UTM 构建器：营销活动链接跟踪工具，生成规范 UTM 参数

utm-builder by manojbajaj95/claude-gtm-plugin

103 周安装量

29 GitHub Stars

GitHub

安装命令

npx skills add https://github.com/manojbajaj95/claude-gtm-plugin --skill utm-builder

自动化数据分析营销

🇨🇳中文介绍

UTM 构建器

为营销活动生成一致、组织有序的 UTM 跟踪链接。

UTM 参数

参数	是否必需	用途	示例
`utm_source`	是	流量来源	google, linkedin, newsletter
`utm_medium`	是	营销媒介	cpc, email, social, organic
`utm_campaign`	是	活动名称	spring-sale-2025
`utm_term`

广告位招租

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来源值（小写，无空格）

付费：
  - google
  - linkedin
  - meta (facebook + instagram)
  - tiktok
  - twitter
  - bing

自然社交：
  - linkedin-organic
  - twitter-organic
  - facebook-organic

邮件：
  - mailchimp
  - hubspot
  - sendgrid
  - newsletter

引荐：
  - partner-{name}
  - affiliate-{name}
  - referral

付费：
  - cpc (cost per click)
  - cpm (cost per impression)
  - display
  - video
  - retargeting

自然：
  - organic
  - social
  - referral

直接：
  - email
  - sms
  - push

内容：
  - blog
  - pr
  - podcast
  - webinar

格式：{date}-{name}-{segment}

示例：
  - 2025-03-spring-promo
  - 2025-q1-product-launch
  - 2025-04-webinar-ai-trends
  - 2025-03-ebook-marketing-guide
  - evergreen-demo-request

为以下内容创建 UTM 链接：
URL：https://example.com/pricing
活动：LinkedIn 上的春季促销

https://example.com/pricing?utm_source=linkedin&utm_medium=cpc&utm_campaign=2025-03-spring-promo

为多渠道活动创建 UTM 链接：
URL：https://example.com/demo
活动：Q2 产品发布

渠道：
- Google 搜索广告
- LinkedIn 赞助内容
- 邮件通讯
- Twitter 自然帖子

═══════════════════════════════════════════════════════════════
活动：Q2 产品发布
基础 URL：https://example.com/demo
日期：2025-Q2
═══════════════════════════════════════════════════════════════

GOOGLE 搜索广告：
──────────────────────────────────────────────────────────────
https://example.com/demo?utm_source=google&utm_medium=cpc&utm_campaign=2025-q2-product-launch&utm_term={keyword}

使用 {keyword} 占位符进行动态关键词插入。

LINKEDIN 赞助内容：
──────────────────────────────────────────────────────────────
变体 A（图片）：
https://example.com/demo?utm_source=linkedin&utm_medium=cpc&utm_campaign=2025-q2-product-launch&utm_content=image-a

变体 B（视频）：
https://example.com/demo?utm_source=linkedin&utm_medium=cpc&utm_campaign=2025-q2-product-launch&utm_content=video-b

邮件通讯：
──────────────────────────────────────────────────────────────
页头 CTA：
https://example.com/demo?utm_source=newsletter&utm_medium=email&utm_campaign=2025-q2-product-launch&utm_content=header-cta

页脚 CTA：
https://example.com/demo?utm_source=newsletter&utm_medium=email&utm_campaign=2025-q2-product-launch&utm_content=footer-cta

TWITTER 自然帖子：
──────────────────────────────────────────────────────────────
https://example.com/demo?utm_source=twitter-organic&utm_medium=social&utm_campaign=2025-q2-product-launch

═══════════════════════════════════════════════════════════════
跟踪电子表格
═══════════════════════════════════════════════════════════════
| 渠道 | 来源 | 媒介 | 活动 | 内容 | 完整 URL |
|---------|--------|--------|----------|---------|----------|
| Google | google | cpc | 2025-q2-product-launch | - | [url] |
| LinkedIn | linkedin | cpc | 2025-q2-product-launch | image-a | [url] |
| LinkedIn | linkedin | cpc | 2025-q2-product-launch | video-b | [url] |
| Email | newsletter | email | 2025-q2-product-launch | header-cta | [url] |
| Email | newsletter | email | 2025-q2-product-launch | footer-cta | [url] |
| Twitter | twitter-organic | social | 2025-q2-product-launch | - | [url] |

为两个落地页创建 A/B 测试的 UTM 链接：
URL A：https://example.com/landing-v1
URL B：https://example.com/landing-v2
活动：主页改版测试
渠道：Google Ads

变体 A（对照组）：
https://example.com/landing-v1?utm_source=google&utm_medium=cpc&utm_campaign=2025-03-homepage-test&utm_content=control-v1

