brand-copywriter by ognjengt/founder-skills
npx skills add https://github.com/ognjengt/founder-skills --skill brand-copywriter生成专业营销文案,提供两个版本:一个使用针对平台/用例的最优框架,另一个使用AI选择的替代框架以供对比。
首先检查 $ARGUMENTS 以确定执行模式:
回复:"brand-copywriter 已加载,请说明您需要什么文案(例如:Facebook广告、落地页、TikTok视频、LinkedIn帖子、邮件序列等)"
然后等待用户在下一消息中提供需求。
立即进入任务执行阶段(跳过"已加载"消息)。
当用户需求可用时(无论是来自初始的 $ARGUMENTS 还是后续消息):
阻塞性要求 — 切勿跳过此步骤
在进行任何其他操作之前,你必须使用 Read 工具阅读两个参考文件:
Read: ./references/copy_frameworks.md
Read: ./references/writing_styles.md
你将找到的内容:
在阅读完这两个文件并将框架和语音规则加载到上下文之前,请勿继续步骤2。
检查项目根目录中是否存在 FOUNDER_CONTEXT.md。
广告位招租
在这里展示您的产品或服务
触达数万 AI 开发者,精准高效
从用户需求中提取:
对于任何缺失的信息,应用默认值与假设中的默认值。
使用 copy_frameworks.md 中的框架选择矩阵和"在框架之间选择"指南:
使用主要框架撰写完整文案:
使用替代框架撰写完整文案:
硬性约束。不容解释。这里的每条规则之所以存在,是因为违反它会扼杀转化率。
阅读 writing_styles.md 以获取完整的禁用列表。以下是关键部分:
## 文案简报
**文案类型:** [他们要写什么]
**产品/服务:** [他们在销售什么]
**目标受众:** [这是给谁看的]
**关键转变:** [客户能得到什么]
**平台限制:** [字符限制、长度等]
---
## 版本A:[主要框架名称]
**为何选择此框架:** [1-2句话解释为何这是此文案类型的最佳选择]
### 文案:
[完整文案,根据平台适当格式化]
---
## 版本B:[替代框架名称]
**为何选择此框架:** [1-2句话解释为何此替代方案可能效果很好]
### 文案:
[完整文案,根据平台适当格式化]
---
## 推荐
[首先测试哪个版本及原因。任何A/B测试建议。]
示例:
## 文案简报
**文案类型:** Facebook 广告
**产品/服务:** 面向创始人的AI日程安排工具
**目标受众:** 每周工作60小时以上的独立创始人
**关键转变:** 每周收回10+小时
**平台限制:** 125字符钩子,最多1000字符
---
## 版本A:AIDA
**为何选择此框架:** AIDA提供了一个清晰的从注意到行动的弧线。在这里效果很好,因为问题是可见的,但解决方案需要一点时间来理解。
### 文案:
你每周工作70小时,却仍然落后。
上周二我计算了仅安排会议就花了多少时间。2小时17分钟。在一天之内。
CalendarAI处理所有这些。安排、重新安排、确认,全部搞定。我花了8分钟设置好,之后就再也没碰过我的日历。
"第一周我就收回了12小时。其他什么都没改变。" Sarah K.,自筹资金的SaaS创始人。
→ 免费试用CalendarAI 14天。无需信用卡。
---
## 版本B:PAS
**为何选择此框架:** PAS以痛点开头,在这里很有效。创始人每天都能感受到这一点,所以我们不需要解释。我们只需要准确地描述它。
### 文案:
是你的日历在经营你的生意。不是你。
你昨天花了47分钟重新安排一个电话。你这周有3个"空闲"时段,其中两个是你忘记了的背靠背会议。与此同时,真正能让你公司成长的实际工作却不断被推迟。
CalendarAI为你处理所有这些。安排、重新安排、发送提醒、屏蔽你的专注时间。设置一次,它就会自动运行。
2400位创始人正在使用它。平均每周节省时间:11小时。
→ 获取你的第一周免费试用。看看它是如何工作的。
---
## 推荐
首先测试版本B(PAS)。对于这个受众来说,痛点是真实且日常的,所以以此开头会获得更多点击。如果点击率很高但人们没有转化,则切换到版本A,它花了更多时间在证明上。
在撰写任何文案之前,必须使用 Read 工具阅读这两个文件(见步骤1):
| 文件 | 用途 |
|---|---|
./references/copy_frameworks.md | 14个文案框架,包含结构、示例和选择矩阵 |
./references/writing_styles.md | 来自奥格威、施瓦茨、霍普金斯、哈尔伯特、舒格曼、卡普尔斯和科利尔的语音和语气规则。包含完整的禁用短语列表、AI痕迹模式以及人类文案的实际听感。 |
为何两者都重要: copy_frameworks.md 选择正确的结构。writing_styles.md 让文字听起来像是人类写的。结构很好但听起来像AI的文案仍然会失败。语音很好但结构错误的文案仍然表现不佳。两者结合才能真正实现转化。
在最终确定输出之前,验证以下所有内容:
./references/copy_frameworks.md./references/writing_styles.md如果任何一项检查失败 → 在呈现前进行修改。
除非用户覆盖,否则使用以下值:
在文案简报中记录所做的任何假设。
每周安装量
105
代码仓库
GitHub 星标数
100
首次出现
2026年2月9日
安全审计
安装于
opencode98
codex93
gemini-cli92
github-copilot90
kimi-cli89
amp88
Generate professional marketing copy in two versions: one using the optimal framework for the platform/use case, and one using an AI-selected alternative framework for comparison.
