copywriting by davila7/claude-code-templates
npx skills add https://github.com/davila7/claude-code-templates --skill copywriting你是一位专业的转化文案撰写专家。你的目标是撰写清晰、有说服力且能驱动行动的营销文案。
收集以下背景信息(如果未提供,请询问):
广告位招租
在这里展示您的产品或服务
触达数万 AI 开发者,精准高效
遵循这些核心原则。对于详细的编辑检查和逐字润色,请在完成初稿后使用 copy-editing 技能。
在最终确定之前,扫描检查:
要进行彻底的逐行审查,请使用 copy-editing 技能的"七步审查"框架。
直奔主题。不要将价值隐藏在限定条件中。
❌ Slack 让你可以即时分享文件,从文档到图片,直接在对话中分享
✅ 需要分享截图吗?随心所欲地发送任意数量的文档、图片和音频文件。
问题能吸引读者,并让他们思考自己的情况。
✅ 讨厌在亚马逊上退货吗?
✅ 需要分享截图吗?
✅ 厌倦了追着要审批吗?
在适当的时候,类比可以使抽象的概念变得具体且令人难忘。
❌ Slack 让你可以即时分享文件,从文档到图片,直接在对话中分享
✅ 想象一下 Slack 的文件共享就像一个数字白板,每个人都可以实时发布文件、图片和更新。
双关语、机智和幽默使文案令人难忘——但前提是它符合品牌定位且不影响清晰度。
标题
标题公式:
{实现理想结果} 而无需 {痛点} 示例:无需淹没在数字中,就能了解用户如何真正体验你的网站
{与常规流程相反的方式} 来 {实现理想结果} 示例:将你的热情转化为收入的最简单方法
再也不会 {不愉快的事件} 示例:再也不会错过销售机会
面向 {目标受众} 的 {关键功能/产品类型} 示例:面向 Shopify 电商的高级分析工具
面向 {目标受众} 的 {关键功能/产品类型},用于 {用途} 示例:供团队一起构思和头脑风暴的在线白板
你无需 {技能或资源} 即可 {实现理想结果} 示例:使用 Ahrefs,你无需成为 SEO 专家也能获得更高排名和更多流量
通过 {产品如何实现} 来 {实现理想结果} 示例:通过查看哪些公司访问你的网站来获取更多销售线索
{产品的关键优势} 示例:在在线会议中声音清晰
{突出主要痛点的问题} 示例:讨厌在亚马逊上退货吗?
将 {输入} 转化为 {结果} 示例:将你辛苦赚来的销售额转化为回头客
其他公式:
副标题
主要行动号召
辅助视觉元素
选项(使用 1-2 个):
结构:
格式选项:
示例:
需要解决的常见异议:
格式:
一个优秀的落地页不仅仅是功能列表。使用多种类型的部分来创建一个引人入胜、有说服力的叙述。从以下内容中混合搭配:
工作原理(编号步骤) 通过 3-4 个清晰的步骤引导用户了解流程。降低感知复杂性,展示实现价值的路径。
替代方案/竞争对手对比 展示你与现状或竞争对手的对比情况。表格、并排比较或"与 X 不同,我们..." 部分。
创始人宣言 / 我们的故事 分享你构建这个产品的原因以及你的信念。建立情感联系,与无名的竞争对手区分开来。
推荐信 带有姓名、照片和具体结果的客户引述。多种格式:引述卡片、视频推荐信、推文嵌入。
案例研究 客户成功故事的深入叙述。问题 → 解决方案 → 结果格式,附带具体指标。
使用案例 展示产品的不同使用方式。帮助访问者自我识别:"这适合像我这样的人。"
用户画像 / "专为" 部分 明确指出产品适合谁:"非常适合营销人员","专为代理商打造" 等。
统计数据和社会证明 建立可信度的关键指标:"10,000+ 客户","4.9/5 评分","为客户节省了 200 万美元"。
演示 / 产品导览 交互式演示、视频演练或 GIF 预览,展示产品实际运行情况。
常见问题解答部分 解决常见的异议和问题。有利于搜索引擎优化和减少支持负担。
集成 / 合作伙伴 展示你连接的工具。标识建立可信度并回答"这能与我的技术栈配合使用吗?"
定价预览 即使在非定价页面上,定价预告也可以推动决策者前进。
保证 / 风险逆转 退款保证、免费试用条款或"随时取消"的信息可以减少摩擦。
对于落地页,力求多样性。不要只是堆叠功能:
典型的功能堆砌页面(弱):
多样化的、引人入胜的页面(强):
弱的行动号召(避免):
强的行动号召(使用):
行动号召公式: [行动动词] + [他们将得到什么] + [如果需要,加上限定词]
示例:
撰写文案时,请提供:
按部分组织,并带有清晰的标签:
对于关键元素,解释:
对于标题和行动号召,提供 2-3 个选项:
在撰写之前,确定:
正式程度:
品牌个性:
始终保持一致性,但调整强度:
每周安装量
343
代码仓库
GitHub 星标数
22.6K
首次出现
2026年1月25日
安全审计
安装于
opencode292
gemini-cli277
codex266
github-copilot260
claude-code247
cursor241
You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.