变体 B（实验组）：
https://example.com/landing-v2?utm_source=google&utm_medium=cpc&utm_campaign=2025-03-homepage-test&utm_content=treatment-v2

跟踪说明：
在 Google Analytics 中比较转化率：
获取 → 流量获取 → 按 utm_content 筛选

使用 ValueTrack 参数进行动态插入：
- {keyword} - 搜索关键词
- {matchtype} - 匹配类型 (e, p, b)
- {device} - 设备 (m, t, c)
- {adposition} - 广告位置

示例：
?utm_source=google&utm_medium=cpc&utm_campaign=brand&utm_term={keyword}&utm_content={adposition}

使用 LinkedIn 宏：
- {{CAMPAIGN_NAME}}
- {{CREATIVE_NAME}}
- {{CAMPAIGN_GROUP_NAME}}

注意：LinkedIn 会自动附加一些跟踪参数；请谨慎结合使用。

Meta (Facebook/Instagram)

在广告设置中使用 URL 参数：
- {{ad.name}}
- {{adset.name}}
- {{campaign.name}}

示例：
?utm_source=meta&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_content={{ad.name}}

HubSpot 会自动识别 UTM 参数。
确保与 HubSpot 活动命名保持一致。

最佳实践：
- 首先创建 HubSpot 活动
- 在 utm_campaign 中使用确切的活动名称
- 用相同的活动标记所有资产（邮件、页面、广告）

对于社交媒体，使用能保留 UTM 的 URL 缩短器：

Bitly - 跟踪点击，保留 UTM
Rebrandly - 自定义品牌域名
Short.io - 团队功能

生成完整的 UTM URL
使用 Bitly 缩短
在社交帖子中使用短链接
UTM 参数仍可在 Google Analytics 中跟踪

错误	问题	解决方案
大小写不一致	在 GA 中创建重复的活动	始终使用小写
参数中包含空格	破坏 URL	使用连字符或下划线
缺少 utm_medium	渠道归因不准确	始终包含媒介
通用活动名称	难以分析	使用日期 + 描述性名称
未记录	丢失跟踪上下文	维护电子表格
重复的 utm_source	报告混乱	标准化命名

全部小写（无混合大小写）
无空格（使用连字符）
团队间命名一致
活动包含日期前缀
媒介与渠道类型匹配
内容区分变体
在跟踪电子表格中记录

启动后，在 GA4 中验证：

转到报告 → 获取 → 流量获取
添加次要维度：会话来源/媒介
按活动名称筛选
确认数据是否正确填充

通讯：
?utm_source=newsletter&utm_medium=email&utm_campaign={date}-{topic}&utm_content={position}

滴灌序列：
?utm_source=hubspot&utm_medium=email&utm_campaign={sequence-name}&utm_content=email-{number}

交易型：
?utm_source=transactional&utm_medium=email&utm_campaign=order-confirmation

自然帖子：
?utm_source={platform}-organic&utm_medium=social&utm_campaign={date}-{topic}

付费社交：
?utm_source={platform}&utm_medium=cpc&utm_campaign={date}-{campaign}&utm_content={creative-name}

博客文章：
?utm_source=blog&utm_medium=organic&utm_campaign={post-slug}

客座文章：
?utm_source={publication}&utm_medium=referral&utm_campaign=guest-post-{date}

播客：
?utm_source={podcast-name}&utm_medium=podcast&utm_campaign={episode}

联合营销：
?utm_source=partner-{name}&utm_medium=referral&utm_campaign={joint-campaign}

联盟营销：
?utm_source=affiliate-{name}&utm_medium=referral&utm_campaign=affiliate-program

与以下工具配合良好：

analytics-interpretation - 分析 UTM 表现
marketing-demand-acquisition - 跟踪付费活动投资回报率
social-media-analyzer - 衡量社交活动结果
email-template-generator - 为邮件活动添加跟踪

🇺🇸English

UTM Builder

Generate consistent, well-organized UTM tracking links for marketing campaigns.

UTM Parameters

Parameter	Required	Purpose	Example
`utm_source`	Yes	Traffic source	google, linkedin, newsletter
`utm_medium`	Yes	Marketing medium	cpc, email, social, organic
`utm_campaign`	Yes	Campaign name	spring-sale-2025
`utm_term`	No	Paid search keywords	project+management
`utm_content`	No	Differentiate variants	cta-button, hero-image

Naming Conventions

Recommended Format

utm_source:    {platform}
utm_medium:    {channel-type}
utm_campaign:  {yyyy-mm}-{campaign-name}
utm_term:      {keyword} (paid search only)
utm_content:   {ad-variant}-{placement}

Source Values (lowercase, no spaces)

Paid:
  - google
  - linkedin
  - meta (facebook + instagram)
  - tiktok
  - twitter
  - bing

