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重要前提
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商业战略管理框架：SWOT、PESTEL、波特五力等战略分析工具与决策制定指南
manage-business-strategy by thepexcel/agent-skills
安装命令
npx skills add https://github.com/thepexcel/agent-skills --skill manage-business-strategy🇨🇳中文介绍
商业管理框架
用于商业分析、规划和执行的战略工具包。
快速开始
- 识别需求 → 你要解决什么问题？
- 选择类别 → 使用下面的决策树
- 应用框架 → 遵循分步说明
- 记录输出 → 结构化的见解
框架选择（决策树）
What do you need?
│
├─ Analyze situation
│ ├─ Internal factors → SWOT (strengths/weaknesses)
│ ├─ External macro → PESTEL
│ ├─ Industry competition → Porter's 5 Forces
│ └─ Comprehensive → SWOT + PESTEL + Porter's
│
├─ Make a decision
│ ├─ Compare 2-5 options → Decision Matrix
│ ├─ Multiple weighted criteria → Weighted Scoring
│ └─ vs baseline/current → Pugh Matrix
│
├─ Set goals
│ ├─ Team/Company level → OKR
│ ├─ Individual/Project → SMART Goals
│ └─ Multi-perspective → Balanced Scorecard
│
├─ Plan growth
│ ├─ Market/Product expansion → Ansoff Matrix
│ ├─ Portfolio prioritization → BCG Matrix
│ ├─ Create new market → Blue Ocean Strategy
│ └─ Innovation horizons → McKinsey 3 Horizons
│
├─ Analyze competition
│ ├─ Current vs desired → Gap Analysis
│ ├─ Competitor positions → Strategic Group Mapping
│ └─ Customer-Company-Competitor → 3C Analysis
│
├─ Change organization
│ ├─ Simple/Fast change → Lewin (3 stages)
│ ├─ Complex/Long-term → Kotter (8 steps)
│ └─ People-focused → ADKAR
│
├─ Understand customers
│ ├─ Who they are → Customer Persona
│ ├─ Their experience → Customer Journey Map
│ ├─ Market targeting → STP (Segmentation-Targeting-Positioning)
│ └─ Marketing mix → 4Ps
│
├─ Manage risk/stakeholders
│ ├─ Risk prioritization → Risk Matrix
│ └─ Stakeholder engagement → Power-Interest Grid
│
├─ Design business model → Use `business-model` skill
│
└─ Solve problems → Use `problem-solving` skill
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