内容刷新器 - SEO内容优化工具，自动更新旧内容提升排名

content-refresher by aaron-he-zhu/seo-geo-claude-skills

1,300 周安装量

474 GitHub Stars

GitHub

安装命令

npx skills add https://github.com/aaron-he-zhu/seo-geo-claude-skills --skill content-refresher

营销生产力 SEO

🇨🇳中文介绍

内容刷新器

SEO& GEO Skills Library · 20 个 SEO + GEO 技能 · 一键安装所有: npx skills add aaron-he-zhu/seo-geo-claude-skills

研究 · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis

构建 · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator

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何时使用此技能

内容随时间推移丢失了排名或流量
统计数据和信息已过时
竞争对手发布了更好的内容
内容需要为新的一年更新
行业变化需要内容更新
为现有内容添加新章节
将旧内容转换为 GEO 优化

新鲜度分析：识别需要更新的过时内容
性能追踪：发现流量下降的内容
差距识别：找出竞争对手有而您缺失的信息
更新优先级排序：按刷新潜力对内容进行排序
刷新建议：提供具体的更新指导
GEO 增强：更新内容以提升 AI 引用潜力
重新发布策略：提供日期和推广策略建议

识别需要刷新的内容

Find content on [domain] that needs refreshing



Which of my blog posts have lost the most traffic?

Refresh this article for [current year]: [URL/content]



Update this content to outrank [competitor URL]: [your URL]

Create a content refresh strategy for [domain/topic]

工具类别占位符请参见 CONNECTORS.md。

连接了 ~~analytics + ~~search console + ~~SEO 工具时：Claude 可以自动从 ~~analytics 拉取历史流量趋势，从 ~~search console 获取展示和排名数据，从 ~~SEO 工具检索关键词位置历史，并识别性能下降的内容。这使得基于数据的刷新优先级排序成为可能。

仅使用手动数据时：请用户提供：

显示性能趋势的流量数据或截图
关键页面的排名截图或历史记录
内容发布日期和最后更新日期
用户怀疑需要刷新的页面列表

使用提供的数据进行分析。在输出中注明哪些发现来自自动化数据，哪些来自手动审查。

当用户请求内容刷新帮助时：

CORE-EEAT 快速评分 — 识别薄弱维度

在刷新前，运行一次快速的 CORE-EEAT 评估，以将精力集中在最薄弱的领域。参考：CORE-EEAT Benchmark

     ### CORE-EEAT 快速评估
     
     **内容**：[标题或 URL]
     **内容类型**：[类型]
     
     快速评分每个维度（估算 0-100）：
     
     | 维度 | 快速评分 | 主要弱点 | 刷新优先级 |
     |-----------|-----------|--------------|-----------------|
     | C — 上下文清晰度 | [X]/100 | [主要问题] | 🔴/🟡/🟢 |
     | O — 组织结构 | [X]/100 | [主要问题] | 🔴/🟡/🟢 |
     | R — 可参考性 | [X]/100 | [主要问题] | 🔴/🟡/🟢 |
     | E — 独家性 | [X]/100 | [主要问题] | 🔴/🟡/🟢 |
     | Exp — 经验 | [X]/100 | [主要问题] | 🔴/🟡/🟢 |
     | Ept — 专业性 | [X]/100 | [主要问题] | 🔴/🟡/🟢 |
     | A — 权威性 | [X]/100 | [主要问题] | 🔴/🟡/🟢 |
     | T — 可信度 | [X]/100 | [主要问题] | 🔴/🟡/🟢 |
     
     **最薄弱维度**（重点刷新此处）：
     1. [维度] — [需要修复的内容]
     2. [维度] — [需要修复的内容]
     
     **刷新策略**：首先关注 🔴 维度，然后是 🟡 维度。
     
     _如需完整的 80 项审计，请使用 [content-quality-auditor](../../cross-cutting/content-quality-auditor/)_

2. 识别内容刷新候选

     ## 内容刷新分析
     
     ### 刷新候选识别
     
     **内容刷新标准**：
     - 发布时间超过 6 个月
     - 包含过时信息（年份、统计数据）
     - 流量呈下降趋势
     - 丢失了关键词排名
     - 引用过时或链接失效
     - 缺失竞争对手现在涵盖的主题
     - 未进行 GEO 优化
     
