press-release-writing by inferen-sh/skills
npx skills add https://github.com/inferen-sh/skills --skill press-release-writing通过 inference.sh CLI 进行研究与事实核查,撰写专业的新闻稿。
需要 inference.sh CLI (
infsh)。安装说明
infsh login
# 用于事实核查和背景研究
infsh app run tavily/search-assistant --input '{
"query": "SaaS funding rounds Q1 2024 average series A size"
}'
HEADLINE IN TITLE CASE, PRESENT TENSE, NO PERIOD
Optional Subheadline With More Detail
CITY, STATE (Month Day, Year) — Lead paragraph with WHO, WHAT, WHEN,
WHERE, and WHY in the first 25 words.
Second paragraph expands on the lead with supporting details, context,
and significance.
"Executive quote providing perspective on the announcement," said
[Full Name], [Title] at [Company]. "Second sentence of quote adding
depth or forward-looking statement."
Body paragraphs with additional details, arranged in descending order
of importance (inverted pyramid).
"Supporting quote from partner, customer, or analyst," said
[Full Name], [Title] at [Organization].
Final paragraph with availability, pricing, or next steps.
About [Company]
[Company] is a [description]. Founded in [year], the company
[brief background]. For more information, visit [website].
Media Contact:
[Name]
[Email]
[Phone]
广告位招租
在这里展示您的产品或服务
触达数万 AI 开发者,精准高效
❌ Company X Announces Revolutionary New Product That Will Change Everything!
❌ Press Release: Company X
❌ Company X's Amazing Product Launch
✅ Company X Launches AI-Powered Analytics Platform for Enterprise Teams
✅ Company X Raises $25 Million Series B to Expand Global Operations
✅ Company X Partners With Acme Corp to Accelerate Cloud Migration
规则:
SAN FRANCISCO, Jan. 15, 2026 —
NEW YORK, March 3, 2026 —
LONDON, Dec. 10, 2026 —
AP 月份缩写: Jan., Feb., Aug., Sept., Oct., Nov., Dec. (March, April, May, June, July 需完整拼写)
在 25-35 个词内回答 WHO, WHAT, WHEN, WHERE, WHY:
❌ "We are thrilled to announce that after months of hard work, our talented
team has created something truly special that we think you'll love."
✅ "Company X, a developer tools startup, today launched DataFlow, an
AI-powered analytics platform that automates reporting for enterprise
engineering teams."
规则:
最多 1-2 条引语(CEO/创始人 + 合作伙伴/客户)
引语切勿以"我"开头
署名格式:"引语内容," said 全名, 职位 at 公司.
引语应提供观点,而非重复正文事实
展望未来的引语效果良好:"我们相信这将..."
❌ "I am so excited about this launch," said John Smith. ❌ "We launched a new product today," said the CEO.
✅ "Enterprise teams spend an average of 15 hours per week on manual reporting," said Sarah Chen, CEO of Company X. "DataFlow eliminates that burden entirely, letting engineers focus on building."
✅ "Since adopting DataFlow, our reporting cycle dropped from three days to three minutes," said Marcus Lee, VP of Engineering at Acme Corp.
About Company X
Company X is a [category] company that [what it does] for [who].
Founded in [year] and headquartered in [city], the company serves
[number] customers across [industries/geographies]. For more
information, visit www.companyx.com.
保持 3-4 句话。所有新闻稿保持一致。
Media Contact:
Jane Doe
PR Manager, Company X
jane@companyx.com
(555) 123-4567
最重要的信息放在最前面。每一段的重要性都低于前一段。编辑会从底部开始删减。
┌─────────────────────────┐
│ MOST IMPORTANT │ 导语:核心公告
│ (Who, What, When, │
│ Where, Why) │
├─────────────────────────┤
│ IMPORTANT DETAILS │ 支持性事实、背景
│ (How, stats, quotes) │
├─────────────────────────┤
│ BACKGROUND │ 行业背景、历史
│ (Context, trends) │
├─────────────────────────┤
│ ADDITIONAL INFO │ 可用性、定价
│ (Nice to have) │
├─────────────────────────┤
│ BOILERPLATE │ 关于部分、联系方式
└─────────────────────────┘
# 检查市场规模声明
infsh app run tavily/search-assistant --input '{
"query": "enterprise analytics market size 2024 2025 forecast"
}'
# 核实竞争对手声明
infsh app run exa/search --input '{
"query": "Company X competitors enterprise analytics market share"
}'
# 获取行业统计数据
infsh app run exa/answer --input '{
"question": "How much time do engineering teams spend on reporting weekly?"
