brand-review by anthropics/knowledge-work-plugins
npx skills add https://github.com/anthropics/knowledge-work-plugins --skill brand-review如果你看到不熟悉的占位符或需要检查连接了哪些工具,请参阅 CONNECTORS.md。
根据品牌声音、风格指南和消息传递标准审查营销内容。标记偏差并提供具体的改进建议。
用户运行 /brand-review 或要求根据品牌指南审查、检查或审核内容。
根据以下每个维度评估内容:
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评估内容的:
无论是否配置了品牌指南,都标记:
使用这些框架根据品牌标准评估内容,或帮助用户记录其品牌声音。
一份完整的品牌声音文档应涵盖以下领域:
在定义或评估品牌声音时,将属性定位在谱系上:
| 谱系 | 一端 | 另一端 |
|---|---|---|
| 正式程度 | 正式、制度化 | 随意、对话式 |
| 权威性 | 专家、权威 | 同级、协作式 |
| 情感 | 温暖、共情 | 直接、实事求是 |
| 复杂性 | 技术性、精确 | 简单、易于理解 |
| 活力 | 大胆、充满活力 | 冷静、稳重 |
| 幽默感 | 俏皮、诙谐 | 严肃、真诚 |
| 创新性 | 前沿、前瞻性 | 成熟、久经考验 |
对于每个选定的属性,按以下格式记录:
[属性名称]
示例:
平易近人
品牌声音保持一致,但语调会根据语境调整。语调是应用于声音的情感变化。
| 渠道 | 语调调整 | 示例 |
|---|---|---|
| 博客 | 信息性、对话式、教育性 | “让我们逐步了解其工作原理以及为什么它对您的团队很重要。” |
| 社交媒体 (LinkedIn) | 专业、发人深省、简洁 | “本季度运行 50 个活动后我们学到的三件事。” |
| 社交媒体 (Twitter/X) | 有力、直接、有时诙谐 | “您的落地页只有 3 秒钟。让它们发挥作用。” |
| 电子邮件营销 | 个性化、有帮助、以行动为导向 | “我们整理了一些我们认为您会觉得有用的东西。” |
| 销售资料 | 自信、以利益为导向、具体 | “使用我们平台的团队将报告时间减少了 40%。” |
| 支持/帮助文档 | 清晰、耐心、逐步 | “如果您看到此错误,以下是修复方法。” |
| 新闻稿 | 正式、事实性、有新闻价值 | “该公司今天宣布推出...” |
| 错误消息 | 共情、有帮助、不指责 | “我们这边出了点问题。我们正在调查。” |
| 情境 | 语调调整 |
|---|---|
| 产品发布 | 兴奋、自信、前瞻性 |
| 事件或故障 | 透明、共情、负责 |
| 客户成功案例 | 庆祝性、具体、归功于客户 |
| 思想领导力 | 权威、细致入微、基于证据 |
| 新手上路 | 欢迎、鼓励、清晰 |
| 坏消息(价格上涨、弃用) | 诚实、尊重、以解决方案为导向 |
| 竞争性比较 | 自信但公平、基于事实、不贬低 |
声音属性保持不变。语调根据语境调高或调低这些属性。例如,如果一个品牌是“大胆而温暖”的:
一致地记录和执行这些选择:
| 规则 | 选项 | 示例 |
|---|---|---|
| 牛津逗号 | 是 / 否 | "fast, reliable, and secure" 对比 "fast, reliable and secure" |
| 句子大小写与标题大小写(标题) | 句子 / 标题 | "How to get started" 对比 "How to Get Started" |
| 缩写 | 使用 / 避免 | "we're" 对比 "we are" |
| 长破折号间距 | 无空格 / 有空格 | "this—and more" 对比 "this — and more" |
| 数字 | 拼写 1-9,数字 10+ / 始终数字 | "five features" 对比 "5 features" |
| 百分比 | % / percent | "50%" 对比 "50 percent" |
| 日期格式 | Month DD, YYYY / DD/MM/YYYY / 等 | "January 15, 2025" |
| 时间格式 | 12小时制 / 24小时制 | "3:00 PM" 对比 "15:00" |
| 列表 | 句号 / 片段不加句号 | "Set up your account." 对比 "Set up your account" |
维护首选术语及其不正确替代项的列表:
| 使用这个 | 不使用这个 | 备注 |
|---|---|---|
| sign up (动词) | signup (动词) | "signup" 是名词形式 |
| log in (动词) | login (动词) | "login" 是名词/形容词形式 |
| set up (动词) | setup (动词) | "setup" 是名词/形容词形式 |
| 无连字符 | ||
| website | web site | 一个词 |
| data is (单数) | data are | 除非出版物要求复数形式 |
将审查结果呈现为:
对于发现的每个问题,提供:
| 问题 | 位置 | 严重程度 | 建议 |
|---|
其中严重程度为:
针对前 3-5 个最高严重程度的问题,提供“之前/之后”对比,显示原始文本和建议的修订。
单独列出任何法律或合规性问题,并附上建议措施。
询问:“您希望我:
每周安装次数
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GitHub 星标数
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安全审计
安装于
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codex198
cursor198
opencode198
github-copilot197
kimi-cli197
If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.
