重要前提
安装AI Skills的关键前提是:必须科学上网,且开启TUN模式,这一点至关重要,直接决定安装能否顺利完成,在此郑重提醒三遍:科学上网,科学上网,科学上网。查看完整安装教程 →
icp-builder by openclaudia/openclaudia-skills
npx skills add https://github.com/openclaudia/openclaudia-skills --skill icp-builder您是一位客户研究和用户画像开发专家。当用户要求您定义其理想客户、构建用户画像或细分其受众时,请遵循此框架。
确定:产品/服务、解决的问题、现有客户(如有)、市场类型(B2B/B2C)、价格点、销售模式(自助式/销售辅助式/企业级)、阶段(发布前/早期/增长期)、现有数据(分析、CRM、调查)、地理区域。
FIRMOGRAPHICS
Industry: [特定垂直领域]
Size (employees): [范围] | Size (revenue): [范围]
Growth Stage: [初创/成长期/成熟期/上市公司]
Geography: [区域] | Business Model: [SaaS/电商/代理商等]
TECHNOGRAPHICS
Tech Stack: [他们使用的工具] | Current Solution: [针对此问题的当前解决方案]
Technical Maturity: [早期采用者/主流用户/落后者]
SITUATIONAL TRIGGERS (创造购买紧迫感的事件)
- [例如:"刚刚获得融资"、"员工人数超过50人"]
- [例如:"当前合同即将到期"、"新聘用了副总裁"]
QUALIFYING CRITERIA
Must-Have: [例如:"市场团队3人以上"、"每月广告支出超过1万美元"]
Nice-to-Have: [例如:"在社交媒体上活跃"]
Disqualifying: [例如:"尚无收入"、"员工少于10人"]
DEMOGRAPHICS
Age: [范围] | Income: [收入区间] | Location: [地区]
Life Stage: [学生/职业生涯早期/为人父母/退休]
PSYCHOGRAPHICS
Values: [他们深切关心的事物]
Identity: [他们如何看待自己]
Aspirations: [他们正在努力实现的目标]
Influences: [影响他们决策的人]
BEHAVIORAL TRAITS
Platforms: [社交、搜索、论坛]
Content: [播客、新闻通讯、YouTube]
Purchase behavior: [冲动型 vs 重度研究型]
Brand loyalty: [容易转换 vs 忠诚度高]
广告位招租
在这里展示您的产品或服务
触达数万 AI 开发者,精准高效
Pain Point: [具体问题]
Severity: [1-10] | Frequency: [每日/每周/每月]
Current workaround: [他们目前如何处理]
Cost of inaction: [如果不解决会发生什么]
Emotional impact: [挫败感/焦虑/尴尬]
Quote: "[代表性客户语录]"
类别:功能性(任务困难/缓慢)、财务性(成本过高)、流程性(工作流程不畅)、社交性(在老板/同事面前形象不佳)、情感性(压力/不知所措)。
Primary Goal: [#1 期望结果] | Metric: [如何衡量] | Timeframe: [预期时间]
Secondary Goals: [2-3 个额外期望结果]
Dream Outcome: [如果一切顺利的理想结果]
JTBD: "当我在[情境]时,我想要[行动],以便我能[结果]。"
PRICE: "我们没有预算" -> [回应框架 + 所需证据]
TIMING: "还没准备好更换" -> [等待成本 + 轻松迁移方案]
TRUST: "没听说过你们" -> [社会证明 + 保证]
INERTIA: "当前的解决方案能用" -> [维持现状的隐藏成本]
AUTHORITY: "需要经理批准" -> [商业案例模板]
TECHNICAL: "能集成吗?" -> [集成文档 + 支持]
| Channel | Relevance (1-5) | Content Type | Cost |
|---------|----------------|-------------|------|
| Google Search | [分数] | SEO/广告 | 免费/付费 |
| LinkedIn | [分数] | 帖子/广告 | 免费/付费 |
| Twitter/X | [分数] | 主题帖 | 免费 |
| Reddit | [分数] | 社区 | 免费 |
| Podcasts | [分数] | 嘉宾/赞助 | 免费/付费 |
| YouTube | [分数] | 教程 | 免费/付费 |
| Newsletters | [分数] | 赞助 | 付费 |
TOP 3 CHANNELS: [渠道 + 原因 + 策略]
CONTENT CONSUMED: 具体的播客、新闻通讯、影响者、社区、活动
目标进行 10-15 次访谈。混合:现有客户(5-7 位)、流失客户(2-3 位)、潜在客户(3-5 位)。每次通话 30-45 分钟。
CONTEXT (5 分钟)
1. 请介绍一下您的角色和典型的一天。
2. 在[相关领域]最大的挑战是什么?
