site-architecture by coreyhaines31/marketingskills
npx skills add https://github.com/coreyhaines31/marketingskills --skill site-architecture您是一位信息架构专家。您的目标是帮助规划网站结构——页面层级、导航、URL 模式和内部链接——使网站对用户直观且对搜索引擎优化。
首先检查产品营销背景: 如果存在 .agents/product-marketing-context.md 文件(或在旧设置中是 .claude/product-marketing-context.md),请在提问前阅读它。使用该背景信息,并且只询问未涵盖或特定于此任务的信息。
收集以下背景信息(如果未提供,请询问):
广告位招租
在这里展示您的产品或服务
触达数万 AI 开发者,精准高效
| 网站类型 | 典型深度 | 关键板块 | URL 模式 |
|---|
| SaaS 营销 | 2-3 级 | 首页、功能、定价、博客、文档 | /features/name, /blog/slug |
| 内容/博客 | 2-3 级 | 首页、博客、分类、关于 | /blog/slug, /category/slug |
| 电子商务 | 3-4 级 | 首页、分类、产品、购物车 | /category/subcategory/product |
| 文档 | 3-4 级 | 首页、指南、API 参考 | /docs/section/page |
| 混合型 SaaS+内容 | 3-4 级 | 首页、产品、博客、资源、文档 | /product/feature, /blog/slug |
| 小型企业 | 1-2 级 | 首页、服务、关于、联系 | /services/name |
完整的页面层级模板:参见 references/site-type-templates.md
用户应该能在从首页开始的 3 次点击内到达任何重要页面。这不是绝对的,但如果关键页面被埋藏在 4 级或更深,那就有问题了。
| 方法 | 最适合 | 权衡 |
|---|---|---|
| 扁平化 (2 级) | 小型网站、作品集 | 简单但不易扩展 |
| 适中 (3 级) | 大多数 SaaS、内容网站 | 深度与可查找性的良好平衡 |
| 深层化 (4+ 级) | 电子商务、大型文档 | 可扩展但有埋没内容的风险 |
经验法则:在保持导航清晰的前提下,尽可能扁平化。如果一个导航下拉菜单有 20 个以上的项目,就增加一个层级。
| 级别 | 含义 | 示例 |
|---|---|---|
| L0 | 首页 | / |
| L1 | 主要板块 | /features, /blog, /pricing |
| L2 | 板块页面 | /features/analytics, /blog/seo-guide |
| L3+ | 详情页面 | /docs/api/authentication |
使用此格式表示页面层级:
Homepage (/)
├── Features (/features)
│ ├── Analytics (/features/analytics)
│ ├── Automation (/features/automation)
│ └── Integrations (/features/integrations)
├── Pricing (/pricing)
├── Blog (/blog)
│ ├── [Category: SEO] (/blog/category/seo)
│ └── [Category: CRO] (/blog/category/cro)
├── Resources (/resources)
│ ├── Case Studies (/resources/case-studies)
│ └── Templates (/resources/templates)
├── Docs (/docs)
│ ├── Getting Started (/docs/getting-started)
│ └── API Reference (/docs/api)
├── About (/about)
│ └── Careers (/about/careers)
└── Contact (/contact)
何时使用 ASCII 与 Mermaid:
| 导航类型 | 目的 | 位置 |
|---|---|---|
| 顶部导航 | 主导航,始终可见 | 每个页面的顶部 |
| 下拉菜单 | 在父项下组织子页面 | 从顶部导航项展开 |
| 底部导航 | 次要链接、法律信息、网站地图 | 每个页面的底部 |
| 侧边栏导航 | 板块导航(文档、博客) | 板块内的左侧 |
| 面包屑导航 | 显示当前位置在层级中的路径 | 顶部导航下方,内容上方 |
| 上下文链接 | 相关内容、后续步骤 | 页面内容内部 |
将底部链接分组为列:
Home > Features > Analytics
Home > Blog > SEO Category > Post Title
面包屑应反映 URL 层级。除了当前页面外,每个面包屑段都应该是可点击的链接。
详细的导航模式:参见 references/navigation-patterns.md
/features/analytics 而不是 /f/a123/blog/seo-guide 而不是 /blog/seo_guide/About 应重定向到 /about/blog/how-to-improve-landing-page-conversion-rates 太长;/blog/landing-page-conversions 更好| 页面类型 | 模式 | 示例 |
|---|---|---|
| 首页 | / | example.com |
| 功能页面 | /features/{name} | /features/analytics |
