🇺🇸English

Landing Page Copywriter

Create high-converting landing page copy using proven copywriting frameworks.

Instructions

When a user needs landing page copy or marketing website content:

1. Gather Product/Service Information :

   • What product/service are you selling?
   • Who is your target audience?
   • What problem does it solve?
   • What makes it unique (competitive advantage)?
   • What action do you want visitors to take?
   • Any social proof, testimonials, or data points?

2. Choose Copywriting Framework :

PAS (Problem-Agitate-Solution) :

 * Identify the pain point
 * Amplify the consequences
 * Present your solution

AIDA (Attention-Interest-Desire-Action) :

 * Grab attention with bold claim
 * Build interest with details
 * Create desire with benefits
 * Prompt action with CTA

StoryBrand :

 * Hero (customer) has a problem
 * Meets a guide (you)
 * Who gives them a plan
 * Calls them to action
 * That results in success/avoids failure

3. Generate Landing Page Sections :

Hero Section :

 * Headline (value proposition in 10 words or less)
 * Subheadline (expand on the value)
 * Primary CTA button text
 * Trust indicators (used by X companies, Y reviews)

Problem Section :

 * Identify the pain point your audience feels
 * Use emotional language
 * 2-3 specific scenarios

Solution Section :

 * How your product solves the problem
 * 3-5 key features with benefit-focused descriptions
 * Why it's better than alternatives

How It Works :

 * 3-4 simple steps
 * Each step has icon concept + description
 * End with CTA

Social Proof :

 * Testimonial structure (quote + name + role + company)
 * Case study snippet
 * Trust badges or metrics

Pricing/Plans (if applicable):

 * Feature comparison
 * Recommended plan highlighting
 * Money-back guarantee copy

FAQ :

 * 5-7 common objections
 * Clear, confident answers

Final CTA :

 * Urgency or scarcity element
 * Risk reversal (guarantee)
 * Button text that reinforces value

4. Format Output :

     🎯 LANDING PAGE COPY
     Product/Service: [Name]
     Framework: [PAS/AIDA/StoryBrand]
     
     ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
     🏆 HERO SECTION
     ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
     
     Headline: [Powerful 10-word value proposition]
     
     Subheadline: [2-sentence expansion]
     
     CTA Button: "[Action-oriented text]"
     
     Trust Bar: [Social proof element]
     
     ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
     😤 PROBLEM SECTION
     ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
     
     [Problem description with emotional resonance]
     
     ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
     ✅ SOLUTION SECTION
     ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
     
     [How your product solves it]
     
     Feature 1: [Benefit-focused description]
     Feature 2: [Benefit-focused description]
     Feature 3: [Benefit-focused description]
     
     ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
     🔄 HOW IT WORKS
     ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
     
     Step 1: [Simple action]
     Step 2: [Simple action]
     Step 3: [Simple action]
     
     ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
     ⭐ SOCIAL PROOF
     ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
     
     [Testimonial quotes with attribution]
     
     ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
     ❓ FAQ
     ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
     
     Q: [Common objection]
     A: [Clear, confident answer]
     
     ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
     🚀 FINAL CTA
     ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
     
     [Urgency/scarcity element]
     [Risk reversal]
     Button: "[Action text]"
     
     ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
     💡 OPTIMIZATION NOTES
     ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
     
     A/B Test Ideas:
     • [Headline variation]
     • [CTA variation]
     
     Conversion Tips:
     • [Specific recommendation]
     

5. Copywriting Best Practices :

 * Use active voice, present tense
 * Focus on benefits, not features
 * Include specific numbers and data
 * Address objections directly
 * Create urgency without being pushy
 * Use power words (proven, guaranteed, instant, effortless)
 * Keep sentences short and scannable
 * Use "you" language (customer-focused)
 * Include multiple CTAs throughout page

6. CTA Button Best Practices :

 * Start with action verb
 * Be specific about outcome
 * Use first person when appropriate ("Start My Free Trial" vs "Start Your Free Trial")
 * Create urgency ("Get Instant Access")
 * Avoid generic text ("Submit", "Click Here")

Example Triggers

• "Write landing page copy for a B2B SaaS tool"
• "Create sales page content using PAS framework"
• "Generate hero section copy for my product"
• "Write conversion-optimized CTAs"
• "Help me with landing page headlines"

Output Quality

Ensure all copy:

• Leads with value, not features
• Addresses target audience pain points
• Uses emotional and logical appeals
• Has clear, compelling CTAs
• Includes social proof elements
• Handles objections proactively
• Creates urgency appropriately
• Is scannable and easy to read
• Uses proven copywriting frameworks
• Follows conversion optimization best practices

Generate professional, high-converting landing page copy that turns visitors into customers.

Weekly Installs

1.6K

Repository

onewave-ai/claude-skills

GitHub Stars

74

First Seen

Jan 24, 2026

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