ads-tiktok by agricidaniel/claude-ads
npx skills add https://github.com/agricidaniel/claude-ads --skill ads-tiktokads/references/tiktok-audit.md 以获取完整的 25 项检查清单ads/references/benchmarks.md 以获取 TikTok 特定基准ads/references/platform-specs.md 以获取创意素材规格ads/references/scoring-system.md 以了解加权评分算法广告位招租
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TikTok 是一个创意优先的平台。与 Google/Meta 不同,后者的定位和出价驱动大部分效果,而 TikTok 的成功主要取决于创意质量。
所有关键文本、徽标和行动号召按钮必须在安全区内:
┌──────────────────────┐
│ 不安全区 (状态栏) │ Y: 0-150px
├──────────────────────┤
│ │不安│
│ │全区│
│ 安全区 │图标│ X: 40-940px
│ 900×1320px │ │ Y: 150-1470px
│ │ │
│ │ │ 右侧 140px: 点赞/评论/分享
├──────────────────────┤
│ 不安全区 (标题区) │ Y: 1470-1920px
└──────────────────────┘
如果是电商,评估 TikTok Shop 设置:
| 设置 | 值 |
|---|---|
| CPM | 比 Meta 便宜 40-60% |
| Spark Ads 点击率 | 约 3% (vs 约 2% 标准) |
| Smart+ 采用率 | 42% 的广告主 |
| Smart+ ROAS | 1.41-1.67 |
| Shop 转化率 | >10% |
| 可用市场 | 11 个国家 (US, UK, ID, MY, PH, SG, TH, VN, JP, KR, BR) |
| 指标 | 通过 | 警告 | 失败 |
|---|---|---|---|
| 点击率 (信息流) | ≥1.0% | 0.5-1.0% | <0.5% |
| 每个广告组创意数 | ≥6 | 3-5 | <3 |
| 视频观看时长 | ≥6s | 3-6s | <3s |
| 学习阶段转化数 | ≥50/周 | 30-50/周 | <30/周 |
| 每日预算 | ≥50×CPA | 20-49×CPA | <20×CPA |
| 创意素材时长 (下降中) | <7 天 | 7-14 天 | >14 天 |
TikTok Ads Health Score: XX/100 (Grade: X)
Creative Quality: XX/100 ████████░░ (30%)
Technical Setup: XX/100 ██████████ (25%)
Bidding & Budget: XX/100 ███████░░░ (20%)
Structure: XX/100 █████░░░░░ (15%)
Performance: XX/100 ████████░░ (10%)
TIKTOK-ADS-REPORT.md — 包含通过/警告/失败状态的完整 25 项检查结果每周安装量
75
仓库
GitHub 星标
815
首次出现
2026年2月16日
安全审计
安装于
codex73
opencode72
gemini-cli71
github-copilot70
cursor70
amp68
ads/references/tiktok-audit.md for full 25-check auditads/references/benchmarks.md for TikTok-specific benchmarksads/references/platform-specs.md for creative specificationsads/references/scoring-system.md for weighted scoring algorithmTikTok is a creative-first platform. Unlike Google/Meta where targeting and bidding drive most performance, TikTok success depends primarily on creative quality.
All critical text, logos, and CTAs must be within the safe zone:
┌──────────────────────┐
│ UNSAFE (status) │ Y: 0-150px
├──────────────────────┤
│ │UNSA│
│ │FE │
│ SAFE ZONE │icon│ X: 40-940px
│ 900×1320px │ │ Y: 150-1470px
│ │ │
│ │ │ Right 140px: like/comment/share
├──────────────────────┤
│ UNSAFE (caption) │ Y: 1470-1920px
└──────────────────────┘
If e-commerce, evaluate TikTok Shop setup:
| Setting | Value |
|---|---|
| CPM | 40-60% cheaper than Meta |
| Spark Ads CTR | ~3% (vs ~2% standard) |
| Smart+ adoption | 42% of advertisers |
| Smart+ ROAS | 1.41-1.67 |
| Shop CVR | >10% |
| Available markets | 11 countries (US, UK, ID, MY, PH, SG, TH, VN, JP, KR, BR) |
| Metric | Pass | Warning | Fail |
|---|---|---|---|
| CTR (in-feed) | ≥1.0% | 0.5-1.0% | <0.5% |
| Creatives per ad group | ≥6 | 3-5 | <3 |
| Video watch time | ≥6s | 3-6s | <3s |
| Learning conversions | ≥50/week | 30-50/week | <30/week |
| Daily budget | ≥50x CPA | 20-49x CPA | <20x CPA |
| Creative age (declining) | <7 days | 7-14 days | >14 days |
TikTok Ads Health Score: XX/100 (Grade: X)
Creative Quality: XX/100 ████████░░ (30%)
Technical Setup: XX/100 ██████████ (25%)
Bidding & Budget: XX/100 ███████░░░ (20%)
Structure: XX/100 █████░░░░░ (15%)
Performance: XX/100 ████████░░ (10%)
TIKTOK-ADS-REPORT.md — Full 25-check findings with pass/warning/failWeekly Installs
75
Repository
GitHub Stars
815
First Seen
Feb 16, 2026
Security Audits
Gen Agent Trust HubPassSocketPassSnykPass
Installed on
codex73
opencode72
gemini-cli71
github-copilot70
cursor70
amp68
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