Check $ARGUMENTS first to determine execution mode:
Respond with: "brand-copywriter loaded, proceed with what you need copy for (e.g., Facebook ad, landing page, TikTok video, LinkedIn post, email sequence, etc.)"
Then wait for the user to provide their requirements in the next message.
Proceed immediately to Task Execution (skip the "loaded" message).
When user requirements are available (either from initial $ARGUMENTS or follow-up message):
BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP
Before doing ANYTHING else, you MUST use the Read tool to read BOTH reference files:
Read: ./references/copy_frameworks.md
Read: ./references/writing_styles.md
What you will find:
DO NOT PROCEED to Step 2 until you have read both files and have the frameworks AND voice rules loaded in context.
Check if FOUNDER_CONTEXT.md exists in the project root.
From the user's requirements, extract:
For any missing information, apply defaults from Defaults & Assumptions.
Using the Framework Selection Matrix and "Choosing Between Frameworks" guidance from copy_frameworks.md:
Primary Framework: Select the best framework based on:
Alternative Framework: Select a genuinely different framework that offers a contrasting approach:
Write the complete copy using the primary framework:
Write the complete copy using the alternative framework:
Hard constraints. No interpretation. Every rule here exists because it kills conversion when broken.
Read writing_styles.md for the full Banned List. These are the critical ones:
## Copy Brief
**Copy type:** [What they're writing]
**Product/Service:** [What they're selling]
**Target audience:** [Who it's for]
**Key transformation:** [What the customer gets]
**Platform constraints:** [Character limits, length, etc.]
---
## Version A: [Primary Framework Name]
**Why this framework:** [1-2 sentences explaining why this is the optimal choice for this copy type]
### Copy:
[Full copy here, formatted appropriately for the platform]
---
## Version B: [Alternative Framework Name]
**Why this framework:** [1-2 sentences explaining why this alternative could work well]
### Copy:
[Full copy here, formatted appropriately for the platform]
---
## Recommendation
[Which version to test first and why. Any A/B testing suggestions.]
Example:
## Copy Brief
**Copy type:** Facebook Ad
**Product/Service:** AI scheduling tool for founders
**Target audience:** Solo founders working 60+ hour weeks
**Key transformation:** Reclaim 10+ hours per week
**Platform constraints:** 125 char hook, 1000 char max
---
## Version A: AIDA
**Why this framework:** AIDA gives a clean attention-to-action arc. Works well here because the problem is visible but the solution needs a moment to land.
### Copy:
You're working 70 hours a week and still behind.
Last Tuesday I counted how much time I spent just scheduling meetings. 2 hours and 17 minutes. In one day.
CalendarAI handles all of it. Scheduling, rescheduling, confirmations, the whole thing. I set it up in 8 minutes and haven't touched my calendar since.
"I got 12 hours back in my first week. Didn't change anything else." Sarah K., bootstrapped SaaS founder.
→ Try CalendarAI free for 14 days. No credit card needed.
---
## Version B: PAS
**Why this framework:** PAS leads with the pain, which is strong here. Founders already feel this daily, so we don't need to explain it. We just need to name it accurately.
### Copy:
Your calendar is running your business. You're not.
You spent 47 minutes yesterday rescheduling a single call. You have 3 "free" slots this week and two of them are back-to-back meetings you forgot about. Meanwhile, the actual work that grows your company keeps getting pushed.
CalendarAI does all of this for you. Schedules, reschedules, sends reminders, blocks your focus time. Set it up once, it runs.
2,400 founders use it. Average time saved: 11 hours a week.
→ Get your first week free. See how it works.
---
## Recommendation
Test Version B (PAS) first. The pain is real and daily for this audience, so leading with it will get more clicks. If CTR is strong but people aren't converting, swap to Version A, which spends more time on the proof.
Both files MUST be read using the Read tool before writing any copy (see Step 1):
| File | Purpose |
|---|---|
./references/copy_frameworks.md | 14 copywriting frameworks with structures, examples, and selection matrix |
./references/writing_styles.md | Voice and tone rules from Ogilvy, Schwartz, Hopkins, Halbert, Sugarman, Caples, Collier. Contains the full Banned Phrases list, AI tell patterns, and what human copy actually sounds like. |
Why both matter: copy_frameworks.md picks the right structure. writing_styles.md makes the words sound like a human wrote them. A great structure with AI-sounding copy still fails. Great voice with the wrong structure still underperforms. Both together is what actually converts.
Before finalizing output, verify ALL of the following:
./references/copy_frameworks.md before writing copy./references/writing_styles.md before writing copyIf ANY check fails → revise before presenting.
Use these unless the user overrides:
Document any assumptions made in the Copy Brief.
Weekly Installs
105
Repository
GitHub Stars
100
First Seen
Feb 9, 2026
Security Audits
Gen Agent Trust HubPassSocketPassSnykPass
Installed on
opencode98
codex93
gemini-cli92
github-copilot90
kimi-cli89
amp88
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