email-sequence by anthropics/knowledge-work-plugins
npx skills add https://github.com/anthropics/knowledge-work-plugins --skill email-sequence如果您看到不熟悉的占位符或需要检查连接了哪些工具,请参阅 CONNECTORS.md。
为任何生命周期或营销活动用例设计和起草完整的邮件序列,包含完整的文案、时间安排、分支逻辑和性能基准。
用户运行 /email-sequence 或要求创建、设计、构建或起草邮件序列、滴灌营销活动、培育流程或新用户引导系列。
从用户处收集以下信息。如果未提供,请在继续之前询问:
在起草任何邮件之前,定义整体序列架构:
广告位招租
在这里展示您的产品或服务
触达数万 AI 开发者,精准高效
为序列中的每封邮件生成:
定义序列的流程控制:
根据序列类型提供预期基准,以便用户设定目标:
| 指标 | 新用户引导 | 潜在客户培育 | 重新互动 | 赢回客户 |
|---|---|---|---|---|
| 打开率 | 50-70% | 20-30% | 15-25% | 15-20% |
| 点击率 | 10-20% | 3-7% | 2-5% | 2-4% |
| 转化率 | 15-30% | 2-5% | 3-8% | 1-3% |
| 退订率 | <0.5% | <0.5% | 1-2% | 1-3% |
如果用户提供了相关背景信息,请根据行业和受众调整基准。
将这些作为起始框架。根据用户的目标和受众调整长度和内容。
新用户引导(14-21 天内 5-7 封邮件): 欢迎并设定期望 -- 快速展示价值的胜利 -- 核心功能深入介绍 -- 高级功能或集成 -- 社会证明和社区 -- 检查并请求反馈 -- 升级提示或后续步骤
潜在客户培育(3-4 周内 4-6 封邮件): 价值优先的教育内容 -- 痛点识别 -- 带有证明的解决方案定位 -- 社会证明和成果 -- 温和的行动号召(试用、演示、资源) -- 直接行动号召(购买、预约、注册)
重新互动(10-14 天内 3-4 封邮件): “我们想念您”并附上引人注目的回归理由 -- 价值提醒,强调他们错过了什么 -- 激励或独家优惠 -- 最后机会并附上明确截止日期
赢回客户(30 天内 3-5 封邮件): 友好地询问出了什么问题 -- 自他们离开后有什么新变化 -- 回归的特殊优惠或激励 -- 反馈请求(即使他们不回来) -- 最终告别并敞开大门
产品发布(2-3 周内 4-6 封邮件): 预告或预先宣布 -- 包含完整详情的发布公告 -- 功能亮点或使用案例 -- 社会证明和早期成果 -- 限时优惠或奖励 -- 最后机会或提醒
活动跟进(7-10 天内 3-4 封邮件): 感谢并附上关键要点或录音 -- 活动资源汇总 -- 相关优惠或后续步骤 -- 反馈调查
升级/追加销售(2-3 周内 3-5 封邮件): 使用里程碑或成功庆祝 -- 他们遇到的功能差距或限制 -- 带有证明的升级好处 -- 限时激励 -- 计划的直接比较
教育滴灌(4-6 周内 5-8 封邮件): 介绍以及他们将学到什么 -- 第 1 课:基础概念 -- 第 2 课:中级概念 -- 第 3 课:高级概念 -- 实际应用或练习 -- 资源汇总 -- 毕业和后续步骤
呈现完整的序列,包含以下部分:
---|---|---|---|---|---
每封邮件包含主题行选项、预览文本、目的、正文文案、行动号召、时间安排和细分说明。
一个基于文本的图表,显示邮件流、分支路径和退出点。使用清晰的格式,例如:
[触发] --> 邮件 1 (第 0 天)
|
已打开? --是--> 邮件 2 (第 3 天)
| |
否 点击了行动号召? --是--> [退出:已转化]
| |
v 否
邮件 1b (第 2 天) |
| v
+--------> 邮件 3 (第 7 天)
|
v
邮件 4 (第 10 天)
|
[退出:序列完成]
所有条件、退出和抑制的摘要,以参考列表形式呈现。
询问:“您是否希望我:
每周安装量
188
仓库
GitHub 星标
10.3K
首次出现
11 天前
安全审计
安装于
gemini-cli180
codex179
cursor179
opencode179
amp178
cline178
If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.
Design and draft complete email sequences with full copy, timing, branching logic, and performance benchmarks for any lifecycle or campaign use case.
