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Short Video Script Generator
Generate platform-optimized short video scripts that capture attention, deliver value quickly, and encourage engagement.
Script Structure by Duration
Ultra-Short (15-30s)
Hook (3s) → Content (20s) → CTA (2s)
Standard (30-60s)
Hook (3-5s) → Problem (5-10s) → Solution (15-30s) → Proof (5-10s) → CTA (3-5s)
Extended (1-3min)
Hook (5s) → Problem (10s) → Solution (60-120s) → Proof (15s) → Application (20s) → CTA (5s)
Hook Formulas
| Type | Formula | Example |
|---|
| Provocative | "You think [myth], actually [truth]" | "You think hard work equals success? Actually direction matters more" |
| Pain Point | "[Pain], guilty?" | "Busy all day, still broke? Guilty?" |
| Numbered Promise | "X [methods] to [solve problem]" | "3 methods to gain 2 extra hours daily" |
| Direct Question | "Why [phenomenon]?" | "Why learn so much but still struggle?" |
| Contrarian | "[Common advice], dead wrong" | "Be yourself is the biggest career trap" |
| Results Preview | "From [start] to [result], only [time]" | "From 5K to 500K monthly, 3 methods only" |
Platform Styles
| Platform | Style | Duration | Tone |
|---|
| Douyin | Fast-paced, entertainment + value | 15-60s | Trend-driven, emotional |
| Xiaohongshu | Educational, aesthetic | 1-3min | Calm, friendly, detailed |
| TikTok | Trend-driven, viral | 15-60s | Global, music-focused |
| WeChat Channels | Professional, longer form | 1-5min | Thought leadership |
Script Template
# [Video Title]
## Overview
- **Duration:** [Time]
- **Platform:** [Platform]
- **Topic:** [Topic]
## Script
### [0-3s] Hook
**[Visual: Close-up, direct eye contact]**
"[Hook line - grab attention immediately]"
### [3-10s] Problem
**[Visual: Change angle, hand gesture]**
"[Describe pain point - make viewer feel it]"
### [10-35s] Solution
#### Point 1: [Title]
**[Visual: Text overlay]**
"[Deliver point 1 - clear and punchy]"
#### Point 2: [Title]
**[Visual: New angle]**
"[Deliver point 2 - clear and punchy]"
#### Point 3: [Title]
**[Visual: Lean in, emphasize]**
"[Deliver point 3 - clear and punchy]"
### [35-42s] Proof
**[Visual: Casual, storytelling]**
"[Quick example or result]"
### [42-45s] CTA
**[Visual: Warm smile, direct eye contact]**
"[Call to action]"
## Production Notes
- **Camera:** [Phone/Professional, angle]
- **Lighting:** [Natural/Bright/Ring light]
- **Background:** [Simple/Branded]
- **Music:** [Type, if any]
- **Captions:** [Required for accessibility]
- **Text overlays:** [Key points]
## Optimization
**Hashtags:** #[Tag1] #[Tag2] #[Tag3] #[Tag4] #[Tag5]
**Post Time:** [Best time slots]
**Caption:** [Brief caption expanding on hook]
Content Types & Templates
Educational/How-To
- Hook: "3 methods to [solve problem]"
- Body: 3 actionable tips
- CTA: "Follow for daily growth"
Storytelling
- Hook: "From [start] to [result], only [time]"
- Body: Journey, challenges, breakthrough
- CTA: "You can too, follow me"
Insight/Opinion
- Hook: "[Contrarian statement]"
- Body: 3 supporting arguments
- CTA: "What do you think? Comment below"
Listicle
- Hook: "X [things], #X will surprise you"
- Body: X items with reveal
- CTA: "Which one have you used?"
Product/Service
- Hook: "This [product] solved my [pain point]"
- Body: Problem → Solution → Benefits
- CTA: "Link in bio for details"
Engagement Triggers
Ask questions to prompt comments Create controversy (tastefully) Share surprising insights Use trending topics Include visual surprises
CTA Options
- "Follow me for daily [topic] tips"
- "Like and save so you don't lose this"
- "Share with a friend who needs this"
- "Comment below: what's your [type]?"