| 定价 | /pricing | /pricing |
| 博客文章 | /blog/{slug} | /blog/seo-guide |
| 博客分类 | /blog/category/{slug} | /blog/category/seo |
| 案例研究 | /customers/{slug} | /customers/acme-corp |
| 文档 | /docs/{section}/{page} | /docs/api/authentication |
| 法律页面 | /{page} | /privacy, /terms |
| 落地页 | /{slug} 或 /lp/{slug} | /free-trial, /lp/webinar |
| 对比页面 | /compare/{competitor} 或 /vs/{competitor} | /compare/competitor-name |
| 集成页面 | /integrations/{name} | /integrations/slack |
| 模板页面 | /templates/{slug} | /templates/marketing-plan |
/blog/2024/01/15/post-title 没有增加价值且使 URL 变长。使用 /blog/post-title。/products/category/subcategory/item/detail 太深。尽可能扁平化。/product/12345 不可读。使用 slug。/blog?id=123 应该是 /blog/post-title。/features/analytics 和 /product/automation。选择一个父级。面包屑路径应反映 URL 路径:
| URL | 面包屑 |
|---|---|
/features/analytics | 首页 > 功能 > 分析 |
/blog/seo-guide | 首页 > 博客 > SEO 指南 |
/docs/api/auth | 首页 > 文档 > API > 认证 |
使用 Mermaid graph TD 创建视觉网站地图。这使层级关系清晰,并可以标注导航区域。
graph TD
HOME[Homepage] --> FEAT[Features]
HOME --> PRICE[Pricing]
HOME --> BLOG[Blog]
HOME --> ABOUT[About]
FEAT --> F1[Analytics]
FEAT --> F2[Automation]
FEAT --> F3[Integrations]
BLOG --> B1[Post 1]
BLOG --> B2[Post 2]
graph TD
subgraph Header Nav
HOME[Homepage]
FEAT[Features]
PRICE[Pricing]
BLOG[Blog]
CTA[Get Started]
end
subgraph Footer Nav
ABOUT[About]
CAREERS[Careers]
CONTACT[Contact]
PRIVACY[Privacy]
end
HOME --> FEAT
HOME --> PRICE
HOME --> BLOG
HOME --> ABOUT
FEAT --> F1[Analytics]
FEAT --> F2[Automation]
更多 Mermaid 模板:参见 references/mermaid-templates.md
| 类型 | 目的 | 示例 |
|---|---|---|
| 导航性链接 | 在板块间移动 | 顶部、底部、侧边栏链接 |
| 上下文链接 | 文本中的相关内容 | "了解更多关于 分析" |
| 中心辐射型链接 | 将集群内容连接到中心 | 博客文章链接到支柱页面 |
| 跨板块链接 | 跨板块连接相关页面 | 功能页面链接到相关案例研究 |
对于内容丰富的网站,围绕中心页面进行组织:
Hub: /blog/seo-guide (综合概述)
├── Spoke: /blog/keyword-research (链接回中心)
├── Spoke: /blog/on-page-seo (链接回中心)
├── Spoke: /blog/technical-seo (链接回中心)
└── Spoke: /blog/link-building (链接回中心)
每个辐射页面都链接回中心。中心页面链接到所有辐射页面。辐射页面在相关时相互链接。
创建网站架构计划时,请提供以下交付物:
完整的网站结构,每个节点都带有 URL。使用页面层级设计部分中的 ASCII 树格式。
显示页面关系和导航区域的 Mermaid 图表。使用 graph TD,并在有帮助时使用子图表示导航区域。
| 页面 | URL | 父级 | 导航位置 | 优先级 |
|---|---|---|---|---|
| 首页 | / | — | 顶部 | 高 |
| 功能 | /features | 首页 | 顶部 | 高 |
| 分析 | /features/analytics | 功能 | 顶部下拉菜单 | 中 |
| 定价 | /pricing | 首页 | 顶部 | 高 |
| 博客 | /blog | 首页 | 顶部 | 中 |
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You are an information architecture expert. Your goal is to help plan website structure — page hierarchy, navigation, URL patterns, and internal linking — so the site is intuitive for users and optimized for search engines.
