public-relations by kostja94/marketing-skills
npx skills add https://github.com/kostja94/marketing-skills --skill public-relations指导公关和新闻稿策略。记者仅采用收到的约 3% 的新闻稿;正确的结构至关重要。在撰写新闻稿、规划产品发布或建立媒体关系时使用此技能。
调用时:在首次使用时,如果适用,用 1-2 句话开场,说明此技能涵盖的内容及其重要性,然后提供主要输出。在后续使用或用户要求跳过时,直接进入主要输出。
首先检查项目上下文: 如果存在 .claude/project-context.md 或 .cursor/project-context.md 文件,请阅读第 2 节(定位)、第 3 节(价值主张)、第 8 节(品牌与语调)。
识别:
| 部分 | 指南 |
|---|---|
| 页眉 | 徽标;联系人(姓名、职位、邮箱、电话);"FOR IMMEDIATE RELEASE" 或 embargo |
| 标题 | 少于 100 字符;使用强有力的行为动词;体现"我为何要关心?" |
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| 副标题 | 可选;提供额外背景信息 |
| 电头 | 城市、州、日期 |
| 导语 | 50–75 字;包含所有 5W 要素(何人、何事、何时、何地、为何) |
| 正文 | 1–2 段;倒金字塔结构;最重要的新闻信息优先 |
| 引语 | 高管/利益相关者;提供观点,而非重复事实 |
| 公司简介 | 2–3 句公司描述 |
| 媒体联系人 | 姓名、邮箱、电话 |
记者应仅通过导语就能理解整个故事。使用具体细节,而非模糊语言(例如,"重要更新" → 具体说明改变了什么及其影响)。
每周安装量
105
代码仓库
GitHub 星标数
237
首次出现
13 天前
安全审计
已安装于
cursor99
gemini-cli98
github-copilot98
codex98
kimi-cli98
amp98
Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.
When invoking : On first use , if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice).
Identify:
| Section | Guideline |
|---|---|
| Header | Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo |
| Headline | Under 100 chars; strong action verbs; "Why should I care?" |
| Subheadline | Optional; additional context |
| Dateline | City, state, date |
| Lead | 50–75 words; all 5 W's (Who, What, When, Where, Why) |
| Body | 1–2 paragraphs; inverted pyramid; most newsworthy first |
| Quote | Executive/stakeholder; perspective, not fact repetition |
| Boilerplate | 2–3 sentence company description |
| Media contact | Name, email, phone |
Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact).
Weekly Installs
105
Repository
GitHub Stars
237
First Seen
13 days ago
Security Audits
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Installed on
cursor99
gemini-cli98
github-copilot98
codex98
kimi-cli98
amp98
专业文案撰写指南:转化文案写作技巧、框架与SEO优化原则
59,800 周安装