pricing-strategist by ognjengt/founder-skills
npx skills add https://github.com/ognjengt/founder-skills --skill pricing-strategist通过上下文和对话,为企业量身打造一个全面、合理的定价策略——包括层级结构、价格点、市场定位和收入优化。
首先检查 $ARGUMENTS 以确定执行模式:
回复:"pricing-strategist 已加载,准备为您制定定价策略"
然后等待用户在下一消息中提供上下文。
立即进入任务执行(跳过"已加载"消息)。
阻塞性要求——切勿跳过此步骤
在执行任何其他操作之前,请从项目根目录读取 FOUNDER_CONTEXT.md。提取所有与定价相关的内容:
在读取此文件之前,请勿继续执行第 2 步。
将 FOUNDER_CONTEXT.md 中已有的内容与下面的问题库进行交叉比对。仅询问那些答案确实缺失或不明确的问题。 切勿询问上下文中已回答的问题。
问题库(按优先级排序):
---|---|---|--- 1 | B2B 还是 B2C? | 影响交易规模、层级逻辑、销售周期等一切 | 目标受众部分已明确说明 2 | 您偏好或希望避免哪种定价模型?(订阅制、一次性购买、按使用量计费、免费增值、混合模式) | 决定整个结构 | 上下文中已说明定价模型 3 | 与使用量挂钩的主要价值指标是什么?(席位、API 调用、存储、项目、交易等) | 驱动层级差异化和升级逻辑 | 产品类型 + 功能已明确 4 | 目标毛利率范围?(60-70%、70-80%、80%+、不确定) | 为每个价格点设定底线 | 已给出具体数字或范围 5 | 您的目标客户对价格有多敏感?(非常敏感、中等、愿意支付溢价) | 校准价格定位和层级差距 | 受众详情 + 行业规范已明确 6 | 您最接近的竞争对手是谁?他们如何定价? | 市场锚定——防止定价过低或过高 | 竞争对手部分已填写 7 | 您当前的阶段或收入目标是什么?(收入前、<$10K MRR、$10-50K MRR、$50K+ MRR) | 校准雄心和层级复杂性 | 业务目标提及收入或阶段
广告位招租
在这里展示您的产品或服务
触达数万 AI 开发者,精准高效
使用 AskUserQuestion 每批最多询问 4 个问题。 首先询问优先级最高的未回答问题。如果第一批问题已足以构建一个可靠的策略,则停止。最多总共 7 个问题,但越少越好——一旦拥有足够信息能构建强有力的策略,就立即停止。
基于所有收集到的输入,决定结构。自行做出此决定——不要询问用户。 在输出中解释原因。
| 条件 | 策略类型 |
|---|---|
| 订阅制 + B2B | SaaS 分层 —— 入门版 / 专业版 / 商业版 / 企业版 |
| 订阅制 + B2C | 消费者分层 —— 免费版 / 基础版 / 高级版 |
| 主要按使用量计费 | 用量分层 —— 基础费用 + 用量区间 + 超额定价 |
| 一次性购买 | 套餐定价 —— 好 / 更好 / 最佳捆绑包 |
| 偏好免费增值 | 免费增值 —— 慷慨的免费层 + 2-3 个付费层 |
| 混合信号 | 混合模式 —— 根据输入情况组合结构 |
为每个层级定义:
超越层级本身:
硬性约束。存在这些约束是因为糟糕的定价会破坏利润或扼杀增长。
## [公司名称] 的定价策略
**策略类型:** [SaaS 分层 / 消费者分层 / 用量分层 / 套餐 / 免费增值 / 混合模式]
**选择此结构的原因:** [2-3 句话。为何选择此模型而非其他。]
---
### [层级 1 名称]
- **价格:** $X/月 | $Y/年(节省 Z%)
- **目标客户:** [具体的客户细分市场——不是"小企业"]
- **包含内容:** [具体功能列表]
- **价格合理性:** [为何是这个数字。锚定于什么。]
### [层级 2 名称]
- **价格:** $X/月 | $Y/年(节省 Z%)
- **目标客户:** [具体细分市场]
- **包含内容:** [功能列表——突出与层级 1 相比的新增内容]
- **价格合理性:** [为何是这个数字]
### [层级 3 名称]
[相同结构]
---
### 定位与心理学
- **市场定位:** [相对于指定竞争对手的位置]
- **心理战术:** [列出使用的每个战术及其具体原因]
- **升级触发点:** [促使客户在层级间转换的因素——具体、行为性的]
### 收入优化
- [具体建议 1]
- [具体建议 2]
- [具体建议 3]
### 最大的定价风险
[针对此业务的一个具体风险。非通用。如何预见以及如何处理。]
如果任何检查失败 → 在呈现前进行修订。
除非用户覆盖,否则使用以下默认值:
在输出中记录所做的任何假设。
每周安装量
95
代码仓库
GitHub 星标数
101
首次出现
2026年2月9日
安全审计
安装于
opencode88
codex83
gemini-cli80
github-copilot78
claude-code76
kimi-cli75
Build a comprehensive, justified pricing strategy — tier structures, price points, positioning, and revenue optimization — tailored to the business through context and conversation.