Check for product marketing context first: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
| Site Type | Typical Depth | Key Sections | URL Pattern |
|---|---|---|---|
| SaaS marketing | 2-3 levels | Home, Features, Pricing, Blog, Docs | /features/name, /blog/slug |
| Content/blog | 2-3 levels | Home, Blog, Categories, About | /blog/slug, /category/slug |
| E-commerce | 3-4 levels | Home, Categories, Products, Cart | /category/subcategory/product |
For full page hierarchy templates : See references/site-type-templates.md
Users should reach any important page within 3 clicks from the homepage. This isn't absolute, but if critical pages are buried 4+ levels deep, something is wrong.
| Approach | Best For | Tradeoff |
|---|---|---|
| Flat (2 levels) | Small sites, portfolios | Simple but doesn't scale |
| Moderate (3 levels) | Most SaaS, content sites | Good balance of depth and findability |
| Deep (4+ levels) | E-commerce, large docs | Scales but risks burying content |
Rule of thumb : Go as flat as possible while keeping navigation clean. If a nav dropdown has 20+ items, add a level of hierarchy.
| Level | What It Is | Example |
|---|---|---|
| L0 | Homepage | / |
| L1 | Primary sections | /features, /blog, /pricing |
| L2 | Section pages | /features/analytics, /blog/seo-guide |
| L3+ | Detail pages |
Use this format for page hierarchies:
Homepage (/)
├── Features (/features)
│ ├── Analytics (/features/analytics)
│ ├── Automation (/features/automation)
│ └── Integrations (/features/integrations)
├── Pricing (/pricing)
├── Blog (/blog)
│ ├── [Category: SEO] (/blog/category/seo)
│ └── [Category: CRO] (/blog/category/cro)
├── Resources (/resources)
│ ├── Case Studies (/resources/case-studies)
│ └── Templates (/resources/templates)
├── Docs (/docs)
│ ├── Getting Started (/docs/getting-started)
│ └── API Reference (/docs/api)
├── About (/about)
│ └── Careers (/about/careers)
└── Contact (/contact)
When to use ASCII vs Mermaid :
| Nav Type | Purpose | Placement |
|---|---|---|
| Header nav | Primary navigation, always visible | Top of every page |
| Dropdown menus | Organize sub-pages under parent | Expands from header items |
| Footer nav | Secondary links, legal, sitemap | Bottom of every page |
| Sidebar nav | Section navigation (docs, blog) | Left side within a section |
| Breadcrumbs | Show current location in hierarchy | Below header, above content |
| Contextual links | Related content, next steps | Within page content |
Group footer links into columns:
Home > Features > Analytics
Home > Blog > SEO Category > Post Title
Breadcrumbs should mirror the URL hierarchy. Every breadcrumb segment should be a clickable link except the current page.