     ### 内容审计结果
     
     | 内容 | 发布时间 | 最后更新 | 流量趋势 | 优先级 |
     |---------|-----------|--------------|---------------|----------|
     | [标题 1] | [日期] | [日期] | ↓ -45% | 🔴 高 |
     | [标题 2] | [日期] | 从未 | ↓ -30% | 🔴 高 |
     | [标题 3] | [日期] | [日期] | ↓ -20% | 🟡 中 |
     | [标题 4] | [日期] | [日期] | → 0% | 🟡 中 |
     
     ### 刷新优先级矩阵

高流量 + 高下降 = 🔴 立即刷新高流量 + 低下降 = 🟡 安排刷新低流量 + 高下降 = 🟡 评估并决定低流量 + 低下降 = 🟢 低优先级

分析单个内容以进行刷新

## 内容刷新分析：[标题]

**URL**：[URL]
**发布时间**：[日期]
**最后更新**：[日期]
**字数**：[X]

### 性能指标

| 指标 | 6 个月前 | 当前 | 变化 |
|--------|----------|---------|--------|
| 自然流量 | [X]/月 | [X]/月 | [+/-X]% |
| 平均排名 | [X] | [X] | [+/-X] |
| 展示次数 | [X] | [X] | [+/-X]% |
| 点击率 | [X]% | [X]% | [+/-X]% |

### 关键词分析

| 关键词 | 旧排名 | 当前排名 | 变化 |
|---------|--------------|------------------|--------|
| [关键词 1] | [X] | [X] | ↓ [X] |
| [关键词 2] | [X] | [X] | ↓ [X] |
| [关键词 3] | [X] | [X] | ↓ [X] |

### 为何此内容需要刷新

1. **信息过时**：[具体示例]
2. **竞争差距**：[竞争对手添加的内容]
3. **缺失主题**：[需要涵盖的新子主题]
4. **SEO 问题**：[当前的优化问题]
5. **GEO 潜力**：[AI 引用机会]

识别具体需要的更新

## 刷新要求

### 过时元素

| 元素 | 当前 | 需要更新 |
|---------|---------|---------------|
| 年份引用 | "[旧年份]" | 更新为 [当前年份] |
| 统计数据 | "[旧数据]" | 查找当前数据 |
| 工具提及 | "[旧工具]" | 添加更新的工具 |
| 链接 | [X] 个失效 | 修复或替换 |
| 截图 | 过时的 UI | 重新截取 |

### 缺失信息

**竞争对手现在涵盖而您没有的主题**：

| 主题 | 竞争对手覆盖率 | 所需字数 | 优先级 |
|-------|---------------------|--------------|----------|
| [主题 1] | 3/5 个竞争对手 | ~300 字 | 高 |
| [主题 2] | 2/5 个竞争对手 | ~200 字 | 中 |
| [主题 3] | 4/5 个竞争对手 | ~400 字 | 高 |

### 需要的 SEO 更新

- [ ] 使用当前年份更新标题标签
- [ ] 刷新元描述
- [ ] 为 [主题] 添加新的 H2 章节
- [ ] 更新指向较新内容的内部链接
- [ ] 为精选摘要添加 FAQ 部分
- [ ] 刷新图片并添加新的替代文本

### 需要的 GEO 更新

- [ ] 在开头添加清晰的定义
- [ ] 包含带有来源的可引用统计数据
- [ ] 添加问答格式的章节
- [ ] 使用当前引用更新来源
- [ ] 创建独立的客观陈述

