keyword-research by kostja94/marketing-skills
npx skills add https://github.com/kostja94/marketing-skills --skill keyword-research指导 SEO 关键词研究:寻找目标关键词、评估难度、理解搜索意图并构建主题地图。约 95% 的关键词每月搜索量少于 10 次;低搜索量、高意图的术语通常能更快获得排名和转化。
调用时机:在首次使用时,如果合适,用 1-2 句话介绍此技能涵盖的内容及其重要性,然后提供主要输出。在后续使用或用户要求跳过时,直接进入主要输出。
首先检查项目上下文: 如果存在 .claude/project-context.md 或 .cursor/project-context.md,请阅读以了解产品、受众和定位。
识别:
| 方法 | 目的 |
|---|---|
| 用户视角 | 用户的痛点是什么?他们会搜索什么?从产品上下文中获取客户语言 |
广告位招租
在这里展示您的产品或服务
触达数万 AI 开发者,精准高效
| 相关关键词、问题、建议;Google 自动补全、PAA、相关搜索 |
| 竞争对手反向分析 | 分析竞争对手的标题、H1、URL;识别他们排名的主题;寻找差距(排名第 4-10 位 = 机会)——参见 competitor-research |
| Google PAA | "People Also Ask" 和 "Related Searches";来自真实用户行为的高价值信号 |
| 从文章中提取 | 审核现有内容时:从标题、H1、H2、元关键词、前 100 个词中提取种子关键词;然后搜索 "[主要关键词]" 或 "[主要关键词] 相关关键词" 以寻找机会;如果知道竞争对手,可使用 "[主要关键词]" site:competitor.com |
Google 自动补全反映了真实的用户搜索;只有查询具有实际流量时才会显示建议。免费;通常能发现关键词工具遗漏的低搜索量长尾词。约 70% 的搜索流量来自长尾词;竞争较低,转化率较高。
字母表方法(种子词 + 空格 + 字母):
keyword a, keyword b, ... keyword zSEO a -> "SEO audit," "SEO agency";SEO b -> "SEO basics," "SEO best practices"位置变体(种子词在不同位置):
a keyword, b keyword(发现用户在之前添加什么)keyword a, keyword b(最常见;字母表方法)how to keyword a, best keyword for(问题 + 修饰词组合)问题修饰词:
how to keyword, what is keyword, why keyword, when to keyword, keyword vskeyword for beginners, keyword for small business, keyword without为何有效:关键词工具会过滤低搜索量术语;自动补全仅显示具有真实流量的查询。与 PAA 和相关搜索结合使用以获得全面覆盖。按意图(信息型、商业型、交易型)对结果进行分类。
| 意图 | 内容类型 | 示例 |
|---|---|---|
| 信息型 | 博客、指南、FAQ | "how to optimize sitemap" |
| 导航型 | 品牌页面 | "alignify login" |
| 商业型 | 比较、评测 | "SEO tools comparison" |
| 交易型 | 产品、定价 | "best SEO tool pricing" |
修饰词(通常暗示意图):
| 意图 | 修饰词 |
|---|---|
| 信息型 | "how," "what," "why," "guide," "tutorial" |
| 商业型 | "best," "compare," "vs," "review," "top" |
| 交易型 | "buy," "price," "cheap," "coupon," "free shipping" |
| 本地型 | 地点名称 |
SERP 检查:搜索该术语——知识卡片/Wiki → 信息型;产品列表/评测 → 商业型;品牌网站 → 导航型。更宽泛的术语通常显示混合的 SERP。有关功能类型,请参见 serp-features。
| 方法 | 用途 |
|---|---|
| SERP 重叠 | 顶级排名页面重叠的关键词 → 同一聚类 |
| 语义 | 按含义、LSI、相关概念分组 |
| 基于意图 | 按意图分组;如果聚类内意图不同,则分开页面 |
支柱-聚类(将关键词映射到结构):
| 因素 | 考虑 |
|---|---|
| 搜索量 | 月搜索量;通常下限约为 100+/月;小众领域可放宽 |
| 关键词难度 | 新网站以较低的 KD 为目标 |
| CPC | 较高的 CPC 通常意味着更强的商业意图 |
| SERP 功能 | 精选摘要、PAA、零点击;SERP 功能可能无需点击即可满足意图——影响实际流量;参见 serp-features(零点击部分)、featured-snippet |
| 筛选顺序 | 1) 移除不相关的 2) 过滤极低搜索量的 3) 评估可实现性 4) 优先考虑商业/交易型 |
测试定位是否足够清晰以便搜索:
Agent/Copilot 产品:纯原生的 Agent 很难通过 SEO 增长;用户很少搜索 "agent"。首先发布相关功能(例如,销售 Agent 的 CRM、销售机器人)以建立流量,然后将流量引导至 Agent 产品。