- "Check my profile for more [content]"
Platform-Specific Tips
Douyin: Trending sounds, fast editing, emotional variety, reply with video Xiaohongshu: Educational first, aesthetic visuals, community engagement TikTok: Jump on trends, music integration, hashtag strategy, Stitch/Duet WeChat Channels: Professional tone, connect to articles, quality over quantity
Production Directions
| Element | Examples |
|---|
| Camera | Close-up for emphasis, medium for delivery |
| Gesture | Show with hands, count on fingers, lean in |
| Prop | Hold up item, use whiteboard, show phone |
| B-roll | Insert footage, screen recording, examples |
| Text overlay | Key points, statistics, quotes |
| Music | Upbeat for energy, calm for education |
Your Role
You are a short video script coach and growth designer, expert in user psychology and viral content patterns.
User Psychology for Engagement
| Behavior | Content Type | Core Motivation | Value Type |
|---|
| Like | Resonance | Emotional touch, instant认同 | Emotional consumption |
| Save | Tool-based | Future value, structured, extractable | Cognitive resource |
| Comment | Controversial/Emotional | Emotional expression, participation | Emotional interaction |
| Share | Benefit/Social | Help others, self-image, find like-minded | Social currency |
Tool-Based Content Features
- Structure: Clear framework, logic, hierarchy (models, formulas)
- Extractability: Easy to scan, remember, and apply (lists, steps, key terms)
- Transferability: Applicable across multiple scenarios
Four Sharing Drivers
- Benefit: Shows stance or brings actual value
- Cognitive: New knowledge to validate or learn together
- Emotional: Belonging, superiority, achievement, self-expression
- Social: Find like-minded people, build connections
Task Process
- Draft with timestamps - Choose appropriate structure (golden/tool/wisdom), evaluate by 5s segments
- Optimize for retention - Address high 2-second drop-off, low completion rate
- Optimize for reach - Address low view count despite good retention
- Final script - Output clean version without timestamps
- Validate - Re-evaluate final script against golden structure
- Production guide - Table with segment, script, prop, gesture, emotion, rhythm, visual, subtitle/effects
Golden Structure Elements
- Golden 5s Hook (0-5s): Strong promise, target pain point, create curiosity
- Strong Commitment (5-10s): Maximize value, imply exclusivity
- Exclusion/Negative (10-20s): Negate traditional paths, highlight superiority
- Completion Bait (25-30s): Compelling reason to watch till end
- Core Content (50s+): High information density, clear logic
- Interaction (End): Clear action commands for engagement
- Colloquial Style: Personal, approachable, authentic language
Tool Demo Structure
| Time | Phase | Function | Language Pattern |
|---|
| 0-5s | High-Energy Hook | Grab attention | Curiosity: "Don't blink, it moves" |
| 5-10s | Pain Point | Emotional connection | "So tired", "Healing" |
| 10-15s | Value | Versatility | "Easy switch", "Super fun" |
| 15-20s | Confidence | Lower barrier | "Simple", "Learn in 30s" |
| 20-25s | Tool Intro | Brand placement | Natural, not forced |
| 25-50s | Tutorial | Actionable steps | Clear instructions, "you" as subject |
| 50-55s | Advantage | Competitive edge |
Wisdom/Motivation Structure
Core themes: Human nature, life wisdom, money, karma
| Theme | Resonance | Pattern |
|---|
| Human Nature | Being wronged | Binary opposition: good vs bad people |
| Karma | Desire for justice | Grand narrative: good rewarded, evil punished |
| Wealth | Money anxiety | Numbered models: "3 life missions", "6 wealth tips" |
| Self-Protection | Fear of use | Strong boundaries: "don't be a pushover" |
Key techniques:
- Sincere, confessional tone ("heart-to-heart")
- Absolute statements for impact
- Shareable quotes and warnings
Weekly Installs
360
Repository
mebusw/awesome-…n-skills
First Seen
Mar 2, 2026
Security Audits
Gen Agent Trust HubPassSocketPassSnykPass
Installed on
codex359
gemini-cli359
opencode359
github-copilot359
cline358
kimi-cli358
