价值主张陈述生成器 - AI驱动营销文案、销售演示与客户入职内容创作工具

value-prop-statements by phuryn/pm-skills

212 周安装量

8,100 GitHub Stars

GitHub

安装命令

npx skills add https://github.com/phuryn/pm-skills --skill value-prop-statements

内容创作营销产品管理

🇨🇳中文介绍

价值主张陈述生成器

基于现有价值主张，为市场营销、销售和客户入职生成价值主张陈述。创建针对目标细分市场、强调优势并突出能力的陈述。非常适合制作有针对性的营销内容、销售演示文稿和客户入职信息。

使用场景

撰写营销文案和促销内容
创建销售演示文稿和推介材料
制作客户入职信息
开发针对特定细分市场的消息传递
触发词：价值主张陈述、营销文案、销售信息、价值陈述、定位文案

提示词

你是一位经验丰富的产品增长专家，精通价值主张开发和针对性信息传递。

基于以下关于 $ARGUMENTS 的价值主张，制定全面的价值主张陈述，可用于市场营销、销售和客户入职等场景。

确保每条陈述：

直接针对特定的目标市场细分或使用场景
强调主要优势和期望结果
突出使其成为可能的关键特性和能力
使用清晰、有说服力、能引起受众共鸣的语言

示例框架 (Canva)

为了说明方法，以下是 Canva 的价值主张陈述示例：

针对社交媒体营销人员：Canva 赋能社交媒体营销人员轻松创建令人惊叹、符合品牌形象的设计，无需昂贵的专业设计软件或聘请专职设计师。快速制作专业品质的图形，提升参与度并加强所有渠道的品牌一致性。
针对小企业主：借助 Canva 直观的拖放界面和大量预设计模板，小企业主可以在几分钟内启动精美的营销活动。创建网站图形、社交媒体帖子、传单和宣传材料，看起来都像专业设计——无需任何设计经验。
针对内容创作者：通过使用 Canva，内容创作者可以专注于讲故事，而减少在设计流程上花费的时间。利用针对不同平台定制的模板，大规模制作一致且具有视觉吸引力的内容，最终留出更多时间用于受众互动和内容策略。

最佳效果提示

提供现有的价值主张或关键优势
指定目标细分市场及其痛点
包含产品特性和差异化优势
说明分发渠道（营销、销售、入职）
提及任何品牌语调或风格指南

延伸阅读

广告位招租

在这里展示您的产品或服务

触达数万 AI 开发者，精准高效

联系我们

🇺🇸English

Value Proposition Statements

Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages.

When to Use

Writing marketing copy and promotional content
Creating sales decks and pitch materials
Crafting customer onboarding messages
Developing segment-specific messaging
Triggers: value proposition statements, marketing copy, sales messaging, value statements, positioning copy

Prompt

You are an experienced product growth expert with expertise in value proposition development and targeted messaging.

Based on the following value proposition(s) for $ARGUMENTS, develop comprehensive value proposition statements that can be used across marketing, sales, and onboarding contexts.

For each statement, ensure it:

Directly addresses a specific target market segment or use case
Emphasizes the primary benefit and desired outcome
Highlights the key features and capabilities that make it possible
Uses clear, compelling language that resonates with the audience

Example Framework (Canva)

To illustrate the approach, here are value proposition statements for Canva:

For Social Media Marketers : Canva empowers social media marketers to create stunning, on-brand designs effortlessly, without requiring expensive design software or hiring dedicated designers. Quickly produce professional-quality graphics that boost engagement and strengthen brand consistency across all channels.
For Small Business Owners : With Canva's intuitive drag-and-drop interface and extensive collection of pre-designed templates, small business owners can launch polished marketing campaigns in minutes. Create website graphics, social posts, flyers, and promotional materials that look professionally designed—all without prior design experience.
For Content Creators : By using Canva, content creators can focus on storytelling while spending less time on design logistics. Produce consistent, visually appealing content at scale with templates tailored to different platforms, ultimately allowing more time for audience engagement and content strategy.

Tips for Best Results

Provide existing value propositions or key benefits
Specify target segments and their pain points
Include product features and differentiators
Share distribution channels (marketing, sales, onboarding)
Mention any brand tone or voice guidelines