关键词研究服务于 SEO 和 Google Ads。协调两个渠道以避免重复、蚕食和浪费支出。
| 数据流 | 用途 |
|---|---|
| keyword-research → google-ads | 关键词列表、聚类、意图;支持性术语(登录、论坛、定价)→ PPC 的否定关键词 |
| google-ads → keyword-research | PPC 转化率、搜索词报告 → SEO 优先级;高转化的 PPC 术语 = 值得进行自然排名 |
| keyword-research → landing-page | 聚类 → 每个意图的专用着陆页;PAA 问题 → FAQ 部分 |
| GSC 自然排名 4+ | 如果你在自然搜索中排名良好,考虑减少/暂停这些术语的 PPC 以避免蚕食 |
用于 SEO 优先级的 PPC 数据:SEO ROI ≈ (自然点击量 × PPC 转化率 × 客户价值) − SEO 成本。使用 PPC 转化数据来验证哪些关键词值得进行自然排名。
| 来源 | 用途 |
|---|---|
| Ahrefs | Keywords Explorer, Site Explorer |
| SEMrush | Keyword Overview, Organic Research |
| GSC | 搜索查询、展示次数、点击次数 |
| GA | 按着陆页划分的流量 |
| PostHog | 功能/搜索使用情况 |
project-context.md| 部分 | 内容 |
|---|---|
| 执行摘要 | 优先级(前 3 名) |
| 关键词概览 | 总关键词数、主要意图、平均 KD、内容差距数量 |
| 关键词列表 | 关键词、搜索量、KD、意图、优先级、目标页面 |
| 关键词映射 | 页面/URL、目标关键词、状态 |
| 内容差距 | 竞争对手排名而你没有的关键词 |
| 行动计划 | 优先级、行动、影响、工作量 |
| 附录 | 搜索意图参考(信息型、商业型、交易型、导航型) |
每周安装量
265
仓库
GitHub 星标数
239
首次出现
2026年3月1日
安全审计
安装于
kimi-cli245
cursor245
gemini-cli244
github-copilot244
codex244
amp244
Guides keyword research for SEO: finding target keywords, assessing difficulty, understanding search intent, and building topical maps. ~95% of keywords get fewer than 10 searches/month; low-volume, high-intent terms often yield faster rankings and conversion.
When invoking : On first use , if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and positioning.
Identify:
| Method | Purpose |
|---|---|
| User perspective | What pain points? What would they search? Customer language from product context |
| Tool expansion | Related keywords, questions, suggestions; Google autocomplete, PAA, Related Searches |
| Competitor reverse | Analyze competitor titles, H1, URL; identify topics they rank for; find gaps (#4–10 = opportunity) — see competitor-research |
| Google PAA | People Also Ask and Related Searches; high-value signals from real user behavior |
| Extract from article | When auditing existing content: extract seed keywords from title, H1, H2s, meta keywords, first 100 words; then search "[primary keyword]" or "[primary keyword] related keywords" for opportunities; use "[primary keyword]" site:competitor.com if competitors known |
Google autocomplete reflects real user searches; suggestions only appear if queries have actual traffic. Free; often uncovers low-volume long-tail that keyword tools miss. ~70% of search traffic is long-tail; lower competition, higher conversion.
