keyword-research by aaron-he-zhu/seo-geo-claude-skills
npx skills add https://github.com/aaron-he-zhu/seo-geo-claude-skills --skill keyword-researchSEO& GEO Skills Library · 20 个 SEO + GEO 技能 · 一键安装所有:
npx skills add aaron-he-zhu/seo-geo-claude-skills
研究 · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis
构建 · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator
优化 · · · ·
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发现、分析并优先排序用于 SEO 和 GEO 内容策略的关键词。根据搜索量、竞争程度、搜索意图和业务相关性识别高价值机会。
研究关于 [主题/产品/服务] 的关键词
为针对 [受众] 的 [行业] 业务寻找关键词机会
寻找关于 [主题] 的、具有商业意图的低竞争关键词
识别关于 [主题] 的、AI 系统可能回答的基于问题的关键词
[竞争对手 URL] 正在为哪些关键词排名,我应该将其作为目标?
有关工具类别占位符,请参见 CONNECTORS.md。
连接了 ~~SEO 工具 + ~~搜索控制台时: 自动获取历史搜索量数据、关键词难度分数、SERP 分析、来自 ~~搜索控制台的当前排名以及竞争对手关键词重叠情况。该技能将获取种子关键词指标、相关关键词建议和搜索趋势数据。
仅使用手动数据时: 请用户提供:
使用提供的数据进行完整分析。在输出中注明哪些指标来自自动收集,哪些来自用户提供的数据。
当用户请求关键词研究时:
如果未提供,请询问澄清问题:
从以下开始:
为每个种子关键词生成变体:
## 关键词扩展模式
### 修饰语
- 最佳 [关键词]
- 顶级 [关键词]
- 适用于 [受众] 的 [关键词]
- 我附近的 [关键词]
- [关键词] [年份]
- 如何 [关键词]
- 什么是 [关键词]
- [关键词] 对比 [替代方案]
- [关键词] 示例
- [关键词] 工具
### 长尾变体
- 适用于初学者的 [关键词]
- 适用于小型企业的 [关键词]
- 免费 [关键词]
- [关键词] 软件/工具/服务
- [关键词] 模板
- [关键词] 清单
- [关键词] 指南
对每个关键词进行分类:
| 意图 | 信号词 | 示例 | 内容类型 |
|---|---|---|---|
| 信息型 | 什么、如何、为什么、指南、学习 | "什么是 SEO" | 博客文章、指南 |
| 导航型 | 品牌名称、特定网站 | "google analytics 登录" | 主页、产品页面 |
| 商业型 | 最佳、评论、对比、比较 | "最佳 SEO 工具 [当前年份]" | 对比文章、评论 |
| 交易型 | 购买、价格、折扣、订购 | "购买 SEO 软件" | 产品页面、定价页面 |
为每个关键词评分(1-100 分制):
### 难度因素
**高难度 (70-100)**
- 主要品牌排名
- 高域名权威度竞争对手
- 已建立的内容(1000+ 反向链接)
- 付费广告主导 SERP
**中等难度 (40-69)**
- 权威网站和利基网站混合
- 存在一些优质内容机会
- 中等反向链接要求
**低难度 (1-39)**
- 权威竞争对手较少
- 排名内容单薄或过时
- 长尾变体
- 新出现或新兴主题
公式:机会分数 = (搜索量 × 意图价值) / 难度
意图价值 根据搜索意图分配数值权重:
### 机会矩阵
| 场景 | 搜索量 | 难度 | 意图 | 优先级 |
|----------|--------|------------|--------|----------|
| 快速见效 | 低-中 | 低 | 高 | ⭐⭐⭐⭐⭐ |
| 增长 | 高 | 中 | 高 | ⭐⭐⭐⭐ |
| 长期 | 高 | 高 | 高 | ⭐⭐⭐ |
| 研究 | 低 | 低 | 低 | ⭐⭐ |
可能触发 AI 响应的关键词:
### GEO 相关关键词
**高 GEO 潜力**
- 问题格式:"什么是..."、"如何..."、"为什么..."
- 定义查询:"[术语] 含义"、"[术语] 定义"
- 比较查询:"[A] 对比 [B]"、"...之间的区别"
- 列表查询:"最佳 [类别]"、"前 [数字] 个 [项目]"
- 操作指南查询:"如何 [操作]"、"实现 [目标] 的步骤"
**AI 回答指标**
- 查询是事实性/定义性的
- 答案可以简洁地总结
- 主题在网上有充分记录
- 商业意图低
将关键词分组为内容集群:
## 主题集群:[主要主题]
**支柱内容**:[主要关键词]
- 搜索量:[X]
- 难度:[X]
- 内容类型:综合指南
**集群内容**:
### 子主题 1:[次要关键词]
- 搜索量:[X]
- 难度:[X]
- 链接至:支柱内容
- 内容类型:[博客文章/教程等]
### 子主题 2:[次要关键词]
- 搜索量:[X]
- 难度:[X]
- 链接至:支柱内容 + 子主题 1
- 内容类型:[博客文章/教程等]
[为所有集群关键词继续...]
生成包含以下内容的报告:执行摘要、顶级关键词机会(快速见效、增长、GEO)、主题集群、内容日历和后续步骤。
参考:完整报告模板和示例,请参见 references/example-report.md。
参考:关于“适用于小型企业的项目管理软件”的完整示例报告,请参见 references/example-report.md。
按搜索意图和漏斗阶段映射 [主题] 的所有关键词识别 [行业] 的季节性关键词趋势[竞争对手 1]、[竞争对手 2] 为哪些关键词排名,而我却没有?研究 [业务类型] 在 [城市/地区] 的本地关键词每周安装量
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SEO& GEO Skills Library · 20 skills for SEO + GEO · Install all:
npx skills add aaron-he-zhu/seo-geo-claude-skills
Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis
Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator
Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher
Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager
Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management
Discovers, analyzes, and prioritizes keywords for SEO and GEO content strategies. Identifies high-value opportunities based on search volume, competition, intent, and business relevance.