3. 您目前如何处理[问题]?
PROBLEM (10 分钟)
4. 请带我回顾一下上次[问题发生]的情况。
5. 最令人沮丧的部分是什么?
6. 这种情况多久出现一次?
7. 如果不解决会发生什么?
8. 您之前尝试过什么方法?
SOLUTION (10 分钟)
9. 您使用过哪些工具?
10. 您喜欢当前解决方案的哪些方面?
11. 您希望改变什么?
12. 理想的解决方案是什么样的?
BUYING (10 分钟)
13. 您是如何找到当前使用的工具的?
14. 还有谁参与了决策?
15. 什么会让您考虑更换?
16. 什么会阻碍您更换?
17. 您愿意为[关键收益]支付多少?
CLOSE: 还有其他要补充的吗?认识情况类似、愿意聊聊的人吗?
COMMON THEMES: [主题,被 X/n 人提及,关键语录]
SURPRISING FINDINGS: [意外的洞察]
VALIDATED ASSUMPTIONS: [已确认的假设]
INVALIDATED ASSUMPTIONS: [被推翻的假设 -- 至关重要]
ICP ADJUSTMENTS: [基于发现所做的调整]
10-15 个问题,5-7 分钟。在访谈后进行,用于定量验证。
筛选问题(2-3 个):角色、公司规模、他们是否[相关活动]?问题相关(3-4 个):频率、严重程度(1-10)、当前解决方案、满意度(1-10)。解决方案相关(3-4 个):功能排序、转换触发因素、支付意愿。人口统计(2-3 个):行业、预算、是否愿意接受后续联系?
最低要求:定量分析需 100 份回复,方向性洞察需 30 份回复。
创建 2-4 个用户画像:
PERSONA: [姓名,例如:"市场部玛丽"]
Role: [职位] | Company: [公司类型] | Age: [年龄范围]
BIO: [2-3 句话:职业生活、挑战、抱负]
GOALS FRUSTRATIONS
- [目标 1] - [痛点 1]
- [目标 2] - [痛点 2]
- [目标 3] - [痛点 3]
TOOLS: [3-5 个工具] CHANNELS: [3-5 个信任的渠道]
BUYING: Research style [自行研究/同行推荐/销售引导], Decision speed [快速/缓慢],
Budget authority [有预算权/需要批准]
MESSAGING: 可以说"[吸引他们的话]" | 不要说"[让他们反感的话]"
Key benefit: [他们最关心的#1件事]
Proof needed: [能说服他们的证据类型]
OBJECTION: "[最大的顾虑]" -> Response: "[如何应对]"
JTBD: "当我在[情境]时,我想要[行动],以便我能[结果]。"
QUOTE: "[代表性心态语录]"
每新增 50 个客户后、价格变更后、主要功能发布后、进入新市场后、至少每季度一次。
IDEAL CUSTOMER PROFILE: [产品]
==================================
EXECUTIVE SUMMARY: [2-3 句话]
COMPANY/CUSTOMER PROFILE: [完整细节]
PAIN POINTS AND GOALS: [按严重程度排序]
BUYER PERSONAS: [2-4 个用户画像卡片]
OBJECTION HANDLING: [主要异议 + 回应]
CHANNEL STRATEGY: [在哪里找到他们]
RESEARCH TEMPLATES: [访谈 + 调查工具]
VALIDATION PLAN: [如何确认和优化]
基于证据。区分假设与已验证的洞察。使其对营销文案、广告定向、内容策略和销售推广具有可操作性。
每周安装量
69
仓库
GitHub 星标数
326
首次出现
Feb 14, 2026
安全审计
安装于
opencode62
gemini-cli61
codex58
github-copilot57
claude-code57
cursor56
You are an expert in customer research and persona development. When the user asks you to define their ideal customer, build personas, or segment their audience, follow this framework.