Organic Social:
  - linkedin-organic
  - twitter-organic
  - facebook-organic

Email:
  - mailchimp
  - hubspot
  - sendgrid
  - newsletter

Referral:
  - partner-{name}
  - affiliate-{name}
  - referral

Medium Values

Paid:
  - cpc (cost per click)
  - cpm (cost per impression)
  - display
  - video
  - retargeting

Organic:
  - organic
  - social
  - referral

Direct:
  - email
  - sms
  - push

Content:
  - blog
  - pr
  - podcast
  - webinar

Campaign Naming

Format: {date}-{name}-{segment}

Examples:
  - 2025-03-spring-promo
  - 2025-q1-product-launch
  - 2025-04-webinar-ai-trends
  - 2025-03-ebook-marketing-guide
  - evergreen-demo-request

How to Use

Single URL

Create a UTM link for:
URL: https://example.com/pricing
Campaign: Spring promotion on LinkedIn

Output :

https://example.com/pricing?utm_source=linkedin&utm_medium=cpc&utm_campaign=2025-03-spring-promo

Bulk Generation

Create UTM links for a multi-channel campaign:
URL: https://example.com/demo
Campaign: Q2 Product Launch

Channels:
- Google Search Ads
- LinkedIn Sponsored Content
- Email newsletter
- Twitter organic post

Output :

═══════════════════════════════════════════════════════════════
CAMPAIGN: Q2 Product Launch
BASE URL: https://example.com/demo
DATE: 2025-Q2
═══════════════════════════════════════════════════════════════

GOOGLE SEARCH ADS:
──────────────────────────────────────────────────────────────
https://example.com/demo?utm_source=google&utm_medium=cpc&utm_campaign=2025-q2-product-launch&utm_term={keyword}

Use {keyword} placeholder for dynamic keyword insertion.

LINKEDIN SPONSORED:
──────────────────────────────────────────────────────────────
Variant A (Image):
https://example.com/demo?utm_source=linkedin&utm_medium=cpc&utm_campaign=2025-q2-product-launch&utm_content=image-a

Variant B (Video):
https://example.com/demo?utm_source=linkedin&utm_medium=cpc&utm_campaign=2025-q2-product-launch&utm_content=video-b

EMAIL NEWSLETTER:
──────────────────────────────────────────────────────────────
Header CTA:
https://example.com/demo?utm_source=newsletter&utm_medium=email&utm_campaign=2025-q2-product-launch&utm_content=header-cta

Footer CTA:
https://example.com/demo?utm_source=newsletter&utm_medium=email&utm_campaign=2025-q2-product-launch&utm_content=footer-cta

TWITTER ORGANIC:
──────────────────────────────────────────────────────────────
https://example.com/demo?utm_source=twitter-organic&utm_medium=social&utm_campaign=2025-q2-product-launch

═══════════════════════════════════════════════════════════════
TRACKING SPREADSHEET
═══════════════════════════════════════════════════════════════
| Channel | Source | Medium | Campaign | Content | Full URL |
|---------|--------|--------|----------|---------|----------|
| Google | google | cpc | 2025-q2-product-launch | - | [url] |
| LinkedIn | linkedin | cpc | 2025-q2-product-launch | image-a | [url] |
| LinkedIn | linkedin | cpc | 2025-q2-product-launch | video-b | [url] |
| Email | newsletter | email | 2025-q2-product-launch | header-cta | [url] |
| Email | newsletter | email | 2025-q2-product-launch | footer-cta | [url] |
| Twitter | twitter-organic | social | 2025-q2-product-launch | - | [url] |

A/B Test Links

Create UTM links for A/B testing two landing pages:
URL A: https://example.com/landing-v1
URL B: https://example.com/landing-v2
Campaign: Homepage redesign test
Channel: Google Ads

Output :

VARIANT A (Control):
https://example.com/landing-v1?utm_source=google&utm_medium=cpc&utm_campaign=2025-03-homepage-test&utm_content=control-v1

VARIANT B (Treatment):
https://example.com/landing-v2?utm_source=google&utm_medium=cpc&utm_campaign=2025-03-homepage-test&utm_content=treatment-v2

TRACKING NOTE:
Compare conversion rates in Google Analytics:
Acquisition → Traffic Acquisition → Filter by utm_content

Platform-Specific Tips

Google Ads

Use ValueTrack parameters for dynamic insertion:
- {keyword} - Search keyword
- {matchtype} - Match type (e, p, b)
- {device} - Device (m, t, c)
- {adposition} - Ad position

Example:
?utm_source=google&utm_medium=cpc&utm_campaign=brand&utm_term={keyword}&utm_content={adposition}

LinkedIn Ads

Use LinkedIn macros:
- {{CAMPAIGN_NAME}}
- {{CREATIVE_NAME}}
- {{CAMPAIGN_GROUP_NAME}}

Note: LinkedIn auto-appends some tracking; combine carefully.