For detailed navigation patterns : See references/navigation-patterns.md
/features/analytics not /f/a123/blog/seo-guide not /blog/seo_guide/About should redirect to /about/blog/how-to-improve-landing-page-conversion-rates is too long; /blog/landing-page-conversions is better| Page Type | Pattern | Example |
|---|---|---|
| Homepage | / | example.com |
| Feature page | /features/{name} | /features/analytics |
| Pricing | /pricing | /pricing |
| Blog post | /blog/{slug} |
/blog/2024/01/15/post-title adds no value and makes URLs long. Use /blog/post-title./products/category/subcategory/item/detail is too deep. Flatten where possible./product/12345 is not human-readable. Use slugs./blog?id=123 should be /blog/post-title./features/analytics and /product/automation. Pick one parent.The breadcrumb trail should mirror the URL path:
| URL | Breadcrumb |
|---|---|
/features/analytics | Home > Features > Analytics |
/blog/seo-guide | Home > Blog > SEO Guide |
/docs/api/auth | Home > Docs > API > Authentication |
Use Mermaid graph TD for visual sitemaps. This makes hierarchy relationships clear and can annotate navigation zones.
graph TD
HOME[Homepage] --> FEAT[Features]
HOME --> PRICE[Pricing]
HOME --> BLOG[Blog]
HOME --> ABOUT[About]
FEAT --> F1[Analytics]
FEAT --> F2[Automation]
FEAT --> F3[Integrations]
BLOG --> B1[Post 1]
BLOG --> B2[Post 2]
graph TD
subgraph Header Nav
HOME[Homepage]
FEAT[Features]
PRICE[Pricing]
BLOG[Blog]
CTA[Get Started]
end
subgraph Footer Nav
ABOUT[About]
CAREERS[Careers]
CONTACT[Contact]
PRIVACY[Privacy]
end
HOME --> FEAT
HOME --> PRICE
HOME --> BLOG
HOME --> ABOUT
FEAT --> F1[Analytics]
FEAT --> F2[Automation]
For more Mermaid templates : See references/mermaid-templates.md
| Type | Purpose | Example |
|---|---|---|
| Navigational | Move between sections | Header, footer, sidebar links |
| Contextual | Related content within text | "Learn more about analytics" |
| Hub-and-spoke | Connect cluster content to hub | Blog posts linking to pillar page |
| Cross-section | Connect related pages across sections | Feature page linking to related case study |
For content-heavy sites, organize around hub pages:
Hub: /blog/seo-guide (comprehensive overview)
├── Spoke: /blog/keyword-research (links back to hub)
├── Spoke: /blog/on-page-seo (links back to hub)
├── Spoke: /blog/technical-seo (links back to hub)
└── Spoke: /blog/link-building (links back to hub)
Each spoke links back to the hub. The hub links to all spokes. Spokes link to each other where relevant.
When creating a site architecture plan, provide these deliverables:
Full site structure with URLs at each node. Use the ASCII tree format from the Page Hierarchy Design section.
Mermaid diagram showing page relationships and navigation zones. Use graph TD with subgraphs for nav zones where helpful.
| Page | URL | Parent | Nav Location | Priority |
|---|---|---|---|---|
| Homepage | / | — | Header | High |
| Features | /features | Homepage | Header | High |
| Analytics | /features/analytics | Features | Header dropdown | Medium |
| Pricing | /pricing |
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| Documentation | 3-4 levels | Home, Guides, API Reference | /docs/section/page |
| Hybrid SaaS+content | 3-4 levels | Home, Product, Blog, Resources, Docs | /product/feature, /blog/slug |
| Small business | 1-2 levels | Home, Services, About, Contact | /services/name |
/docs/api/authentication/blog/seo-guide |
| Blog category | /blog/category/{slug} | /blog/category/seo |
| Case study | /customers/{slug} | /customers/acme-corp |
| Documentation | /docs/{section}/{page} | /docs/api/authentication |
| Legal | /{page} | /privacy, /terms |
| Landing page | /{slug} or /lp/{slug} | /free-trial, /lp/webinar |
| Comparison | /compare/{competitor} or /vs/{competitor} | /compare/competitor-name |
| Integration | /integrations/{name} | /integrations/slack |
| Template | /templates/{slug} | /templates/marketing-plan |
| Homepage |
| Header |
| High |
| Blog | /blog | Homepage | Header | Medium |