email-marketing by kostja94/marketing-skills
npx skills add https://github.com/kostja94/marketing-skills --skill email-marketing为 AI/SaaS 产品指导电子邮件营销策略。电子邮件投资回报率约为每花费 1 美元回报 36 美元;打开率/点击率通常高于社交媒体。涵盖 EDM 与 Newsletter、五种内容类型、送达率(SPF/DKIM/DMARC)以及通过文章分发的 SEO 协同效应。
调用时:在首次使用时,如果适用,以 1-2 句话开头说明此技能涵盖的内容及其重要性,然后提供主要输出。在后续使用或用户要求跳过时,直接进入主要输出。
首先检查项目上下文: 如果存在 .claude/project-context.md 或 .cursor/project-context.md,请阅读以了解受众和内容策略。有关跨渠道的内容类型和格式,请参阅 content-marketing。
识别:
| 类型 | 目的 | 用途 |
|---|---|---|
| EDM | 直接营销;以转化为导向 |
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| 促销、营销活动、公告;批量发送 |
| Newsletter | 持续提供价值;维护关系 | 行业洞察、精选文章;定期节奏 |
结合两者:EDM 用于推动;Newsletter 用于培养。覆盖不同的阶段和目标。
| 类型 | 用途 |
|---|---|
| 新用户引导 | 欢迎 + 首次使用指导;5-7 天序列;行为触发;驱动"顿悟"时刻 |
| 营销活动 | 促销、限时活动;转化或参与 |
| 公告 | 产品发布、重大更新;一次性重要通知 |
| 功能更新 | 新功能、改进;帮助用户采用 |
| 博客/新闻简报 | 精选文章、行业洞察;持续接触 |
| 实践 | 指南 |
|---|---|
| 个性化 | 按行为、来源、阶段细分;提升打开/点击率 |
| 时机 | 新用户:密集;现有用户:控制节奏;行为触发 > 仅按日历 |
| 欢迎系列 | 注册后尽快发送;5-7 封邮件,间隔数天;引导首次关键操作 |
| 退订 | 必须一键退订(Gmail/Yahoo);48 小时内处理;入口清晰 |
| 投诉率 | 保持在 0.3% 以下;列表维护至关重要 |
| 实践 | 指南 |
|---|---|
| 主题 | 每封邮件一个清晰主题;避免纯促销 |
| 价值优先 | 有用信息先于促销 |
| 行动号召 | 单一主要行动号召;清晰的下一步 |
| 移动端 | 50%+ 在移动端阅读;响应式布局,可点击链接 |
子域名:使用子域名(例如 mail.example.com)进行营销;将交易类邮件(support@ 等)保留在主域名。隔离风险。
| 协议 | 目的 |
|---|---|
| SPF | 授权域名的邮件服务器 |
| DKIM | 加密签名;验证发件人 |
| DMARC | 针对未认证邮件的策略;从 p=none 开始,然后隔离,最后在 60-90 天内拒绝 |
顺序:先 SPF,然后 DKIM,最后 DMARC。自 2024 年 2 月起,Gmail/Yahoo 要求批量发件人(每天 5,000+ 封)三者都具备。
高级:TLS-RPT, MTA-STS, BIMI(品牌标识)。发件人工具:监控送达率、垃圾邮件率、认证状态。
| 文章类型 | 用途 |
|---|---|
| 留存 | 面向现有用户的深度内容;提高留存率 |
| 漏斗顶部 | 漏斗顶部;意识(趋势、概念、问题界定) |
| 漏斗中部 | 漏斗中部;考虑(比较、评测、最佳实践) |
双重价值:(1) 更好的邮件参与度(打开、点击、粘性);(2) 从非搜索渠道为文章页面引流;向 Google 表明用户重视内容;支持 SEO。
衡量:GA4 中邮件来源流向文章页面的流量;GSC 排名/点击变化。
| 指南 | 备注 |
|---|---|
| 基准 | 对于大多数品牌,每周 1 封高价值邮件 |
| 高峰时段 | 周二至周四,上午 8-11 点或下午 2-4 点(收件人时区) |
| 细分 | 新用户与忠实用户需要不同的节奏 |
| 质量 | 相关性高、行为触发 > 日历驱动的数量 |
数据:约 36% 每月发送 1-3 次;约 30% 每周发送;每日发送存在高退订风险。
每周安装数
230
仓库
GitHub Stars
237
首次出现
2026年3月1日
安全审计
已安装于
kimi-cli213
cursor213
gemini-cli212
codex212
github-copilot212
amp212
Guides email marketing strategy for AI/SaaS products. Email ROI ~$36 per dollar spent; open/click rates typically higher than social. Covers EDM vs Newsletter, five content types, deliverability (SPF/DKIM/DMARC), and SEO synergy via article delivery.