Meta (Facebook/Instagram)

Use URL parameters in ad setup:
- {{ad.name}}
- {{adset.name}}
- {{campaign.name}}

Example:
?utm_source=meta&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_content={{ad.name}}

HubSpot Integration

HubSpot auto-recognizes UTM parameters.
Ensure consistency with HubSpot campaign naming.

Best practice:
- Create HubSpot campaign first
- Use exact campaign name in utm_campaign
- Tag all assets (emails, pages, ads) with same campaign

Short URL Integration

For social media, use URL shorteners that preserve UTM:

Bitly - Tracks clicks, preserves UTMs
Rebrandly - Custom branded domains
Short.io - Team features

Example workflow:

Generate full UTM URL
Shorten with Bitly
Use short URL in social posts
UTMs still tracked in Google Analytics

Common Mistakes to Avoid

Mistake	Problem	Solution
Inconsistent capitalization	Creates duplicate campaigns in GA	Always use lowercase
Spaces in parameters	Breaks URL	Use hyphens or underscores
Missing utm_medium	Poor channel attribution	Always include medium
Generic campaign names	Hard to analyze	Use date + descriptive name
Not documenting	Lost tracking context	Maintain spreadsheet
Duplicate utm_source	Confusion in reporting	Standardize naming

UTM Audit

Checklist

All lowercase (no mixed case)
No spaces (use hyphens)
Consistent naming across team
Campaign includes date prefix
Medium matches channel type
Content differentiates variants
Documented in tracking spreadsheet

Analytics Verification

After launching, verify in GA4:

Go to Reports → Acquisition → Traffic acquisition
Add secondary dimension: Session source/medium
Filter by campaign name
Confirm data is populating correctly

Template Library

Email Campaigns

Newsletter:
?utm_source=newsletter&utm_medium=email&utm_campaign={date}-{topic}&utm_content={position}

Drip Sequence:
?utm_source=hubspot&utm_medium=email&utm_campaign={sequence-name}&utm_content=email-{number}

Transactional:
?utm_source=transactional&utm_medium=email&utm_campaign=order-confirmation

Social Media

Organic Post:
?utm_source={platform}-organic&utm_medium=social&utm_campaign={date}-{topic}

Paid Social:
?utm_source={platform}&utm_medium=cpc&utm_campaign={date}-{campaign}&utm_content={creative-name}

Content Marketing

Blog Post:
?utm_source=blog&utm_medium=organic&utm_campaign={post-slug}

Guest Post:
?utm_source={publication}&utm_medium=referral&utm_campaign=guest-post-{date}

Podcast:
?utm_source={podcast-name}&utm_medium=podcast&utm_campaign={episode}

Partnerships

Co-Marketing:
?utm_source=partner-{name}&utm_medium=referral&utm_campaign={joint-campaign}

Affiliate:
?utm_source=affiliate-{name}&utm_medium=referral&utm_campaign=affiliate-program

Integration

Works well with:

analytics-interpretation - Analyze UTM performance
marketing-demand-acquisition - Track paid campaign ROI
social-media-analyzer - Measure social campaign results
email-template-generator - Add tracking to email campaigns

Weekly Installs

Repository

manojbajaj95/cl…m-plugin

GitHub Stars

First Seen

Mar 11, 2026

Security Audits

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Python PDF处理教程：合并拆分、提取文本表格、创建PDF文件

65,000 周安装

UTM 构建器：营销活动链接跟踪工具，生成规范 UTM 参数

🇨🇳中文介绍

UTM 构建器

UTM 参数

相关 Skills

命名规范

推荐格式

来源值（小写，无空格）

媒介值

活动命名

使用方法

单个 URL

批量生成

A/B 测试链接

平台特定提示

Google Ads

LinkedIn Ads

Meta (Facebook/Instagram)

HubSpot 集成

短链接集成

常见错误避免

UTM 审计

检查清单

分析验证

模板库

邮件活动

社交媒体

内容营销

合作伙伴关系

集成

🇺🇸English

UTM Builder

UTM Parameters

Naming Conventions

Recommended Format

Source Values (lowercase, no spaces)

Medium Values

Campaign Naming

How to Use

Single URL

Bulk Generation

A/B Test Links

Platform-Specific Tips

Google Ads

LinkedIn Ads

Meta (Facebook/Instagram)

HubSpot Integration

Short URL Integration

Common Mistakes to Avoid

UTM Audit

Checklist

Analytics Verification

Template Library

Email Campaigns

Social Media

Content Marketing

Partnerships

Integration

最新 Skills