市场研究信息来源指南：内容构思、竞品监控与行业追踪策略

research-sources by kostja94/marketing-skills

325 周安装量

313 GitHub Stars

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安装命令

npx skills add https://github.com/kostja94/marketing-skills --skill research-sources

内容创作研究方法营销

🇨🇳中文介绍

策略：研究信息来源

指导如何为市场研究选择和组织信息来源：内容构思、竞争对手监控和行业追踪。在规划从何处收集内容、竞争情报或市场趋势信号时使用此技能。

调用时机：在首次使用时，如果有助于理解，可以先用1-2句话说明此技能涵盖的内容及其重要性，然后提供主要输出。在后续使用或用戸要求跳过时，直接进入主要输出。

使用场景

使用场景	目的
内容构思	博客、新闻通讯、社交媒体的话题创意、趋势、空白点
竞争对手监控	产品更新、市场定位、定价、用户评价
行业追踪	市场变化、融资情况、裁员、监管变动

信息来源类别

类别	格式	用途
新闻	实时、每日	突发新闻、公告
博客	公司、分析师

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示例来源（通用）

类别	示例
新闻	TechCrunch, VentureBeat, MIT Technology Review
博客	Google AI Blog, OpenAI Blog, 公司博客
新闻通讯	TLDR AI, Ben's Bites, The Batch (DeepLearning.AI)
数据	Layoffs.fyi, Crunchbase, Companies Market Cap
存档	Internet Archive, Wayback Machine
社区	Reddit, Quora, Stack Overflow；地区性平台（例如日本的 Qiita）

注意：通过 localization-strategy 添加特定地区的来源；避免冗长的 URL 列表。

按使用场景划分

使用场景	来源类型
内容构思	新闻、博客、新闻通讯、社区（Reddit, Quora, Stack Overflow）
竞争对手监控	竞争对手博客、评价网站、社交媒体、融资数据库
行业追踪	新闻、新闻通讯、活动、裁员/融资数据

避免：冗长且易过时的 URL 列表。使用类别框架加少量示例；定期更新。

与其他技能的整合

技能	研究信息来源如何提供输入
keyword-research	新闻通讯、社区用于发现长尾关键词和问题关键词
competitor-research	竞争对手博客、评价平台、融资数据
content-marketing	新闻、博客用于话题构思；活动用于时效性内容
content-strategy	行业趋势用于支柱/集群规划

使用场景（构思、竞争对手、行业）
类别选择（新闻、博客、新闻通讯等）
来源短名单（5-15个；名称 + 用途）
节奏（每日扫描、每周摘要、活动日历）

keyword-research ：关键词发现；研究信息来源提供话题
competitor-research ：竞争对手分析；信息来源用于监控
content-marketing ：内容规划；信息来源用于构思
content-strategy ：话题集群；行业信号用于支柱内容

🇺🇸English

Strategies: Research Sources

Guides selecting and organizing information sources for marketing research: content ideation, competitor monitoring, and industry tracking. Use this skill when planning where to gather signals for content, competitive intelligence, or market trends.

When invoking : On first use , if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Use Cases

Use case	Purpose
Content ideation	Topic ideas, trends, gaps for blog, newsletter, social
Competitor monitoring	Product updates, positioning, pricing, reviews
Industry tracking	Market shifts, funding, layoffs, regulatory changes

Source Categories

Category	Format	Use
News	Real-time, daily	Breaking news, announcements
Blogs	Company, analyst	Deep dives, product updates
Newsletters	Curated, weekly/daily	Trends, summaries; low effort
Events	Conferences, webinars	Industry pulse, networking
Data	Layoffs, market cap, funding	Quantitative signals
Community	Forums, Q&A	Real questions, pain points
Archives	Wayback, Internet Archive	Historical content, competitor changes

Selection criteria : Authority, freshness, coverage, language/locale. Prefer 10–15 high-quality sources over 50+ low-signal ones.

Example Sources (Generic)

Category	Examples
News	TechCrunch, VentureBeat, MIT Technology Review
Blogs	Google AI Blog, OpenAI Blog, company blogs
Newsletters	TLDR AI, Ben's Bites, The Batch (DeepLearning.AI)
Data	Layoffs.fyi, Crunchbase, Companies Market Cap
Archives	Internet Archive, Wayback Machine
Community	Reddit, Quora, Stack Overflow; regional (e.g. Qiita for Japan)

Note : Add locale-specific sources via localization-strategy ; avoid long URL lists.

By Use Case

Use case	Source types
Content ideation	News, blogs, newsletters, community (Reddit, Quora, Stack Overflow)
Competitor monitoring	Competitor blogs, review sites, social, funding databases
Industry tracking	News, newsletters, events, layoff/funding data

Avoid : Long URL lists that go stale. Use category framework + a few examples; update periodically.

Integration with Skills

Skill	How research sources feed in
keyword-research	Newsletters, community for long-tail and question keywords
competitor-research	Competitor blogs, review platforms, funding data
content-marketing	News, blogs for topic ideas; events for timely content
content-strategy	Industry trends for pillar/cluster planning

Output Format

Use case (ideation, competitor, industry)
Category selection (news, blogs, newsletters, etc.)
Source shortlist (5–15; name + purpose)
Cadence (daily scan, weekly digest, event calendar)

Related Skills

keyword-research : Keyword discovery; research sources inform topics
competitor-research : Competitor analysis; sources for monitoring
content-marketing : Content planning; sources for ideation
content-strategy : Topic clusters; industry signals for pillars

Weekly Installs

169

Repository

kostja94/market…g-skills

GitHub Stars

237

First Seen

Mar 5, 2026

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社交媒体内容策略指南：创建、优化与互动全流程 | 营销技能

40,400 周安装