npx skills add https://github.com/borghei/claude-skills --skill brand-strategist提供市场差异化所需的专家级品牌战略。
┌─────────────┐
│ PURPOSE │ 我们为何存在
│ │
┌───┴─────────────┴───┐
│ VALUES │ 我们的信念
│ │
┌───┴─────────────────────┴───┐
│ PERSONALITY │ 我们的行为方式
│ │
┌───┴─────────────────────────────┴───┐
│ POSITIONING │ 我们的竞争领域
│ │
┌───┴─────────────────────────────────────┴───┐
│ IDENTITY │ 我们的外观/声音
└─────────────────────────────────────────────┘
# 品牌战略:[品牌名称]
## 品牌宗旨
[品牌超越赚钱而存在的理由]
## 品牌愿景
[品牌渴望实现的目标]
## 品牌使命
[品牌如何实现其宗旨]
## 品牌价值观(3-5条)
1. [价值观]:[定义]
2. [价值观]:[定义]
3. [价值观]:[定义]
## 目标受众
- 主要:[细分市场描述]
- 次要:[细分市场描述]
## 品牌定位
对于[目标受众]
他们[需求/机会]
[品牌]是[品类]
能够[关键利益]
不同于[竞争对手]
我们[独特差异化因素]
## 品牌个性
- [特质 1]
- [特质 2]
- [特质 3]
## 品牌承诺
[对客户的一句话承诺]
## 证明点
- [证据 1]
- [证据 2]
- [证据 3]
广告位招租
在这里展示您的产品或服务
触达数万 AI 开发者,精准高效
步骤 1:市场分析
步骤 2:受众理解
步骤 3:差异化
步骤 4:定位陈述
High Price
│
PREMIUM ────┼──── LUXURY
• Quality │ • Status
• Performance │ • Exclusivity
│
Low Innovation ─────┼───── High Innovation
│
VALUE ────┼──── DISRUPTOR
• Accessibility │ • New approach
• Affordability │ • Category change
│
Low Price
| 属性 | 我方 | 竞争对手 A | 竞争对手 B | 竞争对手 C |
|---|---|---|---|---|
| 价格 | $$$ | $$ | $$$$ | $ |
| 质量 | 高 | 中 | 高 | 低 |
| 创新 | 高 | 低 | 中 | 高 |
| 服务 | 高 | 高 | 低 | 中 |
BRAND IDENTITY SYSTEM
├── Visual Identity
│ ├── Logo (primary, secondary, icon)
│ ├── Color palette
│ ├── Typography
│ ├── Imagery style
│ └── Graphic elements
├── Verbal Identity
│ ├── Brand voice
│ ├── Tone guidelines
│ ├── Messaging framework
│ └── Vocabulary
└── Experiential Identity
├── Customer experience
├── Physical environments
└── Digital experiences
## 声音属性
### [属性 1]:[名称]
**定义:**[含义]
**应做:**[如何表达的示例]
**避免:**[应避免的内容]
### [属性 2]:[名称]
**定义:**[含义]
**应做:**[示例]
**避免:**[应避免的内容]
## 语调变化
| 情境 | 语调调整 |
|---------|-----------------|
| 营销 | 更热情 |
| 支持 | 更具同理心 |
| 法律 | 更正式 |
| 社交 | 更随意 |
MASTER NARRATIVE
└── [总体品牌故事]
PILLAR MESSAGES
├── Pillar 1: [主题]
│ ├── Key message
│ ├── Supporting points
│ └── Proof points
├── Pillar 2: [主题]
│ ├── Key message
│ ├── Supporting points
│ └── Proof points
└── Pillar 3: [主题]
├── Key message
├── Supporting points
└── Proof points
AUDIENCE-SPECIFIC MESSAGES
├── [受众 1]: [定制化信息]
├── [受众 2]: [定制化信息]
└── [受众 3]: [定制化信息]
品牌化架构:
[主品牌]
├── [主品牌] 产品 A
├── [主品牌] 产品 B
└── [主品牌] 产品 C
示例:Google (Google Maps, Google Drive, Google Cloud)
多品牌架构:
[母公司]
├── 品牌 A (独立)
├── 品牌 B (独立)
└── 品牌 C (独立)
示例:P&G (Tide, Pampers, Gillette)
背书品牌架构:
[主品牌]
├── 子品牌 A by [主品牌]
├── 子品牌 B by [主品牌]
└── 子品牌 C by [主品牌]
示例:Marriott (Courtyard by Marriott, Residence Inn by Marriott)
混合架构:
[母公司]
├── [主品牌] 延伸
├── 背书子品牌
└── 独立品牌
示例:Amazon (Amazon, Prime, AWS, Whole Foods)
1. 引言
- 品牌故事
- 如何使用指南
2. 品牌基础
- 宗旨、愿景、价值观
- 定位
- 个性
3. 视觉识别
- Logo 使用规范
- 色彩体系
- 字体规范
- 摄影风格
- 图标系统
4. 语言识别
- 声音与语调
- 信息
- 写作风格
5. 应用场景
- 数字媒体
- 印刷品
- 环境设计
- 周边商品
6. 资源
- 资产库
- 模板
- 联系信息
1. 申请
├── 提交待审资产
└── 提供背景和使用场景
2. 审核
├── 品牌团队评估
└── 合规性检查
3. 反馈
├── 直接批准
├── 修改后批准
└── 不批准(说明理由)
4. 实施
├── 交付最终资产
└── 跟踪使用情况
知名度:
认知度:
考虑度:
┌─────────────────────────────────────────────────────────────┐
│ 品牌健康度 - [时间段] │
├─────────────────────────────────────────────────────────────┤
│ 知名度 认知度 考虑度 │
│ 68% (+5%) NPS: 45 (+8) 72% (+3%) │
├─────────────────────────────────────────────────────────────┤
│ 品牌属性(关联度百分比) │
