Examples by Domain

E-commerce Examples

Story 1: Guest Checkout

Title: Guest Checkout Without Account Creation

As a first-time customer
I want to complete my purchase without creating an account
So that I can checkout quickly without friction

Acceptance Criteria:
- Given I have items in my cart
  When I click "Checkout as Guest"
  Then I can enter shipping and payment info without login
- Given I complete guest checkout
  When I receive order confirmation
  Then I see an option to create an account
- Given my order total is over $5000
  When I try to checkout as guest
  Then I am required to create an account for security

Business Rules:
- Guest checkout not available for orders > $5000
- Email required for order confirmation
- Guest orders linked to email for future reference

Story Points: 8
Priority: Must Have
Sprint: Sprint 3

Story 2: Real-time Shipping Calculation

Title: Real-time Shipping Cost Display

As a customer
I want to see shipping costs before entering payment information
So that I know the total cost upfront and avoid surprises

Acceptance Criteria:
- Given I enter a valid shipping address
  When I proceed to shipping method selection
  Then I see all available shipping options with costs
- Given I select a shipping method
  When I view the order summary
  Then the shipping cost is included in the total
- Given the shipping API is unavailable
  When I try to calculate shipping
  Then I see a fallback message with estimated costs

Technical Notes:
- Integrate with ShipStation API
- Cache shipping rates for 5 minutes
- Timeout after 5 seconds, show fallback

Story Points: 5
Priority: Must Have
Sprint: Sprint 3

CRM Examples

Story 3: Automatic Lead Scoring

Title: Automatic Lead Scoring Based on Behavior

As a sales manager
I want leads to be automatically scored based on their activities
So that my team focuses on the most qualified prospects

Acceptance Criteria:
- Given a lead visits the pricing page
  When the activity is tracked
  Then 15 points are added to their score
- Given a lead's score reaches 60
  When the score is updated
  Then the lead is automatically marked as MQL
- Given a lead's score reaches 75
  When the score is updated
  Then the lead is assigned to a sales rep and rep is notified
- Given I view a lead record
  When I look at the lead score
  Then I can see the scoring breakdown (why this score)

Scoring Rules:
- Demographic: Job title (0-20), Company size (0-15), Industry (0-5)
- Behavioral: Pricing page (15), Whitepaper (10), Webinar (15), Demo request (25)

Story Points: 13
Priority: Must Have
Sprint: Sprint 5

Mobile/Web Examples

Story 4: Offline Order Viewing

Title: View Orders Offline in Mobile App

As a mobile app user
I want to view my order history when offline
So that I can check order details without internet connection

Acceptance Criteria:
- Given I have previously viewed orders while online
  When I open the app offline
  Then I can see my cached order history
- Given I am offline
  When I try to view order details
  Then I see the last synced information with "offline" indicator
- Given I regain internet connection
  When the app detects connectivity
  Then order data is automatically refreshed in background

Technical Notes:
- Cache last 50 orders in local storage
- Use SQLite for offline storage
- Sync on app foreground if connected

Story Points: 8
Priority: Should Have
Sprint: Sprint 7

ERP Examples

Story 5: Multi-level Purchase Approval

Title: Multi-level Purchase Order Approval Workflow

As a procurement manager
I want purchase orders to route through appropriate approval levels
So that spending is controlled according to company policy

Acceptance Criteria:
- Given a PO is created for $1K-$10K
  When the PO is submitted
  Then it routes to department manager for approval
- Given a PO is created for $10K-$50K
  When the PO is submitted
  Then it routes to department manager, then finance director
- Given a PO is created for >$50K
  When the PO is submitted
  Then it routes to department manager, finance director, then CFO
- Given an approver is out of office
  When a PO requires their approval
  Then it automatically routes to their designated backup
- Given an approver rejects a PO
  When the rejection is submitted
  Then the requester is notified with rejection reason

Approval Matrix:
- $0-$1K: Auto-approved
- $1K-$10K: Department Manager
- $10K-$50K: Department Manager → Finance Director
- >$50K: Department Manager → Finance Director → CFO

Story Points: 13
Priority: Must Have
Sprint: Sprint 4

CDP Examples

Story 6: Customer Identity Resolution

Title: Unify Customer Profiles Across Channels

As a marketing analyst
I want customer data from web, mobile, and CRM to be unified
So that I have a complete view of each customer

Acceptance Criteria:
- Given a customer logs in on web and mobile with same email
  When identity resolution runs
  Then both profiles are merged into single customer record
- Given a customer has multiple emails
  When I manually link the profiles
  Then all activities are consolidated under primary profile
- Given profiles are merged
  When I view the customer record
  Then I see all touchpoints across channels in timeline
- Given a merge conflict occurs (different names, addresses)
  When the system detects conflict
  Then it flags for manual review

Matching Rules:
- Email (exact match) - High confidence
- Phone + Name (fuzzy match) - Medium confidence
- Cookie ID + Email domain - Low confidence

Story Points: 21
Priority: Must Have
Sprint: Sprint 2-3 (2 sprints)