创建刷新计划 — 结构更改、内容添加、需要更新的统计数据/链接/图片

参考：完整的刷新计划模板（第 5 步）请参见 references/refresh-templates.md。

撰写刷新内容 — 更新的引言、新章节、刷新的统计数据、新的 FAQ 部分

参考：刷新内容撰写模板（第 6 步）请参见 references/refresh-templates.md。

在刷新过程中进行 GEO 优化 — 清晰的定义、可引用的陈述、问答章节、更新的引用

参考：GEO 增强模板（第 7 步）请参见 references/refresh-templates.md。

生成重新发布策略 — 日期策略（更新/添加"最后更新"/保留原始日期）、技术实施、推广计划

参考：重新发布策略模板（第 8 步）请参见 references/refresh-templates.md。

创建刷新报告 — 更改摘要、完成的更新、预期结果、下次审查日期

参考：刷新报告模板（第 9 步）请参见 references/refresh-templates.md。

目标内容 URL 或标题已明确标识
历史性能数据可用（流量趋势、排名）
内容发布/更新日期已知
如果与竞争对手比较，已提供竞争对手 URL

每条建议都引用了具体的数据点（非通用建议）
过时元素已识别，并附有具体示例和替换数据
所有建议的添加都包含字数统计和章节位置
每个数据点的来源已明确说明（~~analytics 数据、~~search console、~~SEO 工具、用户提供或估算）

参考：完整的实操示例（云主机刷新）和全面的内容刷新清单请参见 references/refresh-example.md。

按投资回报率排序 - 首先刷新潜力高的内容
不仅仅是添加日期 - 进行实质性改进
超越竞争对手 - 添加他们有的内容，并且更多
跟踪结果 - 监控刷新后的排名变化
安排定期审计 - 每季度检查内容健康状况
为 GEO 优化 - 每次刷新都是一次 GEO 机会

参考数据：关于内容衰减信号分类、生命周期阶段、刷新与重写决策框架以及按内容类型划分的更新策略，请参见 references/content-decay-signals.md。

内容衰减信号 — 按内容类型划分的衰减指标、生命周期阶段和刷新触发因素
刷新模板 — 第 5-9 步的详细输出模板（刷新计划、内容撰写、GEO 增强、重新发布、报告）
刷新示例与清单 — 完整的实操示例和刷新前/后清单

content-gap-analysis — 查找需要添加的内容
seo-content-writer — 撰写新章节
geo-content-optimizer — 为 AI 进行增强
on-page-seo-auditor — 审计刷新后的内容
content-quality-auditor — 完整的 80 项 CORE-EEAT 审计

2026 年 1 月 23 日

🇺🇸English

Content Refresher

SEO& GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills

Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis

Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator

Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher

Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager

Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management

This skill helps identify and revitalize outdated content to reclaim lost rankings and traffic. It analyzes content freshness, identifies update opportunities, and guides the refresh process for maximum SEO and GEO impact.

When to Use This Skill

Content has lost rankings or traffic over time
Statistics and information are outdated
Competitors have published better content
Content needs updating for a new year
Industry changes require content updates
Adding new sections to existing content
Converting old content for GEO optimization

What This Skill Does

Freshness Analysis : Identifies outdated content needing updates
Performance Tracking : Finds content with declining traffic
Gap Identification : Spots missing information competitors have
Update Prioritization : Ranks content by refresh potential
Refresh Recommendations : Provides specific update guidance
GEO Enhancement : Updates content for AI citation potential
Republishing Strategy : Advises on date and promotion tactics

How to Use

Identify Content to Refresh

Find content on [domain] that needs refreshing



Which of my blog posts have lost the most traffic?

Refresh Specific Content

Refresh this article for [current year]: [URL/content]



Update this content to outrank [competitor URL]: [your URL]

Content Refresh Strategy

Create a content refresh strategy for [domain/topic]

Data Sources

See CONNECTORS.md for tool category placeholders.

With ~~analytics + ~~search console + ~~SEO tool connected: Claude can automatically pull historical traffic trends from ~~analytics, fetch impression and ranking data from ~~search console, retrieve keyword position history from ~~SEO tool, and identify content with declining performance. This enables data-driven refresh prioritization.

With manual data only: Ask the user to provide:

Traffic data or screenshots showing performance trends
Ranking screenshots or history for key pages
Content publish dates and last update dates
List of pages the user suspects need refreshing

Proceed with the analysis using provided data. Note in the output which findings are from automated data vs. manual review.