User runs /email-sequence or asks to create, design, build, or draft an email sequence, drip campaign, nurture flow, or onboarding series.
Gather the following from the user. If not provided, ask before proceeding:
Sequence type — one of:
Goal — what the sequence should achieve (e.g., activate new users, convert leads to customers, reduce churn, drive event attendance, upsell to a higher tier)
Audience — who receives this sequence, what stage they are at, and any relevant segmentation details (role, industry, behavior triggers, lifecycle stage)
Number of emails (optional) — if not specified, recommend a count based on the sequence type using the templates in the Sequence Type Templates section below
Timing/cadence preferences (optional) — desired spacing between emails (e.g., "every 3 days", "weekly", "aggressive first week then taper off")
Brand voice — if configured in local settings, apply automatically and inform the user. If not configured, ask: "Do you have brand voice guidelines I should follow? If not, I'll use a clear, conversational professional tone."
Additional context (optional):
Before drafting any emails, define the overall sequence architecture:
For each email in the sequence, produce:
Define the flow control for the sequence:
Provide expected benchmarks based on the sequence type so the user can set targets:
| Metric | Onboarding | Lead Nurture | Re-engagement | Win-back |
|---|---|---|---|---|
| Open rate | 50-70% | 20-30% | 15-25% | 15-20% |
| Click-through rate | 10-20% | 3-7% | 2-5% | 2-4% |
| Conversion rate | 15-30% | 2-5% | 3-8% | 1-3% |
| Unsubscribe rate | <0.5% | <0.5% | 1-2% | 1-3% |
Adjust benchmarks based on industry and audience if the user has provided that context.
Use these as starting frameworks. Adapt length and content based on the user's goal and audience.
Onboarding (5-7 emails over 14-21 days): Welcome and set expectations -- Quick win to demonstrate value -- Core feature deep dive -- Advanced feature or integration -- Social proof and community -- Check-in and feedback request -- Upgrade prompt or next steps
Lead Nurture (4-6 emails over 3-4 weeks): Value-first educational content -- Pain point identification -- Solution positioning with proof -- Social proof and results -- Soft CTA (trial, demo, resource) -- Direct CTA (buy, book, sign up)
Re-engagement (3-4 emails over 10-14 days): "We miss you" with a compelling reason to return -- Value reminder highlighting what they are missing -- Incentive or exclusive offer -- Last chance with clear deadline
Win-back (3-5 emails over 30 days): Friendly check-in asking what went wrong -- What is new since they left -- Special offer or incentive to return -- Feedback request (even if they do not come back) -- Final goodbye with door open
Product Launch (4-6 emails over 2-3 weeks): Teaser or pre-announcement -- Launch announcement with full details -- Feature spotlight or use case -- Social proof and early results -- Limited-time offer or bonus -- Last chance or reminder
Event Follow-up (3-4 emails over 7-10 days): Thank you with key takeaways or recordings -- Resource roundup from the event -- Related offer or next step -- Feedback survey
Upgrade/Upsell (3-5 emails over 2-3 weeks): Usage milestone or success celebration -- Feature gap or limitation they are hitting -- Upgrade benefits with proof -- Limited-time incentive -- Direct comparison of plans
Educational Drip (5-8 emails over 4-6 weeks): Introduction and what they will learn -- Lesson 1: foundational concept -- Lesson 2: intermediate concept -- Lesson 3: advanced concept -- Practical application or exercise -- Resource roundup -- Graduation and next steps
Present the complete sequence with the following sections:
---|---|---|---|---|---
Each email with subject line options, preview text, purpose, body copy, CTA, timing, and segment notes.
A text-based diagram showing the email flow, branching paths, and exit points. Use a clear format such as:
[Trigger] --> Email 1 (Day 0)
|
Opened? --Yes--> Email 2 (Day 3)
| |
No Clicked CTA? --Yes--> [EXIT: Converted]
| |
v No
Email 1b (Day 2) |
| v
+--------> Email 3 (Day 7)
|
v
Email 4 (Day 10)
|
[EXIT: Sequence complete]
Summary of all conditions, exits, and suppressions in a reference list.
Ask: "Would you like me to:
Weekly Installs
188
Repository
GitHub Stars
10.3K
First Seen
11 days ago
Security Audits
Gen Agent Trust HubPassSocketPassSnykPass
Installed on
gemini-cli180
codex179
cursor179
opencode179
amp178
cline178
营销心理学与心智模型应用指南 | 提升营销决策与客户行为理解
40,600 周安装