pricing-page-generator by kostja94/marketing-skills
npx skills add https://github.com/kostja94/marketing-skills --skill pricing-page-generator指导定价页面的内容、结构和转化优化。涵盖自助服务计划、企业/联系销售、API/基于用量的定价以及特殊计划(初创企业、教育)。
调用时机:在首次使用时,如有帮助,先以1-2句话说明此技能涵盖的内容及其重要性,然后提供主要输出。在后续使用或用户要求跳过时,直接提供主要输出。
首先检查项目上下文:如果存在 .claude/project-context.md 或 .cursor/project-context.md,请阅读以了解产品、受众和定价策略。
识别:
| 显示公开定价 | 隐藏(仅限联系销售) |
|---|---|
| 自助服务 / 中小企业;标准层级 |
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触达数万 AI 开发者,精准高效
| 企业版;高度定制化 |
| 竞争性市场;透明度构成差异化 | 高端定位;顾问式销售 |
| 简单的定价模式 | 新品类;价值超出潜在客户对成本的预期 |
| 86% 的 B2B 买家希望透明;隐藏定价是主要阻碍因素之一 | 定制部署、SLA、批量;固定价格具有误导性 |
折中方案:"起价"、价格区间或计算器——清晰明了,无需严格承诺。
| 位置 | 受众 | 目的 |
|---|---|---|
| 营销网站 | 未登录访客 | 获客;独立的 /pricing 页面;主导航或页脚 |
| 应用内 / 仪表板 | 已登录用户 | 订阅管理;侧边栏中的"设置" → "账单/订阅";升级/降级、支付 |
营销网站 = 转化;应用内账单 = 留存和计划管理。并非所有网站都需要在导航中显示公开定价——仅面向企业的产品可能将"联系销售"作为主要 CTA。
| 模式 | 用途 |
|---|---|
| 订阅制 | 周期性;月度/年度;大多数 SaaS |
| 免费增值 | 免费层 + 付费;先采用后转化 |
| 按用量 | 按使用付费;API 调用、令牌、积分 |
| 一次性 | 永久许可;某些工具 |
| 混合模式 | 基础费用 + 用量;分层 + 超额 |
| 部分 | 目的 |
|---|---|
| 标题 | 以价值为中心;"简单定价"或以利益为导向 |
| 定价模式选择器 | 月度/年度切换;显示年度节省(15–25%);如适用,提供按用量计算器 |
| 计划比较 | 清晰的表格或卡片;功能比较;每个层级的"最适合" |
| 企业版 / 联系销售 | 独立层级;"联系我们"、"定制定价";SLA、专属支持;批量折扣 |
| API / 用量定价 | 如果是 API 产品:令牌/请求定价;层级(标准/灵活/批量);超额;链接到 /api 或文档 |
| 特殊计划 | 初创企业、教育、非营利组织;链接到初创企业页面或嵌入区块 |
| 常见问题 | 账单、取消、退款、API 限制、企业版 |
| 社会证明 | 客户评价、徽标、"X 家公司信任我们" |
| 行动号召 | 每个计划或统一的"开始使用";企业版使用"联系销售" |
| 保证 | 退款保证、免费试用、无需信用卡 |
| 比较 | 与替代方案的简要价格对比;链接到替代方案页面 |
| 场景 | 用途 |
|---|---|
| 企业版 | 独立层级;"联系销售"、"定制定价";SLA、专属支持、批量折扣 |
| API / 按用量 | 令牌/请求定价;层级(标准/灵活/批量);超额;链接到 API 页面或文档 |
| 混合模式 | 基础订阅 + 用量;清晰地显示基础费用 + 超额费用 |
每周安装数
213
代码仓库
GitHub Stars
239
首次出现
2026年3月1日
安全审计
安装于
kimi-cli195
cursor195
gemini-cli194
codex194
github-copilot194
opencode194
Guides pricing page content, structure, and conversion optimization. Covers self-serve plans, enterprise/contact sales, API/usage-based pricing, and special programs (startups, education).
When invoking : On first use , if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and pricing strategy.
Identify:
| Show public pricing | Hide (contact sales only) |
|---|---|
| Self-serve / SMB; standard tiers | Enterprise; highly customized |
| Competitive market; transparency differentiates | Premium positioning; consultative sales |
| Simple pricing model | New category; value exceeds cost in prospect's mind |
| 86% of B2B buyers want transparency; hidden pricing is a top deterrent | Custom deployments, SLA, volume; fixed price misleading |
Middle ground : "Starting from," price ranges, or calculator—clarity without rigid commitment.
| Location | Audience | Purpose |
|---|---|---|
| Marketing site | Unlogged visitors | Acquisition; standalone /pricing page; main nav or footer |
| In-app / Dashboard | Logged-in users | Subscription management; Settings → Billing/Subscription in sidebar; upgrade/downgrade, payment |
Marketing site = conversion; In-app billing = retention and plan management. Not all sites need public pricing in nav—enterprise-only products may use "Contact sales" as primary CTA.
| Model | Use |
|---|---|
| Subscription | Recurring; monthly/annual; most SaaS |
| Freemium | Free tier + paid; adoption then conversion |
| Usage-based | Pay per use; API calls, tokens, credits |
| One-time | Perpetual license; some tools |
| Hybrid | Base + usage; tiered + overage |
| Section | Purpose |
|---|---|
| Headline | Value-focused; "Simple pricing" or benefit-led |
| Pricing model selector | Monthly/annual toggle; show annual savings (15–25%); usage-based calculator if applicable |
| Plan comparison | Clear table or cards; feature comparison; "Best for" per tier |
| Enterprise / Contact sales | Separate tier; "Contact us," "Custom pricing"; SLA, dedicated support; volume discount |
| API / Usage pricing | If API product: token/request pricing; tiers (Standard/Flex/Batch); overage; link to /api or docs |
| Special programs | Startups, education, nonprofit; link to startups-page or embed block |
| FAQ | Billing, cancellation, refunds, API limits, enterprise |
| Social proof | Testimonials, logos, "X companies trust us" |
| CTA | Per plan or unified "Get started"; "Contact sales" for enterprise |
| Scenario | Use |
|---|---|
| Enterprise | Separate tier; "Contact sales," "Custom pricing"; SLA, dedicated support, volume discount |
| API / Usage-based | Token/request pricing; tier (Standard/Flex/Batch); overage; link to api-page or docs |
| Hybrid | Base subscription + usage; show base + overage clearly |
Weekly Installs
213
Repository
GitHub Stars
239
First Seen
Mar 1, 2026
Security Audits
Gen Agent Trust HubPassSocketPassSnykPass
Installed on
kimi-cli195
cursor195
gemini-cli194
codex194
github-copilot194
opencode194
内容策略指南:如何规划可搜索与可分享内容,驱动流量与潜在客户
39,800 周安装
| Guarantee | Money-back, free trial, no credit card |
| Comparison | Brief price vs alternatives; link to alternatives-page |