Instructions

When a user requests content refresh help:

CORE-EEAT Quick Score — Identify Weak Dimensions

Before refreshing, run a quick CORE-EEAT assessment to focus effort on the weakest areas. Reference: CORE-EEAT Benchmark

     ### CORE-EEAT Quick Assessment
     
     **Content**: [title or URL]
     **Content Type**: [type]
     
     Rapidly score each dimension (estimate 0-100):
     
     | Dimension | Quick Score | Key Weakness | Refresh Priority |
     |-----------|-----------|--------------|-----------------|
     | C — Contextual Clarity | [X]/100 | [main issue] | 🔴/🟡/🟢 |
     | O — Organization | [X]/100 | [main issue] | 🔴/🟡/🟢 |
     | R — Referenceability | [X]/100 | [main issue] | 🔴/🟡/🟢 |
     | E — Exclusivity | [X]/100 | [main issue] | 🔴/🟡/🟢 |
     | Exp — Experience | [X]/100 | [main issue] | 🔴/🟡/🟢 |
     | Ept — Expertise | [X]/100 | [main issue] | 🔴/🟡/🟢 |
     | A — Authority | [X]/100 | [main issue] | 🔴/🟡/🟢 |
     | T — Trust | [X]/100 | [main issue] | 🔴/🟡/🟢 |
     
     **Weakest Dimensions** (focus refresh here):
     1. [Dimension] — [what needs fixing]
     2. [Dimension] — [what needs fixing]
     
     **Refresh Strategy**: Focus on 🔴 dimensions first, then 🟡.
     
     _For full 80-item audit, use [content-quality-auditor](../../cross-cutting/content-quality-auditor/)_

2. Identify Content Refresh Candidates

     ## Content Refresh Analysis
     
     ### Refresh Candidate Identification
     
     **Criteria for Content Refresh**:
     - Published more than 6 months ago
     - Contains dated information (years, statistics)
     - Declining traffic trend
     - Lost keyword rankings
     - Outdated references or broken links
     - Missing topics competitors now cover
     - No GEO optimization
     
     ### Content Audit Results
     
     | Content | Published | Last Updated | Traffic Trend | Priority |
     |---------|-----------|--------------|---------------|----------|
     | [Title 1] | [date] | [date] | ↓ -45% | 🔴 High |
     | [Title 2] | [date] | Never | ↓ -30% | 🔴 High |
     | [Title 3] | [date] | [date] | ↓ -20% | 🟡 Medium |
     | [Title 4] | [date] | [date] | → 0% | 🟡 Medium |
     
     ### Refresh Prioritization Matrix

High Traffic + High Decline = 🔴 Refresh Immediately High Traffic + Low Decline = 🟡 Schedule Refresh Low Traffic + High Decline = 🟡 Evaluate & Decide Low Traffic + Low Decline = 🟢 Low Priority

Analyze Individual Content for Refresh

## Content Refresh Analysis: [Title]

**URL**: [URL]
**Published**: [date]
**Last Updated**: [date]
**Word Count**: [X]

### Performance Metrics

| Metric | 6 Mo Ago | Current | Change |
|--------|----------|---------|--------|
| Organic Traffic | [X]/mo | [X]/mo | [+/-X]% |
| Avg Position | [X] | [X] | [+/-X] |
| Impressions | [X] | [X] | [+/-X]% |
| CTR | [X]% | [X]% | [+/-X]% |

### Keywords Analysis

| Keyword | Old Position | Current Position | Change |
|---------|--------------|------------------|--------|
| [kw 1] | [X] | [X] | ↓ [X] |
| [kw 2] | [X] | [X] | ↓ [X] |
| [kw 3] | [X] | [X] | ↓ [X] |

### Why This Content Needs Refresh

1. **Outdated information**: [specific examples]
2. **Competitive gap**: [what competitors added]
3. **Missing topics**: [new subtopics to cover]
4. **SEO issues**: [current optimization problems]
5. **GEO potential**: [AI citation opportunities]