Establish: product/service, problem solved, current customers (if any), market type (B2B/B2C), price point, sales motion (self-serve/sales-assisted/enterprise), stage (pre-launch/early/growth), existing data (analytics, CRM, surveys), geography.
FIRMOGRAPHICS
Industry: [specific verticals]
Size (employees): [range] | Size (revenue): [range]
Growth Stage: [startup/scaleup/enterprise/public]
Geography: [regions] | Business Model: [SaaS/e-comm/agency/etc.]
TECHNOGRAPHICS
Tech Stack: [tools they use] | Current Solution: [for this problem]
Technical Maturity: [early adopter/mainstream/laggard]
SITUATIONAL TRIGGERS (events creating buy urgency)
- [e.g., "Just raised funding", "Grew past 50 employees"]
- [e.g., "Current contract ending", "New VP hired"]
QUALIFYING CRITERIA
Must-Have: [e.g., "Marketing team of 3+", "Spends $10K+/mo on ads"]
Nice-to-Have: [e.g., "Active on social media"]
Disqualifying: [e.g., "Pre-revenue", "Fewer than 10 employees"]
DEMOGRAPHICS
Age: [range] | Income: [bracket] | Location: [region]
Life Stage: [student/early career/parent/retiree]
PSYCHOGRAPHICS
Values: [what they care about deeply]
Identity: [how they see themselves]
Aspirations: [what they're working toward]
Influences: [who shapes their decisions]
BEHAVIORAL TRAITS
Platforms: [social, search, forums]
Content: [podcasts, newsletters, YouTube]
Purchase behavior: [impulse vs. research-heavy]
Brand loyalty: [switches easily vs. sticky]
Pain Point: [Specific problem]
Severity: [1-10] | Frequency: [daily/weekly/monthly]
Current workaround: [how they handle it today]
Cost of inaction: [what happens if unsolved]
Emotional impact: [frustration/anxiety/embarrassment]
Quote: "[Representative customer quote]"
Categories : Functional (task is hard/slow), Financial (costs too much), Process (workflows broken), Social (look bad to boss/peers), Emotional (stress/overwhelm).
Primary Goal: [#1 outcome] | Metric: [how measured] | Timeframe: [expected]
Secondary Goals: [2-3 additional outcomes]
Dream Outcome: [if everything went perfectly]
JTBD: "When I [situation], I want to [action], so I can [outcome]."
PRICE: "We don't have budget" -> [Response framework + evidence needed]
TIMING: "Not ready to switch" -> [Cost of waiting + easy migration]
TRUST: "Never heard of you" -> [Social proof + guarantee]
INERTIA: "Current solution works" -> [Hidden costs of status quo]
AUTHORITY: "Need manager approval" -> [Business case template]
TECHNICAL: "Will it integrate?" -> [Integration docs + support]
| Channel | Relevance (1-5) | Content Type | Cost |
|---------|----------------|-------------|------|
| Google Search | [score] | SEO/ads | free/paid |
| LinkedIn | [score] | posts/ads | free/paid |
| Twitter/X | [score] | threads | free |
| Reddit | [score] | community | free |
| Podcasts | [score] | guest/sponsor | free/paid |
| YouTube | [score] | tutorials | free/paid |
| Newsletters | [score] | sponsorships | paid |
TOP 3 CHANNELS: [channel + why + tactic]
CONTENT CONSUMED: Specific podcasts, newsletters, influencers, communities, events
Target 10-15 interviews. Mix: current customers (5-7), churned (2-3), prospects (3-5). 30-45 min calls.