Research keywords for [topic/product/service]
Find keyword opportunities for a [industry] business targeting [audience]
Find low-competition keywords for [topic] with commercial intent
Identify question-based keywords for [topic] that AI systems might answer
What keywords is [competitor URL] ranking for that I should target?
See CONNECTORS.md for tool category placeholders.
With ~~SEO tool + ~~search console connected: Automatically pull historical search volume data, keyword difficulty scores, SERP analysis, current rankings from ~~search console, and competitor keyword overlap. The skill will fetch seed keyword metrics, related keyword suggestions, and search trend data.
With manual data only: Ask the user to provide:
Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.
When a user requests keyword research:
Ask clarifying questions if not provided:
* What is your product/service/topic?
* Who is your target audience?
* What is your business goal? (traffic, leads, sales)
* What is your current domain authority? (new site, established, etc.)
* Any specific geographic targeting?
* Preferred language?
2. Generate Seed Keywords
Start with:
* Core product/service terms
* Problem-focused keywords (what issues do you solve?)
* Solution-focused keywords (how do you help?)
* Audience-specific terms
* Industry terminology
3. Expand Keyword List
For each seed keyword, generate variations:
## Keyword Expansion Patterns
### Modifiers
- Best [keyword]
- Top [keyword]
- [keyword] for [audience]
- [keyword] near me
- [keyword] [year]
- How to [keyword]
- What is [keyword]
- [keyword] vs [alternative]
- [keyword] examples
- [keyword] tools
### Long-tail Variations
- [keyword] for beginners
- [keyword] for small business
- Free [keyword]
- [keyword] software/tool/service
- [keyword] template
- [keyword] checklist
- [keyword] guide
4. Classify Search Intent
Categorize each keyword:
| Intent | Signals | Example | Content Type |
|---|---|---|---|
| Informational | what, how, why, guide, learn | "what is SEO" | Blog posts, guides |
| Navigational | brand names, specific sites | "google analytics login" | Homepage, product pages |
| Commercial | best, review, vs, compare | "best SEO tools [current year]" | Comparison posts, reviews |
| Transactional | buy, price, discount, order | "buy SEO software" | Product pages, pricing |
Score each keyword (1-100 scale):
### Difficulty Factors
**High Difficulty (70-100)**
- Major brands ranking
- High domain authority competitors
- Established content (1000+ backlinks)
- Paid ads dominating SERP
**Medium Difficulty (40-69)**
- Mix of authority and niche sites
- Some opportunities for quality content
- Moderate backlink requirements
**Low Difficulty (1-39)**
- Few authoritative competitors
- Thin or outdated content ranking
- Long-tail variations
- New or emerging topics
6. Calculate Opportunity Score
Formula: Opportunity = (Volume × Intent Value) / Difficulty
Intent Value assigns a numeric weight by search intent:
* Informational = 1
* Navigational = 1
* Commercial = 2
* Transactional = 3
### Opportunity Matrix
| Scenario | Volume | Difficulty | Intent | Priority |
|----------|--------|------------|--------|----------|
| Quick Win | Low-Med | Low | High | ⭐⭐⭐⭐⭐ |
| Growth | High | Medium | High | ⭐⭐⭐⭐ |
| Long-term | High | High | High | ⭐⭐⭐ |
| Research | Low | Low | Low | ⭐⭐ |
7. Identify GEO Opportunities
Keywords likely to trigger AI responses:
### GEO-Relevant Keywords
**High GEO Potential**
- Question formats: "What is...", "How does...", "Why is..."
- Definition queries: "[term] meaning", "[term] definition"
- Comparison queries: "[A] vs [B]", "difference between..."
- List queries: "best [category]", "top [number] [items]"
- How-to queries: "how to [action]", "steps to [goal]"
**AI Answer Indicators**
- Query is factual/definitional
- Answer can be summarized concisely
- Topic is well-documented online
- Low commercial intent
8. Create Topic Clusters
Group keywords into content clusters:
## Topic Cluster: [Main Topic]
**Pillar Content**: [Primary keyword]
- Search volume: [X]
- Difficulty: [X]
- Content type: Comprehensive guide
**Cluster Content**:
### Sub-topic 1: [Secondary keyword]
- Volume: [X]
- Difficulty: [X]
- Links to: Pillar
- Content type: [Blog post/Tutorial/etc.]
### Sub-topic 2: [Secondary keyword]
- Volume: [X]
- Difficulty: [X]
- Links to: Pillar + Sub-topic 1
- Content type: [Blog post/Tutorial/etc.]
[Continue for all cluster keywords...]
9. Generate Output Report
Produce a report containing: Executive Summary, Top Keyword Opportunities (Quick Wins, Growth, GEO), Topic Clusters, Content Calendar, and Next Steps.
Reference : See references/example-report.md for the full report template and example.
Reference : See references/example-report.md for a complete example report for "project management software for small businesses".
Map all keywords for [topic] by search intent and funnel stageIdentify seasonal keyword trends for [industry]What keywords do [competitor 1], [competitor 2] rank for that I'm missing?Research local keywords for [business type] in [city/region]Weekly Installs
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