Identify Specific Updates Needed

## Refresh Requirements

### Outdated Elements

| Element | Current | Update Needed |
|---------|---------|---------------|
| Year references | "[old year]" | Update to [current year] |
| Statistics | "[old stat]" | Find current data |
| Tool mentions | "[old tool]" | Add newer tools |
| Links | [X] broken | Fix or replace |
| Screenshots | Outdated UI | Recapture |

### Missing Information

**Topics competitors now cover that you don't**:

| Topic | Competitor Coverage | Words Needed | Priority |
|-------|---------------------|--------------|----------|
| [Topic 1] | 3/5 competitors | ~300 words | High |
| [Topic 2] | 2/5 competitors | ~200 words | Medium |
| [Topic 3] | 4/5 competitors | ~400 words | High |

### SEO Updates Needed

- [ ] Update title tag with current year
- [ ] Refresh meta description
- [ ] Add new H2 sections for [topics]
- [ ] Update internal links to newer content
- [ ] Add FAQ section for featured snippets
- [ ] Refresh images and add new alt text

### GEO Updates Needed

- [ ] Add clear definition at start
- [ ] Include quotable statistics with sources
- [ ] Add Q&A formatted sections
- [ ] Update sources with current citations
- [ ] Create standalone factual statements

Reference : See references/refresh-templates.md for the full refresh plan template (Step 5).

Write Refresh Content — Updated introduction, new sections, refreshed statistics, new FAQ section

Reference : See references/refresh-templates.md for the refresh content writing template (Step 6).

Optimize for GEO During Refresh — Clear definitions, quotable statements, Q&A sections, updated citations

Reference : See references/refresh-templates.md for the GEO enhancement template (Step 7).

Generate Republishing Strategy — Date strategy (update/add "last updated"/keep original), technical implementation, promotion plan

Reference : See references/refresh-templates.md for the republishing strategy template (Step 8).

Create Refresh Report — Summary of changes, updates completed, expected outcomes, next review date

Reference : See references/refresh-templates.md for the refresh report template (Step 9).

Validation Checkpoints

Input Validation

Target content URL or title clearly identified
Historical performance data available (traffic trends, rankings)
Content publish/update dates known
If comparing to competitors, competitor URLs provided

Output Validation

Every recommendation cites specific data points (not generic advice)
Outdated elements identified with specific examples and replacement data
All suggested additions include word counts and section locations
Source of each data point clearly stated (~~analytics data, ~~search console, ~~SEO tool, user-provided, or estimated)

Example

Reference : See references/refresh-example.md for a full worked example (cloud hosting refresh) and the comprehensive content refresh checklist.

Tips for Success

Prioritize by ROI - Refresh high-potential content first
Don't just add dates - Make substantial improvements
Beat competitors - Add what they have and more
Track results - Monitor ranking changes post-refresh
Schedule regular audits - Check content health quarterly
Optimize for GEO - Every refresh is a GEO opportunity

Reference data : For content decay signal taxonomy, lifecycle stages, refresh vs. rewrite decision framework, and update strategy by content type, see references/content-decay-signals.md.

Reference Materials

Content Decay Signals — Decay indicators, lifecycle stages, and refresh triggers by content type
Refresh Templates — Detailed output templates for steps 5-9 (refresh plan, content writing, GEO enhancement, republishing, report)
Refresh Example & Checklist — Full worked example and pre/post-refresh checklist

Related Skills

content-gap-analysis — Find what to add
seo-content-writer — Write new sections
geo-content-optimizer — Enhance for AI
on-page-seo-auditor — Audit refreshed content
content-quality-auditor — Full 80-item CORE-EEAT audit

Weekly Installs

814

Repository

aaron-he-zhu/se…e-skills

GitHub Stars

373

First Seen

Jan 23, 2026

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Installed on

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kimi-cli639

Create Refresh Plan — Structural changes, content additions, statistics/links/images to update

内容刷新器 - SEO内容优化工具，自动更新旧内容提升排名

🇨🇳中文介绍

内容刷新器

相关 Skills

何时使用此技能

此技能的作用

使用方法

识别需要刷新的内容

刷新特定内容

内容刷新策略

数据源

使用说明

验证检查点

输入验证

输出验证

示例

成功秘诀

参考资料

相关技能