Alphabet method (seed + space + letter):
keyword a, keyword b, ... keyword zSEO a -> "SEO audit," "SEO agency"; SEO b -> "SEO basics," "SEO best practices"Position variants (seed in different positions):
a keyword, b keyword (discover what users add before)keyword a, keyword b (most common; alphabet method)how to keyword a, best keyword for (question + modifier combos)Question modifiers :
how to keyword, what is keyword, why keyword, when to keyword, keyword vskeyword for beginners, keyword for small business, keyword withoutWhy it works : Keyword tools filter low-volume terms; autocomplete only shows queries with real traffic. Use with PAA and Related Searches for full coverage. Categorize results by intent (informational, commercial, transactional).
| Intent | Content type | Example |
|---|---|---|
| Informational | Blog, guide, FAQ | "how to optimize sitemap" |
| Navigational | Brand page | "alignify login" |
| Commercial | Comparison, review | "SEO tools comparison" |
| Transactional | Product, pricing | "best SEO tool pricing" |
Modifier words (often signal intent):
| Intent | Modifiers |
|---|---|
| Informational | "how," "what," "why," "guide," "tutorial" |
| Commercial | "best," "compare," "vs," "review," "top" |
| Transactional | "buy," "price," "cheap," "coupon," "free shipping" |
| Local | Location names |
SERP check : Search the term—knowledge cards/Wiki → informational; product lists/reviews → commercial; brand sites → navigational. Broader terms often show mixed SERP. See serp-features for feature types.
| Method | Use |
|---|---|
| SERP overlap | Keywords with overlapping top-ranking pages → same cluster |
| Semantic | Group by meaning, LSI, related concepts |
| Intent-based | Group by intent; separate pages if intent differs within cluster |
Pillar–cluster (map keywords to structure):
| Factor | Consider |
|---|---|
| Search volume | Monthly searches; ~100+/month typical floor; niche can relax |
| Keyword difficulty (KD) | New sites target lower KD |
| CPC | Higher CPC often = stronger commercial intent |
| SERP features | Featured Snippet, PAA, zero-click; SERP features can satisfy intent without click—affects real traffic; see serp-features (Zero-Click section), featured-snippet |
| Screening order | 1) Remove irrelevant 2) Filter very low volume 3) Assess achievability 4) Prioritize commercial/transactional |
Test if positioning is clear enough for search:
Agent/Copilot products : Pure native Agent hard to grow via SEO; users rarely search "agent." Release related features first (e.g., CRM, sales bot for sales agent) to build traffic, then funnel to Agent product.
Keyword research serves both SEO and Google Ads. Align both channels to avoid duplication, cannibalization, and wasted spend.
| Data flow | Use |
|---|---|
| keyword-research → google-ads | Keyword list, clusters, intent; support terms (login, forum, pricing) → negative keywords for PPC |
| google-ads → keyword-research | PPC conversion rate, Search Terms report → SEO priority; high-converting PPC terms = worth ranking organically |
| keyword-research → landing-page | Clusters → dedicated LP per intent; PAA questions → FAQ sections |
| GSC organic rank 4+ | If you rank well organically, consider reducing/pausing PPC on those terms to avoid cannibalization |
PPC data for SEO priority : SEO ROI ≈ (Organic clicks × PPC conversion rate × Customer value) − SEO cost. Use PPC conversion data to validate which keywords to pursue in organic.
Reference : Backlinko – SEO and PPC: 8 Smart Ways to Align
| Source | Use |
|---|---|
| Ahrefs | Keywords Explorer, Site Explorer |
| SEMrush | Keyword Overview, Organic Research |
| GSC | Search queries, impressions, clicks |
| GA | Traffic by landing page |
| PostHog | Feature/search usage |
project-context.md if present| Section | Content |
|---|---|
| Executive Summary | Priorities (top 3) |
| Keyword Overview | Total keywords, primary intent, avg KD, content gaps count |
| Keyword List | Keyword, volume, KD, intent, priority, target page |
| Keyword Mapping | Page/URL, target keywords, status |
| Content Gaps | Keywords competitors rank for that you don't |
| Action Plan | Priority, action, impact, effort |
| Appendix | Search intent reference (Informational, Commercial, Transactional, Navigational) |
Weekly Installs
265
Repository
GitHub Stars
239
First Seen
Mar 1, 2026
Security Audits
Gen Agent Trust HubPassSocketPassSnykWarn
Installed on
kimi-cli245
cursor245
gemini-cli244
github-copilot244
codex244
amp244
内容策略指南:如何规划可搜索与可分享内容,驱动流量与潜在客户
34,100 周安装