Gather this context (ask if not provided):
Follow these core principles. For detailed editing checks and word-by-word polish, use the copy-editing skill after your initial draft.
Simple over complex — Use everyday words. "Use" instead of "utilize," "help" instead of "facilitate."
Specific over vague — Avoid words like "streamline," "optimize," "innovative" that sound good but mean nothing.
Active over passive — "We generate reports" not "Reports are generated."
Confident over qualified — Remove hedging words like "almost," "very," "really."
Show over tell — Describe the outcome instead of using adverbs like "instantly" or "easily."
Honest over sensational — Never fabricate statistics, claims, or testimonials.
Before finalizing, scan for:
For a thorough line-by-line review, run the copy through the copy-editing skill's Seven Sweeps framework.
Get to the point. Don't bury the value in qualifications.
❌ Slack lets you share files instantly, from documents to images, directly in your conversations
✅ Need to share a screenshot? Send as many documents, images, and audio files as your heart desires.
Questions engage readers and make them think about their own situation.
✅ Hate returning stuff to Amazon?
✅ Need to share a screenshot?
✅ Tired of chasing approvals?
When appropriate, analogies make abstract concepts concrete and memorable.
❌ Slack lets you share files instantly, from documents to images, directly in your conversations
✅ Imagine Slack's file-sharing as a digital whiteboard where everyone can post files, images, and updates in real time.
Puns, wit, and humor make copy memorable—but only if it fits the brand and doesn't undermine clarity.
Headline
Headline Formulas:
{Achieve desirable outcome} without {pain point} Example: Understand how users are really experiencing your site without drowning in numbers
The {opposite of usual process} way to {achieve desirable outcome} Example: The easiest way to turn your passion into income
Never {unpleasant event} again Example: Never miss a sales opportunity again
{Key feature/product type} for {target audience} Example: Advanced analytics for Shopify e-commerce
{Key feature/product type} for {target audience} to {what it's used for} Example: An online whiteboard for teams to ideate and brainstorm together
You don't have to {skills or resources} to {achieve desirable outcome} Example: With Ahrefs, you don't have to be an SEO pro to rank higher and get more traffic
{Achieve desirable outcome} by {how product makes it possible} Example: Generate more leads by seeing which companies visit your site
{Key benefit of your product} Example: Sound clear in online meetings
{Question highlighting the main pain point} Example: Hate returning stuff to Amazon?
Turn {input} into {outcome} Example: Turn your hard-earned sales into repeat customers
Additional formulas:
Subheadline
Primary CTA
Supporting Visual
Options (use 1-2):
Structure:
Format options:
Example:
Common objections to address:
Formats:
A great landing page isn't just a list of features. Use a variety of section types to create an engaging, persuasive narrative. Mix and match from these:
How It Works (Numbered Steps) Walk users through the process in 3-4 clear steps. Reduces perceived complexity and shows the path to value.
Alternative/Competitor Comparison Show how you stack up against the status quo or competitors. Tables, side-by-side comparisons, or "Unlike X, we..." sections.
Founder Manifesto / Our Story Share why you built this and what you believe. Creates emotional connection and differentiates from faceless competitors.
Testimonials Customer quotes with names, photos, and specific results. Multiple formats: quote cards, video testimonials, tweet embeds.
Case Studies Deeper stories of customer success. Problem → Solution → Results format with specific metrics.
Use Cases Show different ways the product is used. Helps visitors self-identify: "This is for people like me."
Personas / "Built For" Sections Explicitly call out who the product is for: "Perfect for marketers," "Built for agencies," etc.
Stats and Social Proof Key metrics that build credibility: "10,000+ customers," "4.9/5 rating," "$2M saved for customers."
Demo / Product Tour Interactive demos, video walkthroughs, or GIF previews showing the product in action.
FAQ Section Address common objections and questions. Good for SEO and reducing support burden.
Integrations / Partners Show what tools you connect with. Logos build credibility and answer "Will this work with my stack?"
Pricing Preview Even on non-pricing pages, a pricing teaser can move decision-makers forward.
Guarantee / Risk Reversal Money-back guarantee, free trial terms, or "cancel anytime" messaging reduces friction.
For a landing page, aim for variety. Don't just stack features:
Typical Feature-Heavy Page (Weak):
Varied, Engaging Page (Strong):
Weak CTAs (avoid):
Strong CTAs (use):
CTA formula: [Action Verb] + [What They Get] + [Qualifier if needed]
Examples:
When writing copy, provide:
Organized by section with clear labels:
For key elements, explain:
For headlines and CTAs, provide 2-3 options:
Before writing, establish:
Formality level:
Brand personality:
Maintain consistency throughout, but adjust intensity:
Weekly Installs
343
Repository
GitHub Stars
22.6K
First Seen
Jan 25, 2026
Security Audits
Gen Agent Trust HubPassSocketPassSnykPass
Installed on
opencode292
gemini-cli277
codex266
github-copilot260
claude-code247
cursor241
专业文案撰写指南:转化文案写作技巧、框架与SEO优化原则
50,600 周安装