Check $ARGUMENTS first to determine execution mode:
Respond with: "pricing-strategist loaded, ready to build your pricing strategy"
Then wait for the user to provide context in the next message.
Proceed immediately to Task Execution (skip the "loaded" message).
BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP
Before doing ANYTHING else, read FOUNDER_CONTEXT.md from the project root. Extract everything relevant to pricing:
DO NOT PROCEED to Step 2 until this file has been read.
Cross-reference what FOUNDER_CONTEXT.md already provides against the Question Bank below. Only ask questions where the answer is genuinely missing or unclear. Never ask something the context already answers.
Question Bank (priority order):
---|---|---|---
1 | B2B or B2C? | Changes deal size, tier logic, sales cycle, everything | Target audience section makes it obvious
2 | What pricing model do you prefer or want to avoid? (subscription, one-time, usage-based, freemium, hybrid) | Determines the entire structure | Pricing model already stated in context
3 | What's the primary value metric that scales with usage? (seats, API calls, storage, projects, transactions, etc.) | Drives tier differentiation and upgrade logic | Product type + features make it obvious
4 | Target gross margin range? (60-70%, 70-80%, 80%+, not sure) | Sets the floor for every price point | A number or range is already given
5 | How price-sensitive is your target customer? (very sensitive, moderate, willing to pay premium) | Calibrates price positioning and tier gaps | Audience detail + industry norms make it clear
6 | Who are your closest competitors and how do they price? | Market anchoring — prevents under or over pricing | Competitors section is filled
7 | What's your current stage or revenue target? (pre-revenue, <$10K MRR, $10-50K MRR, $50K+ MRR) | Calibrates ambition and tier complexity | Business goals mention revenue or stage
Use AskUserQuestion to ask up to 4 questions per batch. Ask the highest-priority unanswered questions first. If the first batch gives you enough to build a confident strategy, stop. Maximum 7 questions total, but fewer is better — stop as soon as you can build a strong strategy with what you have.
Based on all collected inputs, decide the structure. Make this decision yourself — do not ask the user. Explain why in the output.
| Condition | Strategy Type |
|---|---|
| Subscription + B2B | SaaS Tiered — Starter / Pro / Business / Enterprise |
| Subscription + B2C | Consumer Tiered — Free / Basic / Premium |
| Usage-based primary | Usage Tiers — base fee + usage bands with overage pricing |
| One-time purchase | Package Pricing — Good / Better / Best bundles |
| Freemium preferred | Freemium — generous free tier + 2-3 paid tiers |
| Mixed signals | Hybrid — combine structures as the inputs warrant |
For each tier, define:
Beyond the tiers:
Hard constraints. These exist because bad pricing destroys margins or kills growth.
## Pricing Strategy for [Company Name]
**Strategy type:** [SaaS Tiered / Consumer Tiered / Usage Tiers / Package / Freemium / Hybrid]
**Why this structure:** [2-3 sentences. Why this model, not another.]
---
### [Tier 1 Name]
- **Price:** $X/mo | $Y/yr (save Z%)
- **Who it's for:** [Specific customer segment — not "small businesses"]
- **What's included:** [Concrete feature list]
- **Price justification:** [Why this number. Anchored to what.]
### [Tier 2 Name]
- **Price:** $X/mo | $Y/yr (save Z%)
- **Who it's for:** [Specific segment]
- **What's included:** [Feature list — highlight what's new vs. Tier 1]
- **Price justification:** [Why this number]
### [Tier 3 Name]
[same structure]
---
### Positioning & Psychology
- **Market position:** [Where you sit vs. named competitors]
- **Psychological tactics:** [List each one used and the specific reason]
- **Upgrade triggers:** [What moves customers between tiers — specific, behavioral]
### Revenue Optimization
- [Specific recommendation 1]
- [Specific recommendation 2]
- [Specific recommendation 3]
### Biggest Pricing Risk
[One specific risk for this business. Not generic. How to see it coming and what to do.]
If ANY check fails → revise before presenting.
Use these unless the user overrides:
Document any assumptions made in the output.
Weekly Installs
95
Repository
GitHub Stars
101
First Seen
Feb 9, 2026
Security Audits
Gen Agent Trust HubPassSocketPassSnykPass
Installed on
opencode88
codex83
gemini-cli80
github-copilot78
claude-code76
kimi-cli75
PRD到实施计划转换工具:使用垂直切片法将产品需求文档分解为分阶段开发计划
3,600 周安装