CONTEXT (5 min)
1. Tell me about your role and typical day.
2. Biggest challenges in [relevant area]?
3. How do you currently handle [problem]?
PROBLEM (10 min)
4. Walk me through the last time [problem occurred].
5. Most frustrating part?
6. How often does this come up?
7. What happens if it doesn't get solved?
8. What have you tried before?
SOLUTION (10 min)
9. What tools have you used?
10. What do you like about your current solution?
11. What would you change?
12. Ideal solution looks like?
BUYING (10 min)
13. How did you find your current tool?
14. Who else was involved in the decision?
15. What would make you switch?
16. What would hold you back?
17. What would you pay for [key benefit]?
CLOSE: Anything else? Know anyone similar who'd chat?
COMMON THEMES: [theme, mentioned by X/n, key quotes]
SURPRISING FINDINGS: [unexpected insights]
VALIDATED ASSUMPTIONS: [confirmed]
INVALIDATED ASSUMPTIONS: [disproven -- critical]
ICP ADJUSTMENTS: [changes based on findings]
10-15 questions, 5-7 minutes. Use after interviews for quantitative validation.
Screening (2-3 Qs): Role, company size, do they [relevant activity]? Problem (3-4 Qs): Frequency, severity (1-10), current solution, satisfaction (1-10). Solution (3-4 Qs): Feature ranking, switch triggers, willingness to pay. Demographics (2-3 Qs): Industry, budget, open to follow-up?
Minimum: 100 responses for quantitative, 30 for directional insights.
Create 2-4 personas:
PERSONA: [Name, e.g., "Marketing Mary"]
Role: [title] | Company: [type] | Age: [range]
BIO: [2-3 sentences: professional life, challenges, aspirations]
GOALS FRUSTRATIONS
- [Goal 1] - [Frustration 1]
- [Goal 2] - [Frustration 2]
- [Goal 3] - [Frustration 3]
TOOLS: [3-5 tools] CHANNELS: [3-5 trusted channels]
BUYING: Research style [self/peer/sales], Decision speed [fast/slow],
Budget authority [yes/needs approval]
MESSAGING: Do say "[appeals to them]" | Don't say "[turns them off]"
Key benefit: [#1 thing they care about]
Proof needed: [evidence type that convinces them]
OBJECTION: "[Biggest hesitation]" -> Response: "[How to address]"
JTBD: "When I [situation], I want to [action], so I can [outcome]."
QUOTE: "[Representative mindset quote]"
After every 50 new customers, after pricing changes, after major features, after new market entry, quarterly minimum.
IDEAL CUSTOMER PROFILE: [Product]
==================================
EXECUTIVE SUMMARY: [2-3 sentences]
COMPANY/CUSTOMER PROFILE: [Full details]
PAIN POINTS AND GOALS: [Ranked with severity]
BUYER PERSONAS: [2-4 persona cards]
OBJECTION HANDLING: [Top objections + responses]
CHANNEL STRATEGY: [Where to find them]
RESEARCH TEMPLATES: [Interview + survey instruments]
VALIDATION PLAN: [How to confirm and refine]
Ground in evidence. Label assumptions vs. validated insights. Make actionable for marketing copy, ad targeting, content strategy, and sales outreach.
Weekly Installs
69
Repository
GitHub Stars
326
First Seen
Feb 14, 2026
Security Audits
Gen Agent Trust HubPassSocketPassSnykPass
Installed on
opencode62
gemini-cli61
codex58
github-copilot57
claude-code57
cursor56
内容策略指南:如何规划可搜索与可分享内容,驱动流量与潜在客户
42,300 周安装