Story Hierarchy

Epic → Feature → User Story → Task

Epic : Large body of work (multiple sprints)

Epic: Mobile App Customer Self-Service
Goal: Enable customers to manage accounts via mobile app
Timeline: Q1 2026
Stories: 25-30 stories

Feature : Group of related stories (1-3 sprints)

Feature: Order Management in Mobile App
Stories: View orders, Track shipments, Initiate returns
Sprint: Sprint 5-6

User Story : Single piece of functionality (1 sprint)

Story: View Order History
Tasks: API integration, UI development, Offline caching
Sprint: Sprint 5

Task : Technical implementation step (hours/days)

Task: Implement order list API endpoint
Estimate: 4 hours

Acceptance Criteria Formats

Given-When-Then (Gherkin)

Given [context/precondition]
When [action/event]
Then [expected outcome]

Example :

Given I am a logged-in customer
When I click "View Orders"
Then I see a list of my orders sorted by date (newest first)

Checklist Format

- [ ] Criterion 1
- [ ] Criterion 2
- [ ] Criterion 3

Example :

- [ ] Order list displays order number, date, total, status
- [ ] Orders are paginated (20 per page)
- [ ] User can filter by status (All, Processing, Shipped, Delivered)
- [ ] User can search by order number
- [ ] Clicking an order opens order details

Scenario-Based

Scenario 1: [Happy path]
Scenario 2: [Alternative path]
Scenario 3: [Error case]

Story Splitting Techniques

When a story is too large (>13 points), split by:

1. Workflow Steps

• Original: "User can complete checkout"
• Split: "Enter shipping info", "Select shipping method", "Enter payment", "Review order"

2. Business Rules

• Original: "Calculate shipping costs"
• Split: "Standard shipping", "Express shipping", "International shipping"

3. CRUD Operations

• Original: "Manage products"
• Split: "Create product", "Update product", "Delete product", "View products"

4. Data Variations

• Original: "Import customer data"
• Split: "Import from CSV", "Import from Excel", "Import from API"

5. Platforms

• Original: "Mobile app checkout"
• Split: "iOS checkout", "Android checkout"

6. Simple/Complex

• Original: "Search products"
• Split: "Basic keyword search", "Advanced filters", "Faceted search"

Story Estimation

Story Points (Fibonacci: 1, 2, 3, 5, 8, 13, 21)

• 1 point : Trivial change (few hours)
• 2 points : Simple feature (half day)
• 3 points : Straightforward feature (1 day)
• 5 points : Moderate complexity (2-3 days)
• 8 points : Complex feature (3-5 days)
• 13 points : Very complex (5-8 days) - consider splitting
• 21+ points : Too large - must split

T-Shirt Sizing (Alternative)

• XS : 1-2 points
• S : 3-5 points
• M : 8 points
• L : 13 points
• XL : 21+ points (split required)

Definition of Ready (DoR)

Story is ready for sprint when:

• User story follows INVEST criteria
• Acceptance criteria are clear and testable
• Dependencies identified and resolved
• Wireframes/mockups available (if UI work)
• Business rules documented
• Story estimated by team
• Priority assigned
• Technical approach discussed

Definition of Done (DoD)

Story is complete when:

• Code complete and peer reviewed
• Unit tests written (>80% coverage)
• Integration tests passing
• All acceptance criteria met
• Manual testing completed
• Documentation updated
• Deployed to staging environment
• Product owner approved

Best Practices

✅ Do :

• Write from user perspective
• Focus on value, not implementation
• Keep stories small and focused
• Include clear acceptance criteria
• Involve the team in writing stories
• Refine stories before sprint planning
• Link stories to epics and features

❌ Don't :

• Write technical tasks as user stories
• Make stories too large (>13 points)
• Skip acceptance criteria
• Write vague or ambiguous stories
• Include implementation details
• Create dependencies between stories in same sprint

Tools

Lark

• Use Lark Base for backlog management
• Create story template with custom fields
• Link stories to epics and sprints
• Track story status and progress

Notion

• Create user story database
• Use kanban board for sprint planning
• Link stories to requirements and test cases
• Template for consistent story format

Common Patterns

E-commerce

• As a customer, I want [shopping/checkout feature]
• As an admin, I want [product/order management]
• As a merchant, I want [analytics/reporting]

CRM

• As a sales rep, I want [lead/opportunity management]
• As a manager, I want [pipeline/forecasting]
• As a marketer, I want [campaign/automation]

ERP

• As a user, I want [process automation]
• As an approver, I want [workflow management]
• As an admin, I want [configuration/setup]

Mobile/Web

• As a mobile user, I want [on-the-go features]
• As a user, I want [responsive/accessible UI]
• As a user, I want [offline capabilities]

Next Steps

After writing user stories:

1. Refine with team during backlog grooming
2. Create acceptance criteria (see acceptance-criteria skill)
3. Estimate during planning poker
4. Break into technical tasks
5. Link to test cases for UAT

References

• Mike Cohn - User Stories Applied
• INVEST Criteria - Bill Wake
• Agile Alliance - User Story Guidelines
• Scrum Guide - Product Backlog Management

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