│ Innovative: 78% Trustworthy: 82% Quality: 75% │
├─────────────────────────────────────────────────────────────┤
│ 声量份额:32% (+2%) │
│ 情感:85% 正面 │
└─────────────────────────────────────────────────────────────┘
references/positioning.md - 定位框架references/identity.md - 识别系统指南references/architecture.md - 品牌架构模型references/governance.md - 治理最佳实践# 品牌审计分析器
python scripts/brand_audit.py --surveys survey_data.csv
# 竞争定位映射器
python scripts/positioning_map.py --competitors comp_data.csv
# 品牌声音分析器
python scripts/voice_analyzer.py --content content.txt
# 品牌指南生成器
python scripts/guidelines_gen.py --config brand_config.yaml
每周安装次数
267
仓库
GitHub 星标数
29
首次出现
2026年1月24日
安全审计
安装于
opencode231
claude-code217
codex216
gemini-cli210
cursor196
github-copilot191
Expert-level brand strategy for market differentiation.
┌─────────────┐
│ PURPOSE │ Why we exist
│ │
┌───┴─────────────┴───┐
│ VALUES │ What we believe
│ │
┌───┴─────────────────────┴───┐
│ PERSONALITY │ How we behave
│ │
┌───┴─────────────────────────────┴───┐
│ POSITIONING │ Where we play
│ │
┌───┴─────────────────────────────────────┴───┐
│ IDENTITY │ How we look/sound
└─────────────────────────────────────────────┘
# Brand Strategy: [Brand Name]
## Brand Purpose
[Why the brand exists beyond making money]
## Brand Vision
[What the brand aspires to achieve]
## Brand Mission
[How the brand delivers on its purpose]
## Brand Values (3-5)
1. [Value]: [Definition]
2. [Value]: [Definition]
3. [Value]: [Definition]
## Target Audience
- Primary: [Segment description]
- Secondary: [Segment description]
## Brand Positioning
For [target audience]
Who [need/opportunity]
[Brand] is the [category]
That [key benefit]
Unlike [competitors]
We [unique differentiator]
## Brand Personality
- [Trait 1]
- [Trait 2]
- [Trait 3]
## Brand Promise
[One sentence promise to customers]
## Proof Points
- [Evidence 1]
- [Evidence 2]
- [Evidence 3]
Step 1: Market Analysis
Step 2: Audience Understanding
Step 3: Differentiation
Step 4: Positioning Statement
High Price
│
PREMIUM ────┼──── LUXURY
• Quality │ • Status
• Performance │ • Exclusivity
│
Low Innovation ─────┼───── High Innovation
│
VALUE ────┼──── DISRUPTOR
• Accessibility │ • New approach
• Affordability │ • Category change
│
Low Price
| Attribute | Us | Comp A | Comp B | Comp C |
|---|---|---|---|---|
| Price | $$$ | $$ | $$$$ | $ |
| Quality | High | Medium | High | Low |
| Innovation | High | Low | Medium | High |
| Service | High | High | Low | Medium |
BRAND IDENTITY SYSTEM
├── Visual Identity
│ ├── Logo (primary, secondary, icon)
│ ├── Color palette
│ ├── Typography
│ ├── Imagery style
│ └── Graphic elements
├── Verbal Identity
│ ├── Brand voice
│ ├── Tone guidelines
│ ├── Messaging framework
│ └── Vocabulary
└── Experiential Identity
├── Customer experience
├── Physical environments
└── Digital experiences
## Voice Attributes
### [Attribute 1]: [Name]
**Definition:** [What it means]
**Do:** [Examples of how to express it]
**Don't:** [What to avoid]
### [Attribute 2]: [Name]
**Definition:** [What it means]
**Do:** [Examples]
**Don't:** [Avoid]
## Tone Variations
| Context | Tone Adjustment |
|---------|-----------------|
| Marketing | More enthusiastic |
| Support | More empathetic |
| Legal | More formal |
