi-Agent Workflow

Validation & Retrospectives

Agent Roles

Metadata

Version

Related Skills

Tags

最新 Skills