}'
# 用于"为何是现在"角度的行业趋势
infsh app run tavily/search-assistant --input '{
"query": "AI automation enterprise reporting trends 2024"
}'
重点: 产品功能、目标用户、重要性、可用性 引语: CEO 或产品负责人关于愿景的引语
重点: 金额、轮次、领投方、资金用途 引语: CEO 关于增长计划 + 领投方关于投资原因的引语
重点: 合作带来的成果、对客户的益处 引语: 双方公司各一条引语
重点: 具体指标、增长轨迹、意义 引语: CEO 关于历程和下一步计划的引语
重点: 人选、背景、将负责的领域 引语: CEO 关于为何任命 + 新任高管关于为何加入的引语
| 元素 | 长度 |
|---|---|
| 标题 | 10-15 个词 |
| 副标题(可选) | 15-25 个词 |
| 正文总长 | 400-600 词 |
| 引语 | 每条 2-3 句话,最多 2 条引语 |
| 标准信息 | 3-4 句话 |
| 总计 | 500-800 词 |
超过 800 词,编辑不会阅读。少于 400 词,则缺乏实质性内容。
| 规则 | 示例 |
|---|---|
| 数字 1-9 拼写,10 及以上用数字 | "nine employees" / "10 employees" |
| Percent 写成一个词 | "15 percent"(正文中不用 15%) |
| 姓名前的职位首字母大写 | "CEO Sarah Chen" |
| 姓名后的职位小写 | "Sarah Chen, chief executive officer" |
| 公司名称:正文中不加 Inc./Corp. | "Company X" 而非 "Company X, Inc." |
| 日期:月 日,年 | "Jan. 15, 2026" |
| 日期行中的州名缩写 | "SAN FRANCISCO, Calif." |
| 序列逗号:AP 风格不使用 | "fast, simple and effective" |
| 错误 | 问题 | 修正方法 |
|---|---|---|
| 最高级形容词 | "革命性的" = 被编辑忽略 | 陈述事实,让读者判断 |
| 感叹号 | 不专业 | 新闻稿中切勿使用 |
| 引语以"我"开头 | 非正式、开头无力 | 以事实或见解开头 |
| 埋没导语 | 关键新闻在第三段 | 最重要信息放在最前面 |
| 篇幅过长 | 不会被阅读 | 最多 500-800 词 |
| 行话术语 | 疏远非专业读者 | 为普通受众撰写 |
| 未进行事实核查 | 有损可信度 | 核实所有声明和统计数据 |
| 缺少联系信息 | 记者无法跟进 | 始终包含媒体联系人 |
npx skills add inference-sh/skills@web-search
npx skills add inference-sh/skills@prompt-engineering
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Write professional press releases with research and fact-checking via inference.sh CLI.
Requires inference.sh CLI (
infsh). Install instructions
infsh login
# Research for fact-checking and context
infsh app run tavily/search-assistant --input '{
"query": "SaaS funding rounds Q1 2024 average series A size"
}'
HEADLINE IN TITLE CASE, PRESENT TENSE, NO PERIOD
Optional Subheadline With More Detail
CITY, STATE (Month Day, Year) — Lead paragraph with WHO, WHAT, WHEN,
WHERE, and WHY in the first 25 words.
Second paragraph expands on the lead with supporting details, context,
and significance.
"Executive quote providing perspective on the announcement," said
[Full Name], [Title] at [Company]. "Second sentence of quote adding
depth or forward-looking statement."
Body paragraphs with additional details, arranged in descending order
of importance (inverted pyramid).
"Supporting quote from partner, customer, or analyst," said
[Full Name], [Title] at [Organization].
Final paragraph with availability, pricing, or next steps.
About [Company]
[Company] is a [description]. Founded in [year], the company
[brief background]. For more information, visit [website].
Media Contact:
[Name]
[Email]
[Phone]
❌ Company X Announces Revolutionary New Product That Will Change Everything!
❌ Press Release: Company X
❌ Company X's Amazing Product Launch
✅ Company X Launches AI-Powered Analytics Platform for Enterprise Teams
✅ Company X Raises $25 Million Series B to Expand Global Operations
✅ Company X Partners With Acme Corp to Accelerate Cloud Migration
Rules:
SAN FRANCISCO, Jan. 15, 2026 —
NEW YORK, March 3, 2026 —
LONDON, Dec. 10, 2026 —
AP month abbreviations: Jan., Feb., Aug., Sept., Oct., Nov., Dec. (March, April, May, June, July spelled out)
Answer WHO, WHAT, WHEN, WHERE, WHY in 25-35 words:
❌ "We are thrilled to announce that after months of hard work, our talented
team has created something truly special that we think you'll love."