When invoking : On first use , if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for audience and content strategy. See content-marketing for content types and formats across channels.
Identify:
| Type | Purpose | Use |
|---|---|---|
| EDM | Direct marketing; conversion-focused | Promotions, campaigns, announcements; bulk sends |
| Newsletter | Ongoing value; relationship | Industry insights, curated articles; regular cadence |
Combine both : EDM for push; Newsletter for nurture. Cover different stages and goals.
| Type | Use |
|---|---|
| Onboarding | Welcome + first-use guidance; 5-7 day sequence; behavior-triggered; drive "Aha!" moment |
| Campaign | Promotions, limited-time; conversion or participation |
| Announcement | Product launch, major update; one-time important notice |
| Features update | New features, improvements; help users adopt |
| Blog/Newsletter | Curated articles, industry insights; sustained touch |
| Practice | Guideline |
|---|---|
| Personalization | Segment by behavior, source, stage; boosts open/click |
| Timing | New users: dense; existing: controlled pace; behavior-triggered > calendar-only |
| Welcome series | Send soon after signup; 5-7 emails over days; guide first key action |
| Unsubscribe | One-click required (Gmail/Yahoo); honor within 48h; clear entry |
| Complaint rate | Keep below 0.3%; list hygiene critical |
| Practice | Guideline |
|---|---|
| Subject | One clear topic per email; avoid pure promo |
| Value first | Useful info before promotion |
| CTA | Single primary CTA; clear next step |
| Mobile | 50%+ read on mobile; responsive layout, tappable links |
Subdomain : Use subdomain (e.g. mail.example.com) for marketing; keep transactional (support@, etc.) on main domain. Isolate risk.
| Protocol | Purpose |
|---|---|
| SPF | Authorizes mail servers for domain |
| DKIM | Cryptographic signature; verifies sender |
| DMARC | Policy for unauthenticated mail; start p=none, then quarantine, then reject over 60-90 days |
Order : SPF first, then DKIM, then DMARC. Gmail/Yahoo require all three for bulk senders (5,000+/day) since Feb 2024.
Advanced : TLS-RPT, MTA-STS, BIMI (brand logo). Postmaster Tools : Monitor deliverability, spam rate, auth status.
| Article Type | Use |
|---|---|
| Retention | Deep content for existing users; improve retention |
| ToFu | Top of funnel; awareness (trends, concepts, problem framing) |
| MoFu | Middle of funnel; consideration (comparisons, reviews, best practices) |
Dual value : (1) Better email engagement (open, click, stickiness); (2) Drive traffic to article pages from non-search channel; signals to Google that users value content; supports SEO.
Measurement : GA4 email source traffic to article pages; GSC rank/click changes.
| Guideline | Note |
|---|---|
| Baseline | 1 high-value email/week for most brands |
| Peak times | Tue-Thu, 8-11am or 2-4pm (recipient timezone) |
| Segmentation | New vs loyal need different cadence |
| Quality | Relevant, behavior-triggered > calendar volume |
Data : ~36% send 1-3/month; ~30% weekly; daily risks high unsubscribe.
Weekly Installs
230
Repository
GitHub Stars
237
First Seen
Mar 1, 2026
Security Audits
Gen Agent Trust HubPassSocketPassSnykPass
Installed on
kimi-cli213
cursor213
gemini-cli212
codex212
github-copilot212
amp212
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