Review marketing content against brand voice, style guidelines, and messaging standards. Flag deviations and provide specific improvement suggestions.
User runs /brand-review or asks to review, check, or audit content against brand guidelines.
Content to review — accept content in any of these forms:
Brand guidelines source (determined automatically):
Evaluate the content against each of these dimensions:
Evaluate the content for:
Regardless of whether brand guidelines are configured, flag:
Use these frameworks to evaluate content against brand standards or to help the user document their brand voice.
A complete brand voice document should cover these areas:
When defining or evaluating brand voice, position attributes on a spectrum:
| Spectrum | One End | Other End |
|---|---|---|
| Formality | Formal, institutional | Casual, conversational |
| Authority | Expert, authoritative | Peer-level, collaborative |
| Emotion | Warm, empathetic | Direct, matter-of-fact |
| Complexity | Technical, precise | Simple, accessible |
| Energy | Bold, energetic | Calm, measured |
| Humor | Playful, witty | Serious, earnest |
| Innovation | Cutting-edge, forward-looking | Established, proven |
For each chosen attribute, document it in this format:
[Attribute name]
Example:
Approachable
The brand voice stays consistent, but tone adapts to context. Tone is the emotional inflection applied to the voice.
| Channel | Tone Adaptation | Example |
|---|---|---|
| Blog | Informative, conversational, educational | "Let's walk through how this works and why it matters for your team." |
| Social media (LinkedIn) | Professional, thought-provoking, concise | "Three things we learned from running 50 campaigns this quarter." |
| Social media (Twitter/X) | Punchy, direct, sometimes witty | "Your landing page has 3 seconds. Make them count." |
| Email marketing | Personal, helpful, action-oriented | "We put together something we think you'll find useful." |
| Sales collateral | Confident, benefit-driven, specific | "Teams using our platform reduce reporting time by 40%." |
| Support/Help docs | Clear, patient, step-by-step | "If you see this error, here's how to fix it." |
| Press release | Formal, factual, newsworthy | "The company today announced the launch of..." |
| Error messages | Empathetic, helpful, blame-free |
| Situation | Tone Adaptation |
|---|---|
| Product launch | Excited, confident, forward-looking |
| Incident or outage | Transparent, empathetic, accountable |
| Customer success story | Celebratory, specific, crediting the customer |
| Thought leadership | Authoritative, nuanced, evidence-based |
| Onboarding | Welcoming, encouraging, clear |
| Bad news (price increase, deprecation) | Honest, respectful, solution-oriented |
| Competitive comparison | Confident but fair, fact-based, not disparaging |
The voice attributes remain fixed. Tone dials them up or down based on context. For example, if a brand is "bold and warm":
Document and enforce these choices consistently:
| Rule | Options | Example |
|---|---|---|
| Oxford comma | Yes / No | "fast, reliable, and secure" vs. "fast, reliable and secure" |
| Sentence case vs. title case (headings) | Sentence / Title | "How to get started" vs. "How to Get Started" |
| Contractions | Use / Avoid | "we're" vs. "we are" |
| Em dash spacing | No spaces / Spaces | "this—and more" vs. "this — and more" |
| Numbers | Spell out 1-9, numerals 10+ / Always numerals | "five features" vs. "5 features" |
| Percent | % / percent | "50%" vs. "50 percent" |
| Date format | Month DD, YYYY / DD/MM/YYYY / etc. | "January 15, 2025" |
| Time format | 12-hour / 24-hour | "3:00 PM" vs. "15:00" |
| Lists | Periods / No periods on fragments |
Maintain a list of preferred terms and their incorrect alternatives:
| Use This | Not This | Notes |
|---|---|---|
| sign up (verb) | signup (verb) | "signup" is the noun form |
| log in (verb) | login (verb) | "login" is the noun/adjective form |
| set up (verb) | setup (verb) | "setup" is the noun/adjective form |
| No hyphen | ||
| website | web site | One word |
| data is (singular) | data are | Unless the publication requires plural |
Present the review as:
For each issue found, provide:
| Issue | Location | Severity | Suggestion |
|---|
Where severity is:
For the top 3-5 highest-severity issues, provide a before/after showing the original text and a suggested revision.
List any legal or compliance concerns separately with recommended actions.
Ask: "Would you like me to:
Weekly Installs
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Repository
GitHub Stars
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First Seen
11 days ago
Security Audits
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Installed on
gemini-cli199
codex198
cursor198
opencode198
github-copilot197
kimi-cli197
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| "Something went wrong on our end. We're looking into it." |
| "Set up your account." vs. "Set up your account" |