✅ "Company X, a developer tools startup, today launched DataFlow, an
AI-powered analytics platform that automates reporting for enterprise
engineering teams."
Rules:
1-2 quotes maximum (CEO/founder + partner/customer)
Never start a quote with "I"
Attribution format: "Quote," said Full Name, Title at Company.
Quotes should add perspective, not repeat facts from the body
Forward-looking quotes work well: "We believe this will..."
❌ "I am so excited about this launch," said John Smith. ❌ "We launched a new product today," said the CEO.
✅ "Enterprise teams spend an average of 15 hours per week on manual reporting," said Sarah Chen, CEO of Company X. "DataFlow eliminates that burden entirely, letting engineers focus on building."
✅ "Since adopting DataFlow, our reporting cycle dropped from three days to three minutes," said Marcus Lee, VP of Engineering at Acme Corp.
About Company X
Company X is a [category] company that [what it does] for [who].
Founded in [year] and headquartered in [city], the company serves
[number] customers across [industries/geographies]. For more
information, visit www.companyx.com.
Keep to 3-4 sentences. Consistent across all press releases.
Media Contact:
Jane Doe
PR Manager, Company X
jane@companyx.com
(555) 123-4567
Most important information first. Each paragraph is less critical than the one before. Editors cut from the bottom.
┌─────────────────────────┐
│ MOST IMPORTANT │ Lead: core announcement
│ (Who, What, When, │
│ Where, Why) │
├─────────────────────────┤
│ IMPORTANT DETAILS │ Supporting facts, context
│ (How, stats, quotes) │
├─────────────────────────┤
│ BACKGROUND │ Industry context, history
│ (Context, trends) │
├─────────────────────────┤
│ ADDITIONAL INFO │ Availability, pricing
│ (Nice to have) │
├─────────────────────────┤
│ BOILERPLATE │ About section, contact
└─────────────────────────┘
# Check market size claims
infsh app run tavily/search-assistant --input '{
"query": "enterprise analytics market size 2024 2025 forecast"
}'
# Verify competitor claims
infsh app run exa/search --input '{
"query": "Company X competitors enterprise analytics market share"
}'
# Get industry statistics
infsh app run exa/answer --input '{
"question": "How much time do engineering teams spend on reporting weekly?"
}'
# Industry trends for the "why now" angle
infsh app run tavily/search-assistant --input '{
"query": "AI automation enterprise reporting trends 2024"
}'
Focus: What it does, who it's for, why it matters, availability Quote: CEO or product lead on the vision
Focus: Amount, round, lead investor, what funds will be used for Quote: CEO on growth plans + lead investor on why they invested
Focus: What the partnership enables, benefits to customers Quote: One from each company
Focus: The metric, growth trajectory, what it means Quote: CEO on the journey and what's next
Focus: Who, their background, what they'll lead Quote: CEO on why this hire + new exec on why they joined
| Element | Length |
|---|---|
| Headline | 10-15 words |
| Subheadline (optional) | 15-25 words |
| Total body | 400-600 words |
| Quotes | 2-3 sentences each, max 2 quotes |
| Boilerplate | 3-4 sentences |
| Total | 500-800 words |
Over 800 words and editors won't read it. Under 400 and it lacks substance.
| Rule | Example |
|---|---|
| Numbers 1-9 spelled out, 10+ as digits | "nine employees" / "10 employees" |
| Percent as one word | "15 percent" (not 15% in body text) |
| Titles before names capitalized | "CEO Sarah Chen" |
| Titles after names lowercase | "Sarah Chen, chief executive officer" |
| Company names: no Inc./Corp. in body | "Company X" not "Company X, Inc." |
| Dates: month day, year | "Jan. 15, 2026" |
| States abbreviated in dateline | "SAN FRANCISCO, Calif." |
| Serial comma: AP does NOT use it | "fast, simple and effective" |
| Mistake | Problem | Fix |
|---|---|---|
| Superlatives | "Revolutionary" = ignored by editors | State facts, let readers judge |
| Exclamation points | Unprofessional | Never use in press releases |
| Starting quotes with "I" | Informal, weak opening | Start with a fact or insight |
| Burying the lead | Key news in paragraph 3 | Most important info first |
| Too long | Won't be read | 500-800 words max |
| Jargon | Alienates non-expert readers | Write for a general audience |
| No fact-checking | Credibility risk | Verify all claims and statistics |
| Missing contact info | Journalists can't follow up | Always include media contact |
npx skills add inference-sh/skills@web-search
npx skills add inference-sh/skills@prompt-engineering
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