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The Corporate Innovation C-Corp Model

"It captures the startup vibe because it actually is a startup... separate entity, separate brand... creating its own C corp." — Matt Mochary

What It Is

To replicate startup speed, large companies should launch new products as separate legal entities (C-Corps) with distinct brands, reporting directly to the CEO, bypassing standard Engineering/Product/Design chains of command.

When To Use

• Large company needs to test radical new ideas
• Can't risk core business's uptime or security
• Innovation is dying in committee/approval processes
• Need to move at startup speed

The Model

         TRADITIONAL INNOVATION          C-CORP MODEL
         
           ┌─────────┐                   ┌─────────┐
           │   CEO   │                   │   CEO   │
           └────┬────┘                   └────┬────┘
                │                              │
         ┌──────┼──────┐              ┌────────┴────────┐
         │      │      │              │                 │
       VP Eng VP PM  VP Des        Core Biz        ┌────┴────┐
         │      │      │              │            │ NewCo   │
         └──────┼──────┘              │            │ C-Corp  │
                │                     │            └─────────┘
        [Slow approval chains]        │              ↑
                                      │      Direct CEO line
                                      │      Separate brand
                                      │      Own codebase

Core Principles

1. Structural Separation

Create a new C-Corp and brand name to decouple from core code and brand reputation risks.

2. Reporting Line

Report directly to the CEO, avoiding the slow "No" of the VP of Product/Eng.

3. Talent Profile

Hire a "founder mentality" leader (often a failed founder) willing to break glass—not a typical corporate PM.

How To Apply

STEP 1: Identify the Bet
└── What innovation would we pursue if we were a startup?
└── What's blocked by current infrastructure/politics?

STEP 2: Create Legal Structure
└── Incorporate new C-Corp
└── Create separate brand/domain

STEP 3: Hire Founder-Type Leader
└── Look for failed founders or 0→1 experience
└── Must be comfortable with ambiguity

STEP 4: Establish Direct CEO Line
└── Skip VP-level approvals
└── Weekly 1:1 with CEO

STEP 5: Decouple Tech Stack
└── No dependencies on core infrastructure
└── Own codebase, own deploys

Common Mistakes

❌ Forcing innovation team to use core infrastructure

❌ Requiring standard review cycles and approvals

❌ Hiring a "corporate PM" instead of a founder-type

Real-World Example

Wei Deng at Clipboard Health created five separate C-Corps in two months to test distinct product ideas with parallel teams.

Source: Matt Mochary, Lenny's Podcast

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