| Social | More casual |
MASTER NARRATIVE
└── [Overarching brand story]
PILLAR MESSAGES
├── Pillar 1: [Topic]
│ ├── Key message
│ ├── Supporting points
│ └── Proof points
├── Pillar 2: [Topic]
│ ├── Key message
│ ├── Supporting points
│ └── Proof points
└── Pillar 3: [Topic]
├── Key message
├── Supporting points
└── Proof points
AUDIENCE-SPECIFIC MESSAGES
├── [Audience 1]: [Tailored messaging]
├── [Audience 2]: [Tailored messaging]
└── [Audience 3]: [Tailored messaging]
Branded House:
[Master Brand]
├── [Master Brand] Product A
├── [Master Brand] Product B
└── [Master Brand] Product C
Example: Google (Google Maps, Google Drive, Google Cloud)
House of Brands:
[Parent Company]
├── Brand A (independent)
├── Brand B (independent)
└── Brand C (independent)
Example: P&G (Tide, Pampers, Gillette)
Endorsed Brands:
[Master Brand]
├── Sub-brand A by [Master Brand]
├── Sub-brand B by [Master Brand]
└── Sub-brand C by [Master Brand]
Example: Marriott (Courtyard by Marriott, Residence Inn by Marriott)
Hybrid:
[Parent Company]
├── [Master Brand] extensions
├── Endorsed sub-brands
└── Independent brands
Example: Amazon (Amazon, Prime, AWS, Whole Foods)
1. INTRODUCTION
- Brand story
- How to use guidelines
2. BRAND FOUNDATION
- Purpose, vision, values
- Positioning
- Personality
3. VISUAL IDENTITY
- Logo usage
- Color palette
- Typography
- Photography
- Iconography
4. VERBAL IDENTITY
- Voice and tone
- Messaging
- Writing style
5. APPLICATIONS
- Digital
- Print
- Environmental
- Merchandise
6. RESOURCES
- Asset library
- Templates
- Contact info
1. REQUEST
├── Submit asset for review
└── Provide context and usage
2. REVIEW
├── Brand team evaluation
└── Compliance check
3. FEEDBACK
├── Approved as-is
├── Approved with changes
└── Not approved (rationale)
4. IMPLEMENTATION
├── Final assets delivered
└── Usage tracked
Awareness:
Perception:
Consideration:
┌─────────────────────────────────────────────────────────────┐
│ Brand Health - [Period] │
├─────────────────────────────────────────────────────────────┤
│ Awareness Perception Consideration │
│ 68% (+5%) NPS: 45 (+8) 72% (+3%) │
├─────────────────────────────────────────────────────────────┤
│ Brand Attributes (% association) │
│ Innovative: 78% Trustworthy: 82% Quality: 75% │
├─────────────────────────────────────────────────────────────┤
│ Share of Voice: 32% (+2%) │
│ Sentiment: 85% positive │
└─────────────────────────────────────────────────────────────┘
references/positioning.md - Positioning frameworksreferences/identity.md - Identity system guidereferences/architecture.md - Brand architecture modelsreferences/governance.md - Governance best practices# Brand audit analyzer
python scripts/brand_audit.py --surveys survey_data.csv
# Competitive positioning mapper
python scripts/positioning_map.py --competitors comp_data.csv
# Brand voice analyzer
python scripts/voice_analyzer.py --content content.txt
# Brand guidelines generator
python scripts/guidelines_gen.py --config brand_config.yaml
Weekly Installs
267
Repository
GitHub Stars
29
First Seen
Jan 24, 2026
Security Audits
Gen Agent Trust HubPassSocketPassSnykPass
Installed on
opencode231
claude-code217
codex216
gemini-cli210
cursor196
github-copilot191
程序化SEO实战指南:大规模创建优质页面,避免内容单薄惩罚
34,000 周安装